Keynote speech given at AES Conference in Budapest 2012.

1. Wow, Whoops,
Whatever.
A design approach
for making things that succeed.
John Buckman <john@magnatune.com>

2. Download this presentation
at
http://blog.magnatune.com

3. Wow
ohmygod!
I have to try that
right away!

4. Whoops
What do you mean,
it doesn’t do that?

5. Whatever
Uh huh, uh huh,
yeah, that’s nice, sure,
whatever.

6. Audio Atomizer
Real-time splicing and reordering
of spoken phrases.
Released in:1993
Dedicated Windows machine
Turtle Beach DSP56001required

7. (Atomizer Audio Sample)

9. ToneGnome
Audio Engineering Services
over the Internet

12. Improve live recordings:remove hissstandardize volume differencesimprove (or create) the stereo imageremove applause,
talking, cheers, etc...improve the ambience, feel and echo of the room sound.break up a single, long recording into separate
tracksfade the sound in and out at each songconvert a bootleg recording into a CD for your personal useCreate CD artwork,
make CDs, or make an online store for you:Design the cover, booklet and CD artwork: more info.Manufacture small
batches of store-quality, shrink wrapped CDs at a low cost.Create an online store where people can order your CD from you:
they're made on demand,
shipped by the factory, and there's no ongoing work for you.Convert Vinyl recordsRemove scratches and popsScan the
original artwork, perform visual cleanup and convert the graphics to CD formatIncrease the dynamic range of the vinyl
recordingConvert vinyl records to digital audio files, with our ultra-high-end Bang & Olufson turntable.Make small batches of
professional quality CDs from your vinyl recordingOften, the end result sounds as good as a CD!Audio editingChop up
multiple takes of the same song: remove playing errors, and find your best performance of each section of music.We have
extensive experience combining dozens of takes into a single harmonious performance.Mixdown and MasteringWe can mix a
multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance
frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics

13. Magnatune

18. MoodMixes

20. iLicenseMusic

22. How to Contact Me
<john@magnatune.com>
http://blog.magnatune.com