1. BRAINRIDER ONE-PAGER SERIES
“75% of B2B purchasers now use Social Media as part of the purchase
process and LinkedIn is the #1 tool.” ITSMA 2009
8 Top LinkedIn Tips for B2B Marketers
In today’s search-driven world, your brand exists only if it shows up in the first three
pages of search results. Google loves LinkedIn so use it to build awareness of your
company and your brand. Here’s how to use LinkedIn to promote your business and
drive traffic to your B2B website.
1. Complete your profile: LinkedIn displays full profiles first in their search results.
Refocus your headline on your companies value proposition not your title.
2. Customize the ‘websites’ listing in your profile: Direct targeted traffic from
your LinkedIn profile to your website, blog, and offer with specific calls to action.
3. Make and ask for recommendations: This is an effective way to ask for and
showcase client recommendations and testimonials, with the added benefit that the
recommendation will also appear in their profile where it can be seen by others.
4. Ask to connect with any prospects you meet: If you’d enter their business
card in your address file then it’s worth asking them to connect. This will expand your
network and help you and your company get found more often.
5. Join groups and answer questions related to your expertise: Expand your
network, reconnect with lost customers and prospects, showcase your expertise, and keep
in touch with industry updates. Be active on LinkedIn and reap the benefits.
6. Install these three applications:
 Wordpress/Blog Link posts updated blog content to your profile. It’s a great way
to add to your company story.
 SlideShare lets you embed 3 key presentations on your profile (start with your
credentials and core lead generation presentations).
 Amazon reading list posts books you want to read, are reading, and have read.
This is an effective way to show subject matter engagement

7. Edit your company page: Make sure your positioning, key messages, and keywords
are included and telling your story to engage potential customers.
8. Include your LinkedIn URL in your email signature: Make it easy for
customers to find the information you want them to find.
Click to access these additional resources:
A Practical To Step By Step Guide: How To Optimize Your LinkedIn Profile
7 Proven Best Practice Tips for Your B2B Website
Twitter for Business: The 4 Things You Need to Know to Succeed
Free e-book “How to improve pipeline performance using knowledge marketing”
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