No need to force-fit that sponsorship opportunity to your brand. This presentation will address the process that industry-leading, marketing-savvy corporations are using to craft the right affiliations and experiences for their brands and will include a Louis Vuitton case study that illustrates the concept.

1. DON’T ANSWER THAT PHONE

3. Our Services
EXPERIENTIAL
PR & CONTENT
RESEARCH & CONSULTING SPONSORSHIP ACTIVATION
MEASUREMENT PARTNERSHIP
SOCIAL MEDIA

4. Our Services
Experiential
 Live events
Consulting/Research/  Grassroots programs
 Hospitality
Measurement Content/PR  POS animations
 Media partnerships  Street Marketing
 Benchmarks and Competitor
 Branded TV progr.  Product Sampling
Analysis
 Cross media  Internal incentives
 Press Reviews
strategies  Creative OOH
 Sport and Entertainment Market
 Product pl.  Guerilla Marketing
Intelligence
 Sponsorship Brand Objectives  Brand TV channels
 Radio programming
Analysis Social Media
 Sponsor Return Projections  Web channels
 Community
 Return on Sponsorship Investment  Media relations
Management
 Sponsorship Suitability Analysis  Editorial content
 Viral Marketing
 Sponsor Visibility Analysis  Celebrities
 Advergaming
 Event Effectiveness Analysis endorsement
 Mobile Marketing
 Sponsor Identification  E-influence
 Seeding
 Lobbying
 Blogger relations
 Live measurement
 Design

5. We work with great brands and institutions
all over the world

6. What is Sports Marketing?
Selling of Sport…or Through Sport
DF Green Britain day, London UK 2010

7. Selling of Sport
Stadium Naming
Sponsorship
US Olympic Committee
National Football League

8. Selling Through Sport
Athlete Endorsement
Sports Media Buy
Team Sponsorship
Stadium Naming

9. DON’T ANSWER THAT PHONE
WHY?

10. How does the sports sponsorship industry currently work?

11. Sponsorship Sellers
Agents
Properties
Media
Agencies
Person With Phone
Parent of Athlete

12. BUYER
Proposals

13. Not to worry…We have a screener/template!
Sponsorship Checklist
Best Better Poor
Cost/ROI
Geography
Target Audience
Seasonality
Media
Culture and Positioning

14. BUT…
You will only see what comes to you!!!

15. Recommended Processes
• Objectives
• Strategies
Advertising Sponsorship
Experiential Promotion
Social P.R.

16. Recommended Processes
Sponsorship
Need to:
• Engage
• Support
Demographics/Target
• Support Promotion
• Have Hospitality
• Support Creative
• Be Efficient, ROI, KPI’s

17. Shopping List

18. Search
IEG
Sports Marketing Consulting Agencies
Sports Biz Journal
Event Guides
Leagues
The Pile on your Desk

19. Ranking of …
•Existing portfolio of sponsorships
•Potential addition or replacement

20. ACT
DON’T JUST RE-ACT

21. Case Study