2006 presentation to a roomful of French bankers in Paris, explaining what Creative Commons is. Slides are in English.

1. What is Creative
Commons?

2. It's a social movement
taking quot;open sourcequot;
philosophy and applying
it to other media

3. Microsoft vs Linux
=
Big Media vs CC

4. also...
CC is a middle ground
between “all rights reserved”
and
“no rights reserved”
(public domain)

5. or...
how to do more
and pay lawyers less

6. CC assists creators in
assigning certain rights to the
public while they retain other
rights

7. CC makes well-written,
reusable legal documentation
and promotes those who use
those documents

8. Which rights are involved?

9. Always with CC:
* you have to credit the artist (marketing)
* copying is allowed (wide distribution)

10. Creator can choose to
restrict:
* commercial use
* reuse

11. What's the business
opportunity?

12. Big Media is anti-technology,
risk averse and won't permit
experimentation
and they are in control

13. CC-licensed media is pre-
cleared and enables business
model experimentation

14. and the public is angry at Big
Media but loves Creative
Commons

15. With CC you get:
* free press exposure
* public love
* word-of-mouth

16. CC's “Larry Lessigquot; is the
first quot;blogquot; result in google

17. Magnatune's experience
1.5 million web sites link to
Magnatune

18. and
Massive exposure via
traditional press

22. Massive quantity of content is
CC licensed
2004: 4.7m
2005: 10m
2005-08: 45m
2006-08: 140m
2007: ?

23. Flickr Photos with CC
license
2005: 4m
2006: 10m
2007: 25m

24. What rights are reserved?
nc: 67%
nd: 24%
sa: 45%

25. But is it the content good?
By Magnatune's estimation, about 2% of CC music is
store-quality
A similar ratio in video and photos, from our
own album-cover-creation reuse of CC photos
and CC content is radically more diverse than easily
obtained commercial offerings

26. The bottom line

27. Obvious ways to make
money with CC:
* help consumers find the good stuff
* help creators find their audience
* help people create through reuse
* sell additional rights
* try-before-you-buy

28. Questions?