1. Research into magazine publishing companies
I am researching into IPC media magazine publishing company.
IPC stands for International Publishing Coporation.
IPC media produces over 60 iconic media brands, with print alone reaching almost 2/3
of UK women and 42% of UK men. This is almost 26 million adults in the UK. Their
websites reach over 20 million users every month.
IPC Media have 3 core audiences.
-Connect – mass market women
-SouthBank – upmarket women
- Inspire - men
IPC distribute their magazines in many different places. Places such as shops, online
supermarkets and online websites eg: IPC website. This shows that they must earn alot
of money, because their magazines are distributed all over the place and this gives
consumers more opportunity to buy them.
IPC have offices all over the country and their main office, the press briefing centre is
located in London. We can see from the fact that they have so many different offices
that they are a really big publishing company. If they need all these different offices
then it means that they have lots of staff working for them in which they need to have
offices for.
IPC have a large portfolio, and sell over 350 million copies every year.
IPC’s worldwide magazine distribution is fairly big, marketing 23% of the whole
magazine category. They have an export service to 90 countries worldwide, selling over
113 million copies every year through a committed team of international specialists.
IPC don’t actually publish that many well-known music magazines. The main music
magazine they publish is NME, which has been said that it is the longest published and it
is the most respected music weekly in the world. Every week, it reaches over 1 million
music fans. NME is a massive music magazine and extremely popular, therefore bringing
in a huge amount of money. But IPC isn’t hugely known for its music brands.