FMCG 2010 Brand Marketing and Innovation Conference - Sydney Luna Park - 16th & 17th Novemeber 2010

1. 16th &17th November 2010 Luna Park, Sydney Convenor: John Gerrie WWW.FMCG.ASN.AU john.gerrie@FMCG.ASN.AU Organisers: SPONSORSHIP AND EXHIBITION OPPORTUNITIES NOW AVAILABLE (02) 8908 8555 ©KN3W IDEAS

3. battle between the traditional retailer – Woolworths and Coles, and to lesser extent MetCash and Franklin,

4. now increasingly between them and the new entries – Aldi and Costco

5. demand for low priced brands to defend against Aldi’s non-branded offer

6. increasing the focus on private label

7. More off-shore options

8. increasing imports - virtually matching exports 2008/9

9. easier for private label to be sourced off-shore

10. Aldi and Costco set-up for global suppliers

11. The Slippery SlopeMore private label, more imports – less branded volume, less margin, less investment in local category building, innovation and manufacturing down the slippery path of the clothing industry we go...

12. The warning lights are flashing for the FMCG Industry The balance of power has been steadily moving from the brands toward the large retailers in Australia, and now these retailers are under increasing threat from a new breed of retailer who don’t need brands, because they are building their own There is really only one response from the branded FMCG marketer better get smarter smarter products, smarter marketing, smarter positioning, smarter communication, smarter distribution, smarter supply chain, smarter pricing and smarter people Constant innovation is our best defence Changing 30% of our portfolio every 36mths makes it tough for our competitor, even tougher for the store brands

13. FMCG 2010 Objectives Bring the best FMCG minds, techniques and tools together in one place, over two huge days, to get the FMCG industry back onto the front foot, thinking smarter in every P of the marketing mix, particularly the 5thP of Marketing - SMARTER PEOPLE. If we are not prepared to renew 30% of our portfolio every three years, Aldi and Costco might save us the trouble!

14. Target Audience FMCG – Marketing / Brand Managers Product Manager, Brand Manager, Marketing Manager, Franchise Manager, General Manager – Marketing, Marketing Director, Business Director R&D / New Product Development Managers Product Development Manager, R&D Manager, New Initiative Manager, Innovation Manager, General Manager - Innovation, R&D Directors Practitioners Advertising Agencies, Infomercial Agencies, PR Agencies, Market Research Agencies, Product Design Agencies, Structural Packaging Agencies, Promotional Agencies, Media Production Houses. Suppliers Packaging, Container, Label Manufacturers, Fragrance and Flavour Houses, Ingredient Suppliers Media Owners TV Networks, Print,Radio, Outdoor and In-store Human Capital Recruitment Agencies, Training & Development Companies and Educational Institutes

15. Draft Agenda OFFICIAL OPENING – Conference Eve 7.30 – 10.30pm Official launch and opening of the exhibition area (30- 40 Exhibitors) FMCG 2010 - DAY 1 8.15 – 8.45am - Registration / Coffee / Networking 8.45 – 9.00am - Opening – Conference Convenor - John Gerrie SESSION 1 – The Facts and Key Challenges 9.00 – 9.30am – Official Welcome Industry Association 9.30 – 10.15am – The State of the FMCG Industry Leading FMCG Industry Research Company 10.15 – 10.45am – Morning Break 10.45 – 11.15am – The Challenges Facing the Industry Leading FMCG Industry Consulting Company 11.15 – 11.45am – The Challenges Ahead - A Retail Perspective Leading Retailer 11.45 – 12.30 – The Key Challenges Facing our Industry - Panel Discussion Lead by Industry Association or Leading Consulting Company 12.30 – 2.00 - Lunch

16. SESSION 2 – PRODUCT - Smarter Innovation 2.00 – 2.30pm – Managing the Challenges - Case Study 1 Leading FMCG Company 2.30 – 3.00 – Managing the Challenges – Case Study 2 Leading FMCG Company 3.00 – 3.30 – Afternoon Break 3.30 – 4.00 – New Products – Hits and Misses from around the World Leading FMCG Industry Market Intelligence Provider 4.00 – 4.30 – Picking Smarter NPD Ideas Leading FMCG Industry Front-end of Innovation Consultant 4.30 – 5.00 – NPD – Forecasting Success Leading FMCG NPD Test Market Simulation Market Research Provider 5.00 – 5.30 – Managing the Innovation Process more Efficiently and Effectively Leading Stage-Gate Provider FMCG 2010 - DAY 1 – EVENING FUNCTION 5.30 – 7.30 – Cocktails in Exhibition Area 7.30 – 10.30 – Dinner and entertainment (Sponsored by leading Media Company) Dinner Speaker

17. DAY 2 SESSION 3 – PROMOTION - SMARTER MARKETING 8.30 – 9.00 – Smart FMCG advertising – Case Study in Advertising Effectiveness Leading Adverting Agency 9.00 – 9.30 – Smarter Media Thinking – Case study in Effective Media Planning in FMCG Leading Media Planning Agency 9.30 – 10.00 – Infomercial – Case Study -Effectiveness Infomercial Strategy Leading FMCG Infomercial Provider 10.00 – 10.30 – Morning Break 10.30 – 11.00 - FMCG Sustainability Leading Authority on Sustainability in the FMCG Industry SESSION 4 - PLACE - Smarter placement 11.30 – 12.00 – Understand the true dynamics of the shopping experience Leading FMCG Market Research Provider 12.00 – 12.30 – More than 70% of buying decisions are made in-store Point of Sale Industry Association 12.30 – 2.00 - Lunch

18. DAY 2 (cont.) SESSION 5 - PRICE - Smarter Pricing 2.00 – 2.30 – Smarter Pricing Leading FMCG Market Research Provider 2.30 – 3.00 - Smarter Trade Spend Leading Trade Spend Software Provider 3.00 – 3.30 – Afternoon Tea SESSION 6 - 5thP in the Marketing Mix - PEOPLE - Smarter People 3.30 – 4.15 – Making the most of a FMCG career Leading FMCG Recruiter 4.15 – 4.45 – Launch of the FMCG 5th P Graduate Internship Program FMCG Association 4.45 – 5.15 - Are we educating the next generation of FMCG leaders? Leading Business School 5.15 – 5.30 – Closing Comments / FMCG 2011 FMCG 2010 Convenor

19. Naming Rights Sponsor – industryexclusivity plus multiple speaker / extended session Unique Exposure Conference naming rights / Corporate logo integrated into FMCG 2010 Conference Logo Conference opening themed video (produced to sponsors brief by FMCG 2010 with naming rights sponsors holding final approval rights) (valued $10,000) Branded lanyard Opportunity to deliver extended presentation in most appropriate section linked to sponsors business or multiple presentations 25% discount of sponsorship of Official Opening Event, Network Cocktails and Dinner and sachet 20 x VIP delegate passes for sponsor’s key clients to attend the conference (valued $30,000) 20 x Additional Launch and Dinner invitations (valued $3500) 20 x Exhibition Area passes (valued $400) 24m2 shell scheme stand reserved in a prime position in the exhibition area Sponsorship Investment: ENQUIRE (includes $43,900 in additional value)

20. Platinum Sponsorship – Speaker plus Industry Exclusivity Unique Exposure Opportunity to deliver presentation on Day 1 or first presentation in the appropriate session Acknowledgement as “Platinum Sponsor” by the organiser and chairperson during the event proceedings 10 x VIP delegate passes for sponsor’s key clients to attend the conference (valued $15,000) 10 x Additional Launch and Dinner invitations (valued $1750) 20 x Exhibition Area passes (valued $400) 3 x corporate banners supplied by the sponsor to be displayed inside the conference room (1 in front and 2 at side or rear of room) Sponsorship Investment: $60,000 (includes $17,150 in additional value) Gold Sponsorship –Speaker Unique Exposure Opportunity to deliver presentation in appropriate section Acknowledgement as “Gold” Sponsor” by the organiser and chairperson during the event proceedings 5x VIP delegate passes for sponsor’s key clients to attend the conference (valued $7500) 5 x Additional Launch and Dinner invitations (valued $875) 20 x Exhibition Area passes (valued $400) Sponsorship Investment: $30,000 (includes $8775 in additional value)

21. Silver Sponsorship – branding plus exhibition stand Unique Exposure Acknowledgement as “SilverSponsor” by the organiser and chairperson during the event proceedings 2x VIP delegate passes for sponsor’s key clients to attend the conference (valued $3,000) 2 x Extra Launch and Dinner invitation (valued $350) 20 x Exhibition Area passes (valued $400) 12m2 shell scheme stand reserved in a prime position in the exhibition area Sponsorship Investment $10,000 (includes $3750 in additional value) Networking Cocktails and Dinner Sponsorship Unique Exposure Acknowledgement as “Networking Cocktails and Dinner Sponsor” by the organiser and chairperson during the event proceedings Opportunity to deliver the after dinner speech Opportunity to place material at place setting and erect banners in dining area 2x VIP delegate passes for sponsor’s key clients to attend the conference (valued $3,000) 10 x additional Launch and Dinner invitation ($1,750) 20 x Exhibition Area passes ($400) 12m2 shell scheme stand reserved in a prime position in the exhibition area Sponsorship Investment $40,000 (includes $5150 in additional value)

22. Official Launch Event Unique Exposure Acknowledgement as “Official Launch EventSponsor” by the organiser and chairperson during the event proceedings Opportunity to distribute material and erect banners in launch event / exhibition area 2x VIP delegate passes for sponsor’s key clients to attend the conference (valued at $3,000) 10 x additional Launch and Dinner invitation ($1,750) 20 x Exhibition Area passes ($400) 12m2 shell scheme stand reserved in a prime position in the exhibition area Sponsorship Investment $20,000 (includes $5150 in additional value) All Sponsorship Packages Additional Value Corporate message on FMCG 2010 website Complimentary mailing of 500 brochures to your key clients and partners (all costs paid and logistics organised by Association and Communications Events) 1 x complementary insert in the delegate folders (up to 4 A4 pages per insert) to be supplied by the sponsor 2 x uses of the complete event delegate list for post‐event marketing via email and/or post (distribution managed by Association and Communications Events)

23. OTHER EVENTS ORGANISED BY: For more information go to: www.ACEVENTS.com.au