2. LOOK FOR PROBLEMS
Before you start building your money making blog, a
comprehensive plan has to be thought in advance.
Look for the niche, that is the segment of the market.
Basically, we want to identify what the people are
searching on internet.
- What are the problems that they want to solve?
- What are the information they are looking for?
- What are the questions they are looking online?
3. CHECK THE GOOGLE TREND
We can use the Google Hot Trend tools that track top 20
searches every day.
It is available from: www.google.com/trends/hottrends
The search get the high volume for various reason. Some
of them may only for a short time and it is advisable to
search on the keyword for long term trend.
Ideally we should look for searches that relate to:
- products
- money
- celebrities
- health
- politics
4. REMEMBER THE 3 P’S
The three Ps are popular, profit and potential.
popular means having a large search. It may not
be a suitable target. Search with negative
information should not be considered.
profitability is the potential profit the keyword
can made money. It depends on many factors
which will be discussed later.
potential – this is concerned about the
competitors. However, the number of sites
obtained from the search by google does
indicate the level of competitions. We have to
try it before we know it.
5. GOOGLE INSIGHTS
The other tool we can use is the google
insights,http://www.google.com/insights/search/.
It can give a comparative data on volume and pattern
across a specified regions, country and categories.
We can find out which country are looking for the
keyword.
There are options to select from to target your
search. If you set the time to 7 days, that is ,
compared by time range and time range =7 days,
then you will have a current trend.
6. CHECK FOR PROFITABILITY OF THE KEYWORD
We want to check if there are advertisers
competition. We can assume that if there
are people who advertize, there are money
in the keyword.
the keyword money online is highly
competitive
That mean there is money in the keyword
7. POTENTIAL
If the keyword is too competitive, too many people are
chasing for it, it may be difficult to compete with
established webs .
- let is check the search engine on the number of web
sites for this keyword ..money online..
ref to www.google.com/webhp. you have 117,000,000
websites offering the keywords.
You can also use a tool to measure the difficulty of the
keyword, at
www.seologs.com/keyword-difficulty.html.
8. FROM THEORY TO PRACTICE
# think long term – some searches are only for a
short period, term such as the football games’ result
or aircraft accident are good for short period only.
# Look for a new catch phrase, e.g SARS is only the
recent term.
# Keep an eye on new personality – celebritties can
be a mega search, such as Obama.
# Choose keyword with products. There are some
popular search but without and product to sell.
9. SOME OF THE POTENTIAL PROFITABLE
CATEGORIES ARE:
- cars, cell phones, dating and relationship,
- diet and weight loss, entertainment, family
- fashion, games, finance, food, gardening,
- health, internet, language
- money, music, pets, real estate,
- self improvement, shopping, sports,
- technology, travel.
10. THE AUTHOR
• Joha email : mktg@joharahman.com
• Web site: http://joysdownload.com
The author had work with an international
airline for more than 35 years, the last 10
years in Training and
development.