In this presentation I discussed future trends affecting Nunavut's tourism industry. The presentation occurred as part of the Nunavut Tourism Conference in Iqaluit, NU on Wednesday, March 21, 2012.

1. Nunavut Tourism Conference

2. Lay of the land
• About Frontiers North.
• Review current products.
• Our guests.
• Partnerships with Nunavut operators.
• Partnerships with external organization.

3. Frontiers North Adventures
• Expert-guided tours in Canada’s north since ’79.
• Hosting guests in Nunavut since 1988.
• Best access in the world to wild polar bears.
• One of 11 hand-picked for CTC’s initial launch of the
Signature Experiences Collection.
• 2011 Responsible Travel & Tourism Forum Leadership
Award

4. Mission statement
Frontiers North delivers quality nature adventures in a
sustainable and responsible manner, inspiring our guests
to become invested in Canada’s north.
We ensure our guests view and photograph the wildlife
of the north as well as experience history, culture and
customs of the people of the north.

5. Core values
• Above all we are hosts.
• Invested in the communities and
environments in which we operate.
• Passionate to share the resources that have
been made available to us.
• Our brand promise holds tremendous value
in long haul, high yield & luxury markets.

6. Corporate Social
Responsibility
• Environment.
• Community.
• Our team.
• Education.
• Corporate giving.

7. Distinction.
Locking your gaze with a wild creature is just one part
of a totally immersive and all-encompassing experience.
For Frontiers North guests, the context and elements
surrounding and supporting the wildlife experience are
as equally important (if not more so) as the wildlife
experience itself.

37. Frontiers North Guests
• Demographics vs. sociographics.
• Appeal to the tenets of luxury travel (i.e.
exclusivity and status).
• Money not the precious commodity, time is.

38. Focus on what you love
& what you’re good at
Frontiers North Adventures
• International marketing • Sales
• Working with tour operators • Booking
• Guest communication • Follow-up
• Contemporary guiding

39. Focus on what you love
& what you’re good at
Nunavut Partners
• Hosting guests on your land • Cuisine
• Wildlife monitoring (safety) • Housekeeping
• Coordinate emergency response • Navigation
• Traditional interpretation • Guiding

40. Focus on what you love
& what you’re good at
Shared Responsibilities
• Define your preferred method of
communication (phone or e-mail).
• Communicate.

41. Examples
• Sila Lodge, Elu Lodge, Igloolik Outfitters.
• Honoured HTO moratorium in Igloolik.
• Honouring the process to get back to Sila.

42. Partnerships with
Organizations
• CTC & NT: market research, media & tour
operator FAM trip support.
• Tour Operators: Established sales networks
in their respective countries.
• Parks Canada: EIA, firearms safety training.
• Researchers & NPOs: Social scientists,
biologists, climatologists. Awareness.

43. Thank you!
Thank you!
@JohnGunter
FrontiersNorth.com