A short presentation I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/

1. HOW TO USE FACEBOOK TIMELINE CONTESTS TO BOOST ENGAGEMENT RATES

2. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
What we’ll discuss in the next 15 minutes:
1) What are timeline contests?
2) What are the benefits?
3) How do they work?
4) Q&A
How to use Facebook timeline contests to boost engagement rates

3. WHAT ARE TIMELINE CONTESTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeline contests to boost engagement rates

4. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeline contests to boost engagement rates
Facebook timeline contests allow you to run a simple
Facebook contest with a Page update, instead of a page app.

5. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeline contests to boost engagement rates

6. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeline contests to boost engagement rates

7. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeline contests to boost engagement rates

8. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeline contests to boost engagement rates
https://www.facebook.com/business/news/page-promotions-terms/

9. WHAT ARE THE BENEFITS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeline contests to boost engagement rates

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How to use Facebook timeline contests to boost engagement rates
Benefits:
• Free
• Easy
• Improve news feed exposure
• Increase engagement
• Increase fan loyalty

11. HOW DO THEY WORK?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeline contests to boost engagement rates

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How to use Facebook timeline contests to boost engagement rates
You can reward fans and visitors for:
• Posting on your Page (including photos)
• Private messaging your page
• Liking a page post
• Commenting on a page post (including
comments with photos)
• Accumulating likes on their posts or comments
(including comments with photos)
http://www.johnhaydon.com/2014/03/18/facebook-timeline-contests/

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How to use Facebook timeline contests to boost engagement rates
You can’t:
• Ask users to tag themselves in a photo they are
not pictured in
• Ask users to share a post
• Ask users to post something on theirs or their
friends’timelines.
http://www.johnhaydon.com/2014/03/18/facebook-timeline-contests/

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How to use Facebook timeline contests to boost engagement rates
http://contest.agorapulse.com/

15. HOW DO I GET STARTED?
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How to use Facebook timeline contests to boost engagement rates

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How to use Facebook timeline contests to boost engagement rates
Try these timeline contests:
1. Like the post to enter
2. Comment on the post to enter
3. Answer a question correctly to enter
4. Caption this photo to enter
5. Post a photo to be entered

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How to use Facebook timeline contests to boost engagement rates
Three tips for timeline contests:
• Be clear about your goals. If you want more post engagement, then
timeline contests are the way to go. But if you’re looking to acquire
emails, a page app is what you’ll need to use.
• Don’t go overboard with the prize. Keep the value of your prize to
$50 or less.
• Make sure the prize is relevant to your nonprofit’s mission. For
example, a dog shelter could offer dog treats, toys or other accessories.

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How to use Facebook timeline contests to boost engagement rates
Don’t forget to share the results and thank your fans!

19. ?
How to use Facebook timeline contests to boost engagement rates
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

20. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA
Creator: The Nonprofit Facebook Bootcamp
Instructor: Marketing Profs University and Charityhowto
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup,
GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.
Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for
Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo,
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)