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The Second Web - How a Web that Works Like the World Becomes a World that Lives in the Web

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John Blossom
John Blossom

Shore Communications Inc. President John Blossom, author of the book "Content Nation," highlights key themes from his forthcoming book "The Second Web," focusing on how all communications, content sources and sensors are converging into a continuous fabric of immersive, intuitive and pervasive experiences that are transforming how we live.

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THE SECOND WEB John Blossom, President, Shore Communications Inc. 8 December 2010
About Shore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Web: shore.com
28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
8 December 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Content ,[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
What’s Different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Want a Web that Works Like the World ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
We Want a Web that Works Like the World ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
We Want a Web that Works Like the World ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
We Want a Web that Works Like the World ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
We Want a Web Wherever We Are ,[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
A Web that Works Like the World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Second Web: Uniting All Networks
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting All Networks
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Devices
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Things Near-Field Communications (NFC) Enable Secure Personal Data Transfer
The Second Web Follows our Senses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web Follows our Senses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web Follows our Senses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web Shares our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web Joins our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web is Real-Time 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web is “Freemium” ,[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
Implications for Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
Multi-function, Multiplatform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: New Immersive Media
The Second Web: New Immersive Media ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web: New Immersive Media ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web: New Immersive Media 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web: Everything is One Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
Positioning: Helping Marketers to Respond ,[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Cognitive Edge
For Follow-Up… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED

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The Second Web - How a Web that Works Like the World Becomes a World that Lives in the Web

  • 1. THE SECOND WEB John Blossom, President, Shore Communications Inc. 8 December 2010
  • 2.
  • 3. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
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  • 24. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Things Near-Field Communications (NFC) Enable Secure Personal Data Transfer
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  • 28. The Second Web Shares our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 29. The Second Web Joins our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 30. The Second Web is Real-Time 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
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  • 37. The Second Web: New Immersive Media 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
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  • 40. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 41. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 42. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 43. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 44. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 45. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 46. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 47. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 48. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 49. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
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Editor's Notes

  1. 13 January 2000