The 5 Habits of Highly Patient-focused Research: A New Research Experience

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As the landscape has changed, new best-in-class patient engagement strategies are changing the way clinical research is conducted – making it more simple, more integrated, more accessible and more patient-minded. This session will explore the 5 habits of highly patient-focused research including Quintiles’ innovative direct-to-patient programs that are helping to shape this new research experience for patients.

Saúde e medicina

Copyright © 2013 Quintiles
The 5 Habits of Highly
Patient-Focused Research
A New Research Experience
| March 4, 2014
John Reites
Sr. Director, Offer and Product Development
Health Engagement & Communications

2
US Text Messaging
Source: http://mashable.com/2012/09/21/text-messaging-history/ | US Statistics
1995
Average Person Sends
0.4 Texts Per Month
2007
More Texts Than Phone
Calls Per Month
TODAY
Most Widely Used Data
Application

9Source: http://sethgodin.com
“What matters now is
trust, permission,
remarkability, leadership,
stories that spread and
humanity: connection,
compassion, and humility”
– Seth Godin
The Icarus Deception

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PATIENT: John Reites
ADDRESS: 123 ANYWHERE WAY
HERE, NC 00000
PATIENT ID: #012-064 DATE: FEB 28 2014
PHONE: 999-555-5555
PATIENT ID CARD

13
Contact
John Reites
Sr. Director, Offer and Product Development
Health Engagement & Communications
mobile: 919 455-3949
email: john.reites@quintiles.com
LinkedIn: linkedin.com/in/johnreites
Patients As Partners
The 5 Habits of Highly Patient-Focused Research: A New Research Experience
As the landscape has changed, new best-in-class patient engagement strategies are changing the way clinical research is
conducted – making it more simple, more integrated, more accessible and more patient-minded. This session will explore
the 5 habits of highly patient-focused research including Quintiles’ innovative direct-to-patient programs that are helping to
shape this new research experience for patients.

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The 5 Habits of Highly Patient-focused Research: A New Research Experience

1. Copyright © 2013 Quintiles The 5 Habits of Highly Patient-Focused Research A New Research Experience | March 4, 2014 John Reites Sr. Director, Offer and Product Development Health Engagement & Communications

2. 2 US Text Messaging Source: http://mashable.com/2012/09/21/text-messaging-history/ | US Statistics 1995 Average Person Sends 0.4 Texts Per Month 2007 More Texts Than Phone Calls Per Month TODAY Most Widely Used Data Application

3. 3

4. 4 5

5. 5 Research the Patient Motivation

6. 6 Create Trust

7. 7Source: HRI Consumer Survey, PwC, 2013

8. 8 Design the Patient Experience

9. 9Source: http://sethgodin.com “What matters now is trust, permission, remarkability, leadership, stories that spread and humanity: connection, compassion, and humility” – Seth Godin The Icarus Deception

10. 10 Understand the Landscape to Be Bold

11. 11 Foster Long-term Relationships

12. 12 PATIENT: John Reites ADDRESS: 123 ANYWHERE WAY HERE, NC 00000 PATIENT ID: #012-064 DATE: FEB 28 2014 PHONE: 999-555-5555 PATIENT ID CARD

13. 13 Contact John Reites Sr. Director, Offer and Product Development Health Engagement & Communications mobile: 919 455-3949 email: john.reites@quintiles.com LinkedIn: linkedin.com/in/johnreites Patients As Partners The 5 Habits of Highly Patient-Focused Research: A New Research Experience As the landscape has changed, new best-in-class patient engagement strategies are changing the way clinical research is conducted – making it more simple, more integrated, more accessible and more patient-minded. This session will explore the 5 habits of highly patient-focused research including Quintiles’ innovative direct-to-patient programs that are helping to shape this new research experience for patients.

The 5 Habits of Highly Patient-focused Research: A New Research Experience

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