Stang power point for KathyGill com 546 class

1. Mobile TV
Who wants to watch?

2. The research begins
From “Consumer adoption of mobile TV: Examining psychological flow and media content” (2009)
Yoonhyuk Jung, Begona Perez-Mira and Sonja Wiley-Patton
• Consumer adoption of mobile TV: Examining psychological flow and media content

3. The questions
Does mobile TV look useful?
Does mobile TV look easy to use?
Can you block out distractions when watching mobile TV? Do distractions
ruin in the experience?
When you’re watching mobile TV, does it matter if the programs are gripping
or boring?

4. S
U
T B
E J
S E
T C
T
S

5. • 208 South Koreans
• Volunteers on an online survey
• Early adopters
• 16 questions
• Likert scale (meaning each pick one of seven spots
on a scale form strongly agree to strongly disagree)

6. Results of the experiment

7. Early adapters think mobile
TVs are fun and useful
Ease of use is just a slight
factor to these early
adapters
A user’s ability to concentrate amongst distractions
and the quality of the shows are big factors in whether
a test subject enjoyed using a mobile TV

8. A lot is wrong with this study

9. • Self-selected sample means
skewed skewed
• 172 men, 33 women, 3 not
• 3 saying means skewed
• No way to tell what subjects
found too distracting
No numbers published on the 208, no Likert scale averages,
we don’t see any useful data to make our own conclusions
Distractions and programming quality have affected
viewing enjoyment since ancient Greece. The fact that
these affect mobile TV is in the “well, duh” category.

10. By John Stang
With credits to follow
Everything is from Flickr

11. • “Groove Tube” poster
• http://www.flickr.com/photos/modestospeed/532035604/
• Mobile TV photo
• http://www.flickr.com/photos/raverken/2322303997/sizes/l/
•
• “Monsters vs. Aliens” poster
• http://www.flickr.com/photos/wintan29/3364200309/
•
• “Monster vs. Aliens” poster
• http://www.flickr.com/photos/intelphotos/3006561384/sizes/l/
• Boris Karloff and Glen Strange photo from “House of Frankenstein”
http://www.flickr.com/photos/31472241@N03/3370988938/sizes/o/
• Elsa Lancaster and Colin Clive photo from “Bride of Frankenstein”
http://www.flickr.com/photos/withoutlightiam/3531194042/
• Colin Clive photo from “Frankenstein”
• http://www.flickr.com/photos/29235625@N04/2777096775/sizes/o/
•
• Colin Clive and Dwight Frye photo from “Frankenstein”
• http://www.flickr.com/photos/42845506@N08/3951442275/sizes/l/
• Elsa Lancaster photo from “Bride of Frankenstein”
• http://www.flickr.com/photos/michaelrogers/2801488903/
Photo from “Creature From The Black Lagoon”
http://www.flickr.com/photos/jmube/3378351529/