Reaching Untapped Markets

Reaching Untapped Markets in the US Targeting the Hispanic and Other Non-native English Speaking Markets

How to contact me John Watkins President ENLASO Corporation [email_address] Tel: (208) 672-8500 x95

Why we are here ,[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Globalization Internationalization Localization

Key terms, continued ,[object Object],[object Object],[object Object],[object Object]

Demographics (1) ,[object Object]

Demographics (2) ,[object Object],Note: Limited English means they self-ranked their English ability at less than “speaking very well” Data: US Census Bureau, 2000

Demographics (3) ,[object Object],Data: US Census Bureau, 2000

Demographics (4) ,[object Object],Data: US Census Bureau, 2000, by self-identified language 56% 6,960,065 4,471,621 Asian Pacific 14% 10,017,989 8,790,133 Indo-European 62% 28,101,052 17,345,064 Spanish % Change 2000 Population 1990 Population Language

Demographics (5) ,[object Object],[object Object],Note: By racial origin, rather than self-identified language, US Census released August, 2008 Update: Time Magazine, September 2008, reports that influx has dropped from 1.8M in 2006 to 512K in 2007 as a result of economic changes in the US ~15,500,000 ~46,700,000 2000 Population Growing from 5.1% to 9.2% ~40,600,000 Asian origin Grow from 15% to 30% of US ~132,800,000 Hispanic origin % of Population 2050 Population Language

Demographics (6) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data: US Census Bureau, 2000

Demographics Summary ,[object Object],[object Object],[object Object],[object Object]

Understanding the Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: HispanicBusiness.com, US Small Business Administration

Understanding the Audience ,[object Object],[object Object],[object Object],[object Object]

Understanding the Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples thanks to Spanish Back Office (spanishbackoffice.com)

Understanding the Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Education demographics provided by the US Census, 2000

Effective Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Experiment described in their study “Reach America’s e-Latinos – Otra Vez” by Don DePalma, May 2007 See also www.commonsenseadvisory.com

Effective Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples ,[object Object],[object Object]

Examples ,[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Further information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching Untapped Markets

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Reaching Untapped Markets