A report commissioned by PSC Group, LLC in April 2010

1. PSC
Business Technology Resources Survey
April 2010
Submitted by Pete Wiltjer Marketing Group

2. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 1: What are your top 3 technology pain points?
Measuring ROI for IT projects, technologies and investments 77%
Keeping pace with demands of the business 62%
Trialing and deploying technology more efficiently and more effectively 54%
Acquiring, hiring (either as FT or a consultant) and keeping IT talent 23%
Keeping up with the myriad of options and vendors 23%
Keeping up with the pace of technology change 23%
Managing vendor relationships 23%
Serving diverse technology needs of the business & customers 15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
% of respondents selected as a "Top 3" pain point
Additional Analysis:
When score of pain point (1-3) was also factored into the equation, with 1 being highest,
the results still matched the chart above, with the following selections ranking highest:
#1: Measuring ROI for IT projects, technologies and investments
#2: Keeping pace with demands of the business
#3: Trialing and deploying technology more efficiently and more effectively
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3. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 2: What are your top 5 priorities in 2010?
Additional Analysis:
 53% of respondents selected Business application and information integration as
their #1 priority for 2010.
 85% of respondents selected Business application and information as one of their
Top 3 priorities for the year.
 69% selected Business Process Optimization (BPO) as one of their Top 3 priorities.
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4. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 3: What are your top 5 information sources?
Additional Analysis:
 92% of respondents rated Internet search as one of their Top 3 information
sources.
 69% rated Face-to-face referral or referral from personal network as one of
their Top 3 sources of information.
 69% also rated research/analysts as one of their Top 3 information sources.
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5. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 4: Most trusted information sources
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6. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 5: Top media applications used to obtain information for technology
purchases
Additional Analysis:
 85% of respondents used more than one application to obtain information for
a technology purchase.
 39% of those surveyed used between 3 and 5 media applications to obtain
such information before making a purchase.
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7. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 6: Importance of gathered research and its influence on decision
making
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8. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 7: How often do you visit the website that most shapes your IT
purchasing decisions?
Frequency Percentage of respondents
2 or more times per day 8%
1 time per day 15 %
2 or more times per week 15 %
2 or more times per month 31%
1 time per month 31 %
Favorite websites listed:
o www.google.com
o www.bing.com
o www.gartner.com
Question 8: How often do you read a business or technology trade magazine?
Frequency Percentage of respondents
2 or more times per day 8%
1 time per day 23 %
2 or more times per week 15 %
1 time per week 16 %
2 or more times per month 15 %
1 time per month 23 %
Favorite magazines listed:
o Harvard Business Review
o Wired
o Business Week
o Fortune
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9. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Research Background
 Study Objective
o To uncover the qualities, characteristics and motivations of professional business
technology buyers
o The research and report helps understand the audience, capture priorities and needs,
outline core information sources and habits, and recommended marketing engagement
and activation best practices
o The research enables business and technology consulting firms to better address clients’
and potential clients’ current needs and provide the best solutions
 Study Demographics
o IT and Corporate; job functions include:
 Executive IT management (CIO, CTO ,VP of IS/IT)
 IT management (director/manager)
 Executive management (CEO, COO, President, CFO)
PSC Group is a Business and Technology consulting firm that has been delivering high value solutions
focused on significant cost reductions and risk mitigation to our clients since 1990. Headquartered in
Chicago with a branch office in Kansas City, PSC has a history with our clientele that is based on mutual
respect, integrity and honesty. Find us on the web at: http://www.psclistens.com/
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