Unit-IV; Professional Sales Representative (PSR).pptx
Who or What Is A Young Adult
1. LIB 617 Research in Young Adult Literature Fall 2009 Who or What is a Young Adult?
2. That Depends! "Young adult" is a euphemism for an adolescent. The usage was introduced in the late 20th century / early 21st century due to a growing reluctance on the part of some people to refer to this age group as children, or even by older terms for the intermediate period between adulthood and such as adolescent, youth or teenager. Older Wikipediaentry “Young Adult”Now changed—see slide 2!
3. Wikipedia disambiguationpage for “Young Adult” Young adult may refer to: Young adult (psychology), persons aged 20 to 40 Young-adult fiction, works targeted to ages 13 to 20 Youth, aged around 14 to 25. Wikipediaentry “Young Adult”
4. Who are young adults, then? The Young Adult Library Services Association (YALSA) defines them as individuals between the ages of 12 and 18.1 1. Young Adult Library Services Association.Directions for Library Service to Young Adults. 2nd ed. ALA, 1993. No Limits: READ! Young Adult Reading Club and Programming ManualIntroduction
5. Isn’t that adolescence? Adolescence is one of the most fascinating and complex transitions in the life span: a time of accelerated growth and change second only to infancy; a time of expanding horizons, self-discovery, and emerging independence; a time of metamorphosis from childhood to adulthood. . . . The events of this crucially formative phase can shape an individual’s life course and thus the future of the whole society. Great Transitions: Preparing Adolescents for A New Century: Introduction
6. Who are our adolescents? Generation Y a cohort of individuals characterized as Generation X on steroids. Generation Y includes those born between the second half of the 1970s and the first half of the 1990s, although some experts believe these dates to be debatable. Several other terms for this group have been tossed around, including Echo Boomers, Millenium Generation, iGeneration, Einstein Generation and Google Generation. Understanding Generation Y by Sophia Yan
7. Or maybe they’re Generation Z? Today's children and teenagers... not Gen Y, which are now currently 20 somethings. Born from 1991-present, these are the kids that are born under a computer and have no past memory of life during the Cold War. They grow up with cell phones, iPod's, Hannah Montana, High School Musical, MySpace, YouTube, and homeland security. by Lil Duff 2008 Jun 17, 2008 Urban Dictionary Generation Z (definition 3)
8. AKA “Millennials” Born between 1982 and 2000, the millennials are described as the hard-driving, heavily scheduled children of so-called “helicopter” parents, who have a tendency to hover. The millennials have been characterized as . . . “More Confident, Assertive, Entitled — and More Miserable Than Ever Before” (in the subtitle of the recent book GenerationMeby San Diego State University associate professor of psychology Jean M. Twenge). The Millennials: Always Onby Anne Taubeneck
9. What about them? They’re a group of fast-paced, multi-taskers walking around with camera phones and iPod headphones in their ears. The minute they walk in the door, they open their laptops and hop on MySpace while watching a reality TV show, instant messaging friends and doing homework all at the same time. My Generation: Is Life a cake walk for MillenialsbyAllison Casassa OCTOBER 25, 2005 03:34 PM
10. Some statistics By only their seventh birthday, most children in the United States will have talked on a cell phone, played a computer game and mastered a TV-on-demand device like TiVo, much to the amazement of technically challenged parents. By 13, researchers say, the same children will have gone through several software editions of instant messaging, frequented online chat rooms and downloaded their first illegal song from BitTorrent. The 'millennials' usher in a new era ByStefanie OlsenStaff Writer, CNET News.comNovember 18, 2005 4:00 AM PT
11. Characteristics of millennials Far more direct More nomadic Confident Direct Experimental More liberal & more conservative at same time Multitaskers Experiential learners Delay choice (question, question, question) List fromThe Kids are Alright! Millennials and their Information Behaviorin lauren’slibrary blogposted June 27th, 2006
12. But—there are problems With all the innovative gadgets and information at the click of a button, this generation is built on instant gratification. It’s hard for them to think long-term and anything that doesn’t produce immediate results bores them. “I think we really value convenience and crave instant results,” says Mallory Brown, a 16-year-old San Rafael High School student My Generation
