1. Social Media Marketing
Crowdsourcing – “Techniques that
companies can effectively use..!!”
Techniques that companies can effectively use..!!
Group 12
Puneet Rastogi www.puneetrastogi.com
Deepika Solanki www.deepikasolanki.info
Neha Goyal www.nehagoyal.org
Neha Johari www.nehajohari.com
Karan Gandhi www.karangandhi.in

2. What is Crowdsourcing..?
• Crowdsourcing is the practice of obtaining
needed services, ideas, or content by soliciting
contributions from a large group of people, and
especially from an online community, rather
than from traditional employees or suppliers.
• Crowdsourcing is an online, distributed
problem-solving and production model

3. Tips for successful Crowdsoucing for
business..!!
Define your
crowd
Describe the
Transparency process with
deadlines
Reward
Involvement
System

4. Successful Tips..
1. Define Your Crowd Describe the process
• Is crowd a specific group or with Deadlines
everyone
• Which social network would • Describe all steps in the
work best for your crowd eg: process to the crowd –
Linkdin, facebook.. Etc
• Contribution , selection &
• Make your call to the crowd voting
clear.
• Give the crowd a deadline so
• The crowd should have no that they come to action
questions about you’re your
call

5. Successful Tips..
3. Reward System 4. Involvement
• Reward all the contributions • Join the converstaion with the
made by the crowd crowd
• Consider non monetary • Be coach to your crowd ,
benefits also answer questions which the
• Give credits to the crowd for crowd asks
the work they do

6. Successful Tips..
5. Feedback 6. Transparency
• Respond to contributions • Inspite of using different
• A good response to a non Social networking sites, make
one central point where all
useful contribution can lead to
data comes together
useful contribution
• Be transparent in all you do
• Consider a voting system • Eg:
where the crowd can choose
• What will you use the results
the best contributions for
• How does the decision making
process look like
• How the contributions be
rewarded

7. Wisdom of the Crowds
Expert Masses
Enterprise Web 2.0
$$$$ $
Equivalent, or greater, utility
under the Curve
Utility
10 100 1000 10,000+
# of Contributors

8. Economics & Wikinomics
Expert Masses
$$$$ $
Enterprise Web 2.0
4,000 experts 100,000 amateurs
80,000 articles 1.6 Million articles
Utility
200 years to develop 5 years to develop
Annual Updates Real-Time Updates
“8.8/10.0 Reliability” “8.0/10.0 Reliability”
10 100 1000 10,000+
# of Contributors

9. Trends in Crowd sourcing
Customer Reviews for Businesses and Services
Product design and development
Starting discussions to find answers
Best Deals
Rise of Expert Sourcing
Music Videos
Quizzes or competitions to solve operational issues

10. Some Applications of Crowdsourcing
Testing &
Refining a Netflix SellaBand
Product
Market Threadless
Research
Knowledge Accenture Wikipedia
Management
Customer My
Starbucks
Service ideas
P&G
R&D InnoCentive Connect &
Develop
Polling and InTrade
Building a
Voting new city

11. My Starbuck Ideas
Customer linked
to the brand via
Product, In-store
experience and
Involvement
Rewards
for
communit
y members Ideas in Action –
Which community
ideas are worked
upon by Coffee
chain.

12. GE Quest Challenges – Solve
Operational Issues
• Winners get cash rewards ($500,000 for the
Flight Quest and $100,000 for the Hospital
Quest) from GE
• For the Flight Quest, the challenge is to create an
algorithm for a flight management system that
reduces flight delays from the current 18 to 22%
inefficiency
• For the Hospital Quest, participants are
competing to come up with an application for
patients to make hospital stays and operations of
the hospital more efficient
GE’s Minds
and Machines