1. Brandgraphica Your brand powerfully expressed™

2. Welcome to Brandgraphica™
Integrated Design and Brand Communications Agency
Based in the Ashdown Forest, in Crowborough near Tunbridge Wells
Established for seven years – formerly known as Idea
Employs eight permanent staff + specialist consultants
Experts in brand expression
Turnover circa £400,000.00 2009
Brandgraphica Your brand powerfully expressed™

3. Brandgraphica™ is committed to working with you to achieve
extraordinary results – our unique pledge:
Brandgraphica Your brand powerfully expressed™
Brandgraphica Your brand powerfully expressed™

4. What drives Brandgraphica:
Our Vision
To use graphic design to help clients realise new and
powerful futures for their brands
To have all involved with our activities enjoy and value design as a process,
experience and as a tool for positive change
To deliver absoloute client satisfaction through continuous improvement
Brandgraphica Your brand powerfully expressed™

5. What drives Brandgraphica™ :
Our Values
Authenticity We value creative integrity, design intellect and results
Integrity We honour our clients, ourselves, design and the world in
which we all live
Possibility We always fully explore ‘what’s truly possible’ for clients
Responsibility We respect and value the trust our clients place in us
Brandgraphica Your brand powerfully expressed™

6. What drives Brandgraphica™ :
Mission
To ensure our strategies for accomplishment are aligned to the
objectives of the organisations we serve
To provide the highest quality design service and design products
exceeding our clients expectations
To achieve extraordinary results for clients through our dedication
to design and communicative excellence
Brandgraphica Your brand powerfully expressed™

7. How does Brandgraphica™ deliver extraordinary results?
Understanding
We listen to you, then we provide a range of specialist briefing documents
which ensure clarity of understanding and maximise achievable results
Brandgraphica Your brand powerfully expressed™

8. How does Brandgraphica™ deliver extraordinary results?
Collaboration:
We have a highly collaborative approach working with clients and their
external agencies ensuring that all communication is truly integrated
We build teams of specialist competance around our clients’ requirements
– integrated in thinking, specialist in delivery. See affiliations online
Brandgraphica Your brand powerfully expressed™

9. How does Brandgraphica™ deliver extraordinary results?
Client Satisfaction:
In addition to the feedback gained from client activities online, we also ask
that clients complete one of our Client Satisfaction Surveys as each project
or key stage is completed
This feedback loop gives us vital information to keep improving our
services. We also repeat this exercise within a given time frame, given by
the client, to assess demonstrable ROI
We publish these results, expressed as a percentage, on case histories
Brandgraphica Your brand powerfully expressed™

10. How does Brandgraphica™ deliver extraordinary results?
Programmes:
Genesis – Brand Identity Programme
Creation of a powerful new beginning for new or existing organisations,
products or services
Energise – Brand Communications Platform
New energy and new direction to re-engage, invigorate and stimulate
existing or new internal and external audiences
Brandgraphica Your brand powerfully expressed™

11. How does Brandgraphica™ deliver extraordinary results?
Programmes:
Task – Integrated Communication
Individual, tactical and strategic projects, approached with a brand-wide
perspective
Enterprise – Marketing
Strategic and tactile planning assistance to extend the resources and
expertise of your marketing operation
Brandgraphica Your brand powerfully expressed™

12. How does Brandgraphica™ deliver extraordinary results?
Programmes:
All strategies for accomplishment are bespoke and may use elements from
all four programmes
All are based on the same unique methodology and operational
perspective
Brandgraphica Your brand powerfully expressed™

13. Genesis operational perspective
Roll Out
Print Implementation
Vehicle Livery Implementation DISCOVER
Signage Implementation Performance Review
Intranet Implementation Business Plan Briefing
Web Implementation Visual Audit
Brand Change Communication Market Analysis
Integrated Briefings Market Maps
Sustainable Marketing / Media Plan Marketing Plan Review
External Launch Planning Current Perception Investigation
Internal Launch Desired Perception Investigation
Develop Guidelines Gap Analysis
Create all Graphic Assets Brand Strategy for Accomplishment
Briefing
TRANSFORMATION
CREATE
Register / Protect Properties TM, ® or URLs Vision Statements
Review / Modify / Agree Value Statements
Create Genesis Presentation Commitment Statements
Communication Tree Competence / Capability Statement
Develop Brand Identity / Management System Key Business Messages
Develop Brand Images Promise and Proposition / USP
Develop Unique Graphic / Audible Language Research Properties TM, ® and URLs
Develop Unique Expression Nomenclature
Brand Personality Positioning Strapline
Brandgraphica™ operational perspective
Tone of Voice
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Brandgraphica Your brand powerfully expressed™

14. Genesis
a powerful new beginning with all the promise and possibilities for growth
Brandgraphica Your brand powerfully expressed™

15. Energise
Injecting new energy and new direction – revitalising brands
Brandgraphica Your brand powerfully expressed™

16. Genesis
the most significant confidence-builder for any new venture
Brandgraphica Your brand powerfully expressed™

17. Task
Individual strategic and tactical projects approached with a brand-wide perspective
Brandgraphica Your brand powerfully expressed™

18. Task
Custodianship: empowering global brands to change perceptions and positioning
Brandgraphica Your brand powerfully expressed™

19. Title
integrated, brand literate, expertise that’s flexible reliable and affordable
Brandgraphica Your brand powerfully expressed™

20. Energise
new energy and new direction to power and sustain your marketing drive
Brandgraphica Your brand powerfully expressed™

21. Enterprise
Solutions designed especially to achieve the objectives of your business plan
Brandgraphica Your brand powerfully expressed™

22. Task
powerful brand expression on day 1... and day 1095
Brandgraphica Your brand powerfully expressed™

23. Thank you…
For more information about Brandgraphica™
or this presentation call John McCarthy: +44 01892 665545
or email John.McCarthy@brandgraphica.co.uk
visit brandgraphica.co.uk
Brandgraphica Your brand powerfully expressed™

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Brandgraphica Your brand powerfully expressed™