Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
5 Simple business tools for everyday use!
1.
2. SWOT ANALYSIS
SWOT analysis can be conducted in
order to determine a firms position in the
market.
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
3.
Both strengths and weaknesses are
internal factors, whereas opportunities
and threats are external factors which
may impact upon a firm!
The tool can be utilized in order to
determine a firms current position, and it
can also be used to identify how
competitors are performing.
4. PEST ANALYSIS
PEST analysis identifies how changes in
the environment external to the business
can create both opportunities and
threats! Such factors can be:
POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL
5. PORTERS 5 FORCES
Porters 5 forces is a tool which indicates
the strength of a firms current market
position.
The 5 forces which determine competitive
power are:
1.
2.
3.
4.
5.
Threat of new entry
Rivalry already in the industry
Threat of substitute products
Bargaining power of suppliers
Bargaining power of buyers
7. The Marketing Mix
When introducing a new product or
service to the market, it is essential to
consider the 4 P’s of marketing!
Product
Price
Promotion
Place
8. All goals should be SMART!
When a target or goal is set it should be:
SPECIFIC
MEASURABLE
ATTAINABLE
REALISTIC
TIMED