This slide was presented at the conference IR9.0: Rethink Community, Rethink Place in Oct 2008, Copenhagen, Denmark. I am Johnny Jie Gu, currently doing the phd on the YouTubing practices at The Australian National University.
14. stratification model of agent (Giddens 1984) motivation of action (unconscious video making) Reflexive monitoring of action (reflexive monitoring of her consumer role) rationalization of routinisation (routinised consumption) unintended consequences of action (her first video)
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25. Thank you for your attention! Johnny Jie Gu Ph.D Candidate School of Humanities Australian National University Canberra ACT 0200 [email_address] Lecturer Faculty of Television Communication University of China Beijing 100024 [email_address]
26. Cited References Livingstone, Sonia. 2002. Introduction. In Handbook of new media: social shaping and consequences of ICTs, edited by L. A. Lievrouw and S. Livingstone. London: Sage. Harries, Dan. 2002. Watching the Internet. In The new media book, edited by D. Harries. London: British Film Institute. Dijck, José Van. 2007. Television 2.0: YouTube and the emergence of homecasting. Paper read at Media In Transition 5, April 27-29, at Cambridge, Massachusetts. Bruns, Axel. 2006. Towards produsage: Futures for user-led content production. In Proceedings Cultural Attitudes towards Communication and Technology 2006, edited by F. Sudweeks, H. Hrachovec and C. Ess. Perth: Murdoch University. Giddens, Anthony. 1984. The constitution of society : Outline of the theory of structuration. Cambridge: Polity. Marshall, P. David. 2004. New media cultures. New York: Oxford University Press. Hall, Stuart. 1980. Encoding/decoding In Culture, media, language: working papers in cultural studies, 1972-79, edited by S. Hall. London: University of Birmingham.
27. Toffler, Alvin. 1980. The third wave. New York: Morrow. YouTube Blog. 2008 http:// www.youtube.com/blog?month =6&year=2008 . Retrieved by July 5, 2008. Swidler, Ann. 2001. What anchors cultural practices. In The practice turn in contemporary theory, edited by T. R. Schatzki, K. K. Cetina and E. v. Savigny. London: Routledge. Press, Andrea, and Sonia Livingstone. 2006. Taking audience research into the age of new media: Old problems and new challenges. In Questions of method in cultural studies, edited by M. White and J. Schwoch. Victoria: Blackwell. Schatzki, Theodore R. 1996. Social practices: a wittgensteinian approach to human activity and the social. Cambridge: Cambridge University Press. Sandvoss, Cornel. 2005. Fans: the mirror of consumption. Oxford: Polity Press.