The document discusses improving social networking skills. It recommends defining goals for networking, identifying potential weaknesses, and focusing on LinkedIn, Twitter and Facebook. The key aspects covered for each platform include having a complete profile on LinkedIn, using Twitter to build relationships and followers around a clear goal, and using Facebook for business fan pages. Small, achievable action plans are suggested to work towards goals.

1. Improving Your Social Networking
Skills
Johanna Rothman
New: Manage Your Job Search
www.jrothman.com
@johannarothman
jr@jrothman.com
781-641-4046

2. What Do You Want to Know About
Networking?
Let’s gather some data...
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3. What Are Your Goals From Your
Networking?
Your networking will be different based on your goals
Job searching is different from hiring
Developing a community of practice is different from
learning how to stay technically relevant
Networking inside the organization is different from
networking outside the organization
Etc.
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4. Define Your Goals
Define three short-term goals for your networking
Define three long-term goals for your networking
We’ll debrief together
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© 2014 Johanna Rothman

5. Where Do You Think You Have Traps
in Your Networking?
Write down what you are doing now
What do you think is working for you?
Where do you think your networking is not helping you?
Where do you think you have networking traps?
We’ll debrief together
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© 2014 Johanna Rothman

6. Big Three for Social Networking
LinkedIn
Twitter
Facebook
But what you do for each of these depends on your goals
Let’s discuss how you use these
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7. LinkedIn
600 Pound gorilla for business
If you are job searching or hiring you must be here
If you are consulting you must be here
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© 2014 Johanna Rothman

8. Minimum for LinkedIn
Your picture: Headshot of you and only you
Headline
Contact Information
If you have URLs, name them
Name your profile, example: www.linkedin.com/in/johannarothman
Barebones profile
Recommendations
Give and receive
Endorsements
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9. Show Your Value
Every line on your profile has to articulate your value
Use English
Explain how you did something
Old: Software project manager for Lisp-on-a-Chip.
Value/Action/Method
As the software project manager for the new Lisp-on-a-Chip, I encouraged
collaboration at all levels of the organization. Internally, this allowed us to
deliver milestones monthly, to see the product evolve, and to build trust.
Externally, this allowed us to meet our aggressive 9-month trade-show
deadline.
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10. More for LinkedIn
Publications
Slideshare
Recommendations
Awards
Groups
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© 2014 Johanna Rothman

11. Review Your LinkedIn Profile
Bring up your LinkedIn profile
Look at the previous checklist. Does it have everything?
Does LinkedIn think your profile is complete?
If we have time, you’ll review your profiles
We’ll debrief together
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© 2014 Johanna Rothman

12. Twitter
Build relationships
Build followings
How you use Twitter depends on your goals
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13. Twitter Goals
Consultant
Page points to a URL showcasing you
Hiring manager
Page points to a blog, company, something that entices a
candidate
Job searcher
Page points to something that says “Why I should hire you”
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14. Twitter Followers and Lists
You cannot follow everyone who follows you
You don’t want to!
Group people into lists for easier manipulation
Use a tool to organize your lists
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15. Review Twitter Profiles
Bring up your Twitter profile
Look at your Twitter page
Does it point to a URL that is reasonable?
What do you tend to tweet?
If we have time, you’ll review your profiles
We’ll debrief together
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© 2014 Johanna Rothman

16. FaceBook
FaceBook fan pages
For consultants, books, businesses
Learn how to keep private stuff private
Let’s discuss FaceBook...
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© 2014 Johanna Rothman

17. Other Sites
Google Plus: I’m not so much a fan,
Stackoverflow
because my content belongs to
Anywhere you can write an article
google, not to me
and post it with a link back to you/
Slideshare.net
your site
email lists
Goodreads
youtube
Github
Other people’s blogs
Foursquare
reddit
Webinars
podcasts
Public speaking
Newsletters
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18. Social Networking Greases Wheels
for In-Person Networking
Social networking makes it
possible for you to have a
warm connection with
someone when you meet
them in person
Start at building rapport
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19. Build Rapport In Person?
Smile
Handshake
Put other person at ease
Match each other somehow
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© 2013 Johanna Rothman

20. Build Rapport Online?
Create a warm relationship,
not a cold call
Connection
Start at a relationship
Provide something of value
to the other person
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21. Let’s Return to Your Goals
Let’s develop action plans for your goals
Action plans are small steps that start with a verb
Create discrete, achievable steps that you can
accomplish within one week or less. (I prefer one day
or one hour or less.)
We’ll debrief together
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22. Provide value to get value.
Be yourself.
Always be authentic.
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23. Let’s Stay In Touch...
Pragmatic Manager:
www.jrothman.com/pragmaticmanager
Please link with me on LinkedIn
www.linkedin.com/in/johannarothman
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