Social Media Makeover Presentation1. Making over your image, on-line
and in person
Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
2. Welcome & Introductions
You, Your Brand, and Social Media?
Your Makeover for LinkedIN
Your Makeover for Twitter
Social Media Case Study
Raffle
Your Turn – Personal Social Media Makeovers
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3. Mark J. Carter
Founder, TweetNetworking, LLC and
Networking For A Cause
Christopher S. Rollyson
Managing Director, CSRA, Inc.
John D. Head
Director of Enterprise Collaboration, PSC Group, LLC
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5. It’s something my kid’s use
Time Consuming
Too much information
Formal vs. Informal
Work vs. Personal
New Habits are Difficult
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7. Social Media effects YOU just as much as it
effects your company
“Google before you speak”
Personal Branding is more important than your
company’s marketing & advertising budget
You will have many jobs and/or careers, but just
one brand
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8. Imagine having one person write a
recommendation …
… and getting 10 new customers directly linked
back to that recommendation
No Advertising No Marketing No COST!
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9. Christopher S. Rollyson
Managing Director, CSRA, Inc.
Facebook: http://www.Facebook.com/csrollyson
Linkedin: http://www.LinkedIn.com/in/csrollyson
Twitter: http://www.Twitter.com/csrollyson
Web: http://executivesguide-web20.com
Email: subs@rollyson.net
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10. LinkedIn Makeover:
Profile 1
Apps
2
Groups
Answers 3
Network
5 4
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11. Static Content:
1
Picture
Keywords, language
Professional Summary
Specialties
Edit Positions, Education
Your best foot forward
Additional Information
The wonder of keywords
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12. Static Content:
2
Writing
Reward your strongest
connections
Be specific, sincere and short
How the person made impact
Requesting
Specify what you want
Ask diverse people
LinkedIn: recommended people contacted 3x others
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13. Interacting:
3
Practical way to extend your profile
Automatic interaction with your network
Invoke content from outside
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14. Interacting:
4
Discussions & News
Controlled exposure
Private groups invisible
Create your own affinity group
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15. Interacting:
5
Professional crowdsourcing!
Build your expertise by
answering questions
Ask for advice by asking
questions
The entire LinkedIn community
Only your trusted (1st Level)
connections
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16. Interacting:
The two poles
Tight ties
Loose ties: let the LIONS roar
Manage expectations
Know yourself… what suits you?
Know your people… what suits them?
Your role as host
See the Executive’s Guide to LinkedIn:
http://executivesguide-linkedin.com
Free Guides
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17. Imagine a Single blog entry …
… That was communicated via a single Tweet
That ended up generating $500,000 in new
business!
Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
18. Mark J. Carter
Founder,
TweetNetworking, LLC
and Networking For A Cause
Facebook: http://www.Facebook.com/mjcarter
Linkedin: http://www.LinkedIn.com/in/mjcarter
Twitter: http://www.Twitter.com/mjcarter
Email: mjcarter@TweetNetworking.com
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19. HOW
PERSONAL BRANDING RESULTS
Twitter is a 24 hour a day/7 day a week
networking event
Twitter is a CONVERSATION
Twitter is a COMMUNITY
Twitter is an OPPORTUNITY
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20. The conversation is happening NOW – with or
without you
Twitter is a VERY open forum with people that
(usually) want to connect
Build your personal brand by adding to and
controlling the conversation
Building credibility and word of mouth
marketing
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21. 3 Ways To Tweet
Water Cooler
(“I’m walking my dog”)
Broadcasting
(“Check out my link…”)
Networking
(Creating conversations & connections: Relationships)
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22. 3 !
1. BE SOMEWHERE
2. DO SOMETHING
3. FOLLOW UP
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23. Say SOMETHING
Start building your network
The Met Club vs. The Night Club
Hash Tags
Start a conversation
Join a conversation
Re-tweeting
Pick a NICHE (or three) to talk about
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24. Links you Tweet (and find on Twitter) can also
be posted on:
LinkedIn & Facebook:
Your profile
Groups (news and discussions)
Blogs and Forums
**People remember the person that posted the
information
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25. John D. Head
Director of Enterprise Collaboration
PSC Group, LLC
Email: jhead@psclistens.com
Linkedin: http://www.linkedin.com/in/johndhead
Twitter: twitter.com/johnhead
Facebook: www.facebook.com/johnhead
Slideshare: www.slideshare.net/johnhead
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26. I am not a “Social Media Expert”
Director of Enterprise Collaboration
I work at a technology consulting firm
I am a former full time consultant
I spend my time today doing sales
I talk with customers and sell
I am successful with Social Media because I
control the message
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27. • I decide what I tell the world
1
• I decide who can see it
2
• I am the voice
3
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28. My Blog
Twitter
LinkedIN
Facebook
SlideShare
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29. Zain Africa Challenge
LinkedIN Recommendation
leads to clients
1 Tweet = $500,000
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30. 1. Be Authentic
2. Build Trust
3 Build Your Personal Brand
4. Collaborate
5. Say Thank You
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32. Ellehomme Holistic Medspa
Mark Beier
Metropolitan Club
Robin Walker
Shinettes Shoe Shine
Nicholas Joseph
Halo [For Men]
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Editor's Notes “Google before you speak”Peoplegoogle before then contact someoneThis covers meeting new people, people & things you recommend, and your own historyHave you googled yourself lately? Nothing coming back is just as bad as something negativePersonal Branding is more important than your companies marketing & advertising budgetMore important is what you say about youSocial media lets other people talk about you – out of your control – for better or worseYou will have many jobs and/or careers, but just one brand our grandparents had one career, two jobs on average 3 careers, 6 jobs for someone who entered the workforce in the past 20 years “Social Media Experts” or “Social Media Consultants” generate content for hire. I use social media to distribute content I generate. Social Media is just another channel for me – the same as advertising or cold calling I decide what I tell the world I write everything, so I know 100% of what gets written no ghost writers, no botsI decide who can see itI lock down twitter and facebook so you have to ask permission to read my contentOnce I allow you to read, you can read everythingI am the voice-no ghost writers, no bots- No marketing teams or review Blog437 blog entries in 2009Over 2k unique users a dayOptimized for SEOLinked thru content aggregators like PlanetLotusTwitterLinkedinFacebookslideshare Zain Africa ChallengeZain Africa Challenge is a technology solution for a educational program in Africa18 countries, televised live on tvDonates over 400k a year to african universitiesWon the IBM Lotus Award for Best Philanthropic Solution in Jan 2009My blog on the entry got LinkedIN Recommendation leads to clients1 Tweet = $500,000