Social Media: What Is It?, Why You Need Strategy & How To Get It. Many businesses now realize the need to be involved in Social Media yet lack the knowledge and know-how of implementing a clear strategy backed by sound tactics. Learn what fuels the Social Media industry and how to get your foot in the door on an arena your business can’t afford to ignore. Join Ben as he shares personal insights & inspiring stories from others who have literally re- written the rules of business by harnessing the power of social media.

1. Social Media
What Is It? Why You Need Strategy & How to Get It
what?
why?
how?
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2. what?
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3. what?
social media:
The use of web-based and mobile technologies to turn communication into
an interactive dialogue.
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4. what?
key word: dialogue
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5. what?
how do you communicate with a digital world?
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6. what?
more importantly... how does a digital world
communicate with you?
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7. what?
you may want to consider:
• Over 50% of the world’s population is under 30 years old
• In 10 years over 40% of the Fortune 500 will no longer be here
• Social Media has overtaken porn as the #1 activity on the Web
• Facebook tops Google for weekly traffic in the U.S.
• 1 in 5 couples meet online
• What happens in Vegas no longer stays in Vegas!
• If Facebook were a country it would be the world’s 3rd largest & 2x the
size of U.S.
• 80% of companies use social media for recruitment; 95% use LinkedIn
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8. what?
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9. what?
Portfolio
Website
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10. what?
Blog
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11. what?
Facebook
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12. what?
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13. what?
LinkedIn
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14. what?
Pinterest
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15. what?
Instagram
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16. what?
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17. what?
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18. what?
flickr
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19. why?
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20. why?
why social? what fuels the industry?
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21. why? why social? what fuels the industry?
Top Reasons Brands are
Investing in Social...
1. To generate word of mouth advocacy
2. Develop brand loyalty and build closer
relationships with customers
3. Address customer care issues
4. Educate customers and media about
company-related issues
5. Support product/service sales & events
Source: FedEx Social Brand Study
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22. why?
why businesses fail at social media.
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23. why?
We are going to
We are going to
“Do Facebook” “Do Social Media”
why businesses fail at social media.
(sound familiar?)
We are going to
“Do Facebook”
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24. why?
please don’t.
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25. how?
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26. how?
1. have a reason, a strategy.
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27. how?
strategy:
Strategy is when you have a plan to accomplish something.
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28. how?
tactics:
Tactics are specific actions, sequences of actions, &
schedules you use to fulfill your strategy.
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29. how?
tactics without strategy is dumb.
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30. how?
where are you headed?
what do you want to do?
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31. how? Serve
where should a
brand start?
“Brand positioning indicates how Activate Earn
these brands may have entered
into social media. Where they
move from here depends on
how their customers need them
most over time.”
David Rollo, 22squared
Amplify
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32. how?
2. choose a platform(s).
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33. how?
let your strategy dictate your platform.
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34. how?
A social networking service, birthed by college
students. The site still maintains a youthful &
unguarded culture. Users must register & create a
profile, add other users as friends, & exchange
messages & receive notifications when they
update their profile. Users express themselves
through status updates & by joining common-
interest groups.
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35. how?
A social networking and microblogging service
that enables its users to send & read text-based
posts up to 140 characters known as “tweets.”
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36. how?
A business-related social networking site. In
some respects similar to Facebook but with a
more professional, business-like culture. Users
register & create a profile, “connect” with other
users, recommend others & display work related
experiences & resumes.
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37. how?
A video-sharing website where users can upload,
share & view videos.
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38. how?
3. conversational = credible.
post like a friend. add value.
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39. how?
do what friends do.
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40. how?
listen.
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41. how?
engage.
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42. how?
engage.
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43. how?
engage.
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44. how?
engage.
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45. how?
engage.
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46. how?
engage.
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47. how?
engage.
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48. how?
content is king.
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49. how?
2 questions must be asked.
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50. how?
2 questions must be asked.
1. Is it helpful?
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51. how?
2 questions must be asked.
1. Is it helpful?
2. Is it entertaining?
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52. how?
authentic messaging.
A necessity for transparency & authenticity in every social
media program, no matter its simplicity or sophistication.
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53. how?
think long term.
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54. how?
4. images & videos rule.
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55. how?
“Provide the ultimate social experience for sports fans.”
Buffalo Wild Wings
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56. how?
Provide the
ultimate social
experience for
sports fans
BWW.
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57. how?
“ The volcano has been turned off, visit Iceland.”
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58. how?
The volcano has
been turned off,
visit Iceland.
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59. how?
words rule too, but only when
entertaining or helpful.
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60. how?
The Chair:
One Man’s Crusade to
Own the World’s
Coolest Chair... EVER!
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61. how?
5. promote others. share the love.
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62. how?
TwitChange
How Social Media Is
Changing the World.
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63. how?
Help Portrait
A Global Movement
of Photographers
using their time, gear
& expertise to give
back to those in need.
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64. how?
highlight partners & vendors.
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65. now what?
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66. now what?
finally... invest, track & measure.
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67. now what?
5. invest. track & measure.
Facebook
Analytics
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68. now what?
Analytics
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69. now what?
Social Media Studies
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70. now what?
social must become a way of life.
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71. let’s connect!
@johnbenfinch
facebook.com/benfinchphotography
email ben@benfinchphotography.com
linkedin.com/in/benfinch
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