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Joe clicks on the link to "The Shelf Life Of A Facebook                                               Seven of Joe's friends share it
                                                                                                                                  Like". He reads it and decides to share the post on his wall      Eighteen of Joe's friends read      on Facebook.
                                                                                                                                  with a note to his 187 friends about why he likes the             "The Shelf Life Of A Facebook
                                                                                                                                  article.                                                          Like".

                                                                                                                                                                                                                                        One friend adds it to Digg


                                      Regina likes this. She has 237 Facebook
                                      friends that she knows from various                                                         Jenny clicks on the link to "The Shelf Life Of A                                                   One friend shares it on
                                      employers, schools and relationships.         Regina's wall instantly shows that Regina     Facebook Like". She reads it and shares it as a private                                            LinkedIn as well.
                                      She uses Facebook as a primary tool to        recommends "The Shelf Life Of A               message to three specific friends who she knows will          All of Jenny's friends read "The
                                                                                    Facebook Like".                               love this article.                                            Shelf Life Of A Facebook Like".
                                      keep in touch with friends.
                                                                                                                                                                                                                                     One friend shares it on his wall.




                                                                                                                                  Donald clicks on the link to "The Shelf Life                                        Ten of Donald's friends retweet it.
                                                                                                                                  Of A Facebook Like". He retweets it on           Forty of Donald's friends click
                                                                                                                                  Twitter, where he has lot's of engaged           on the link to "The Shelf Life
                                                                                                                                  followers.                                       Of A Facebook Like"
                                                                                                                                                                                                                      Seven of Donald's friends share "The Shelf
                                                                                                                                                                                                                      Life Of A Facebook Like" on their Facebook
                                                                                                                                                                                                                      Pages to their ~ 3,000 collective friends.




                                                                                                               Trisha clicks on the link to "The Shelf Life Of   Her friends are sick of getting Trisha's            Any potential sharing of
                                                                                                               A Facebook Like". She reads it and sends it       emails. Only one person clicks on the link to       "The Shelf Life Of A
                                                                                                               via email to 15 friends.                          "The Shelf Life Of A Facebook Like".                Facebook Like" dies.




                                                                                                                                                                                                                            37 of Roger's friends share "The
                                                                                                                                                                                                                            Shelf Life Of A Facebook Like" on
                                                                                                                                                                                                                            Facebook.




                                                                                                                                                                                                                            21 of Roger's friends retweet
                                                                                                                                                                                                                            "The Shelf Life Of A Facebook
                                                                                                                                                                                                                            Like"



                                                                                                                                                                 Because Roger spends hours a day on Digg, he's
                                                                                                                                                                                                                            2 of Roger's friends begin discussions on
                                                                                                               Roger clicks on the link to "The Shelf Life Of    collected a fairly large and loyal following. The post
                                    Jane likes this. She has 27      Jane's wall instantly shows that Regina   A Facebook Like". He notices that it's been
                                                                                                                                                                                                                            "The Shelf Life Of A Facebook Like" in
                                                                                                                                                                 receives an additional 189 Diggs from Rogers Digg
                                    friends on Facebook - She has    recommends "The Shelf Life Of A                                                                                                                        LinkedIn groups
                                                                                                               added to Digg - he decides to Digg it.            buddies.
                                    personally met all of them.      Facebook Like".


                                                                                                                                                                                                                            3 of Roger's friends share "The Shelf
                                                                                                                                                                                                                            Life Of A Facebook Like" on
                                                                                                                                                                                                                            StumbleUpon.




                                                                                                                                                                                                                            1 of Roger's friends writes a blog about
                                                                                                                                                                                                                            Facebook. He's inspired and links back to
                                                                                                                                                                                                                            "The Shelf Life Of A Facebook Like" in a post.




                                                                                                               Jane's Mom clicks on the link to "The Shelf Life Of
                                                                                                               A Facebook Like". She prints a copy of it and           Jane's Uncle Googles "The Shelf Life Of A          Jane notices and
                                                                                                               mails it to her brother who just started using          Facebook Like" and shares it on his brand          comments on what he
                                                                                                               Facebook.                                               new Facebook Page.                                 shared.




                                                                                                                                                                                         27 people share Danny's post
                                                                                                                                   Danny sees the "The Shelf Life Of A Facebook          on their Facebook walls.
                                                                                                                                   Like", shares it on his wall. He also writes a
                                                                                                                                   blog post about "The Shelf Life Of A Facebook
                                                                                                                                   Like". He has implemented Facebook Social
                                                                                                                                   plugins on his site.                                  21 people retweet Danny's post.
                                                                                                                                                                                         47 people share "The Shelf Life Of A
                                                                                                                                                                                         Facebook Like" on various social
                                                                                                                                                                                         networks.
The Shelf Life Of A Facebook Like


                                                                                                                                                                                 11 people retweet "The Shelf
                                                                                                                                                                                 Life Of A Facebook Like".




                                                                                                                                   Hildy comments on "The Shelf Life Of          6 people share "The Shelf Life Of A
                                                                                       John's wall instantly shows that Regina     A Facebook Like" and retweets it to           Facebook Like" on their Facebook
                                                John likes this. He has over 1500      recommends "The Shelf Life Of A             her 3,200 followers on Twitter.               walls.
                                                friends. He is a Facebook ho.          Facebook Like".


                                                                                                                                                                                 12 people subscribe by RSS to the blog
                                                                                                                                                                                 that published "The Shelf Life Of A
                                                                                                                                                                                 Facebook Like".




                                                                                                                                                                                       One person finds "The Shelf Life Of A              7 people who saw "The Shelf Life Of A
                                                                                                                                                                                       Facebook Like" by searching Delicious. They        Facebook Like" mentioned on Digg (from
                                                                                                                                                                                       share it on Facebook.                              Roger) also Digg it.


                                                                                                                                   Kate clicks on the link to "The Shelf Life Of A
                                                                                                                                   Facebook Like". She bookmarks it on
                                                                                                                                                                                                                                        51 of Beth's followers retweet
                                                                                                                                   Delicious.
                                                                                                                                                                                                                                         "The Shelf Life Of A Facebook
                                                                                                                                                                                                                                        Like".
                                                                                                                                                                                       Beth Kanter finds "The Shelf Life Of A
                                                                                                                                                                                       Facebook Like" on Delicous and retweets it
                                                                                                                                                                                       to her 345,000 followers.
                                                                                                                                                                                                                                        37 of Beth's followers share "The
                                                                                                                                                                                                                                        Shelf Life Of A Facebook Like" on
                                                                                                                                                                                                                                        Facebook.

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The Shelf Life Of A Facebook Like [graphic]

  • 1. Joe clicks on the link to "The Shelf Life Of A Facebook Seven of Joe's friends share it Like". He reads it and decides to share the post on his wall Eighteen of Joe's friends read on Facebook. with a note to his 187 friends about why he likes the "The Shelf Life Of A Facebook article. Like". One friend adds it to Digg Regina likes this. She has 237 Facebook friends that she knows from various Jenny clicks on the link to "The Shelf Life Of A One friend shares it on employers, schools and relationships. Regina's wall instantly shows that Regina Facebook Like". She reads it and shares it as a private LinkedIn as well. She uses Facebook as a primary tool to recommends "The Shelf Life Of A message to three specific friends who she knows will All of Jenny's friends read "The Facebook Like". love this article. Shelf Life Of A Facebook Like". keep in touch with friends. One friend shares it on his wall. Donald clicks on the link to "The Shelf Life Ten of Donald's friends retweet it. Of A Facebook Like". He retweets it on Forty of Donald's friends click Twitter, where he has lot's of engaged on the link to "The Shelf Life followers. Of A Facebook Like" Seven of Donald's friends share "The Shelf Life Of A Facebook Like" on their Facebook Pages to their ~ 3,000 collective friends. Trisha clicks on the link to "The Shelf Life Of Her friends are sick of getting Trisha's Any potential sharing of A Facebook Like". She reads it and sends it emails. Only one person clicks on the link to "The Shelf Life Of A via email to 15 friends. "The Shelf Life Of A Facebook Like". Facebook Like" dies. 37 of Roger's friends share "The Shelf Life Of A Facebook Like" on Facebook. 21 of Roger's friends retweet "The Shelf Life Of A Facebook Like" Because Roger spends hours a day on Digg, he's 2 of Roger's friends begin discussions on Roger clicks on the link to "The Shelf Life Of collected a fairly large and loyal following. The post Jane likes this. She has 27 Jane's wall instantly shows that Regina A Facebook Like". He notices that it's been "The Shelf Life Of A Facebook Like" in receives an additional 189 Diggs from Rogers Digg friends on Facebook - She has recommends "The Shelf Life Of A LinkedIn groups added to Digg - he decides to Digg it. buddies. personally met all of them. Facebook Like". 3 of Roger's friends share "The Shelf Life Of A Facebook Like" on StumbleUpon. 1 of Roger's friends writes a blog about Facebook. He's inspired and links back to "The Shelf Life Of A Facebook Like" in a post. Jane's Mom clicks on the link to "The Shelf Life Of A Facebook Like". She prints a copy of it and Jane's Uncle Googles "The Shelf Life Of A Jane notices and mails it to her brother who just started using Facebook Like" and shares it on his brand comments on what he Facebook. new Facebook Page. shared. 27 people share Danny's post Danny sees the "The Shelf Life Of A Facebook on their Facebook walls. Like", shares it on his wall. He also writes a blog post about "The Shelf Life Of A Facebook Like". He has implemented Facebook Social plugins on his site. 21 people retweet Danny's post. 47 people share "The Shelf Life Of A Facebook Like" on various social networks. The Shelf Life Of A Facebook Like 11 people retweet "The Shelf Life Of A Facebook Like". Hildy comments on "The Shelf Life Of 6 people share "The Shelf Life Of A John's wall instantly shows that Regina A Facebook Like" and retweets it to Facebook Like" on their Facebook John likes this. He has over 1500 recommends "The Shelf Life Of A her 3,200 followers on Twitter. walls. friends. He is a Facebook ho. Facebook Like". 12 people subscribe by RSS to the blog that published "The Shelf Life Of A Facebook Like". One person finds "The Shelf Life Of A 7 people who saw "The Shelf Life Of A Facebook Like" by searching Delicious. They Facebook Like" mentioned on Digg (from share it on Facebook. Roger) also Digg it. Kate clicks on the link to "The Shelf Life Of A Facebook Like". She bookmarks it on 51 of Beth's followers retweet Delicious. "The Shelf Life Of A Facebook Like". Beth Kanter finds "The Shelf Life Of A Facebook Like" on Delicous and retweets it to her 345,000 followers. 37 of Beth's followers share "The Shelf Life Of A Facebook Like" on Facebook.