1. Why should you use a Facebook Page instead of a Group or Profile? 2. Should you name your Facebook Page after your organization? 3. What category should you choose for your Page? 4. What applications can you use to customize your Page? 5. How can you begin to promote your Facebook Page? 6. How can you save time managing your Page? 7. How can you tell if your fans like your content? 8. How often should you update your Facebook Page? 9. How can you collect donations from your fans? 10. How can you revive a Facebook Page that's gone stale?

1. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Ten Steps To Getting More Out Of
Facebook For Your Nonprofit
Tuesday, February 1, 2011

2. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
What we’ll be talking about today
1. Why should you use a Facebook Page instead of a Group or Profile?
2. Should you name your Facebook Page after your organization?
3. What category should you choose for your Page?
4. What applications can you use to customize your Page?
5. How can you begin to promote your Facebook Page?
6. How can you save time managing your Page?
7. How can you tell if your fans like your content?
8. How often should you update your Facebook Page?
9. How can you collect donations from your fans?
10.How can you revive a Facebook Page that's gone stale?
Tuesday, February 1, 2011

3. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1. Why should you use a Facebook
Page instead of a Group or Profile?
Tuesday, February 1, 2011

4. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Facebook Profiles, Pages, Places, Community Pages &
Groups
Facebook Places
User-generated Facebook Pages
Can be claimed (aka “Official Page”)
Will eventually merge with Page
Represents an organization
Customized user experience
Target Updates Facebook
Wall Community Pages
Facebook Profile FanBox
All public and searchable
(aka “Unofficial Page”)
Connect with friends
Represents a “topic or
Share photos
experience”.
Share videos
Owned collectively by the
Send messages
community.
Fan Pages
Content from Wikipedia.
Join Groups
Facebook Groups
Represents a cause or idea
No customization
Limited messaging
One single Wall
credential Some private, some public
Tuesday, February 1, 2011

5. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
2. Should you name your Facebook
Page after your organization?
Tuesday, February 1, 2011

6. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1.The name of your page
influences how it will be found
vs.
2.You can only change your
Page name if you have less
than 100 connections
Tuesday, February 1, 2011

7. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
3. What category should you choose for
your Page?
Tuesday, February 1, 2011

8. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1.Think about how your
supporters think about your
org, not how you think about
your org. ?
2.You cannot change the
category of your Page once
it’s chosen.
Tuesday, February 1, 2011

9. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
4. What applications can you use to
customize your Page?
Tuesday, February 1, 2011

10. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1. Think about your
organizations goals.
2. Less is more.
3. AppBistro.com is a
create source of
hand-selected apps
Tuesday, February 1, 2011

11. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
5. How can you begin to promote your
Facebook Page?
Tuesday, February 1, 2011

12. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1. Add A Likebox To Your Website
2. Use the “tell your fans” feature
3. Email Announcement of your Page
4. Embed Facebook Page Links In Your Emails
5. Try Using Facebook Ads
6. Create a scheduled wall chat
Tuesday, February 1, 2011

13. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
6. How can you save time managing
your Page?
Tuesday, February 1, 2011

14. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1. Check out Hootsuite
2. Check out MediaFeed
3. Use Hyper Alerts for notification
4. Add multiple admins (this works
only if you have a strategy and/or
a content schedule)
Tuesday, February 1, 2011

15. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
7. How can you tell if your fans like your
content?
Tuesday, February 1, 2011

16. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1. Use Insights
Tuesday, February 1, 2011

17. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
8. How often should you update your
Facebook Page?
Tuesday, February 1, 2011

18. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Only when you have something
compelling to share (see Insights)
Tuesday, February 1, 2011

19. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
9. How can you collect donations on
your Facebook Page?
Tuesday, February 1, 2011

20. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1. Raise engagement and
community first.
2. Integrate your current donation
system with FBML.
3. Check out FundRazr
4. Check out Giving Impact
Tuesday, February 1, 2011

21. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
10. How can you revive a Facebook
Page that’s gone stale?
Tuesday, February 1, 2011

22. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
1. Focus on your cultists.
2. Focus on converation trends.
3. Use email marketing.
4. Create a scheduled conversation.
5. Create a post-event discussion.
6. Offer something of value, then ask fans to
share your Page (offer can’t be contingent
on the user sharing your Page)
Tuesday, February 1, 2011

23. Ten Steps To Getting More Out Of Facebook For Your Nonprofit
Questions answered at
http://facebook.com/charityhowto
Tuesday, February 1, 2011