Presentation about personal branding, including tips for developing brand values and an elevator pitch. Also covers ways of utilising social media to express your personal brand. Presentation abstract and details: Many librarians use social media to market our libraries, but what about marketing ourselves as librarians? As we make the necessary shift from marketing our products to marketing our services, it becomes increasingly important to market ourselves and our skills, both to our current and potential library users and as a way of establishing ourselves within the profession. This session will introduce the value of having a personal brand, and discuss ways of utilising social media to express your brand. The session will begin with an introduction to marketing and a discussion about why librarians need to market themselves (and who to). Each participant will then identify their strengths, and develop a personal 30 second elevator pitch before we move on to consider elements of each person’s individual brand. The session will conclude with tips and advice to bring it all together and to help convey your personal brand through social media.

4. Do librarians need to market themselves? Oxford Social Media 2011 Jo Alcock

5. What skills would you market? Oxford Social Media 2011 Jo Alcock Created at Wordle.net

9. Personal branding Your brand is an extension of your personality . What do you want people to think when they meet you (in person or online)? Oxford Social Media 2011 Jo Alcock

10. Joeyanne Libraryanne Oxford Social Media 2011 Jo Alcock

11. Examples of personal brands Oxford Social Media 2011 Jo Alcock

12. Examples of personal brands Oxford Social Media 2011 Jo Alcock

13. Examples of personal brands “ ...my approach of blunt honesty and use of the phrases “basically, don’t be an asshole” and “know which things you suck at”” Oxford Social Media 2011 Jo Alcock

15. Social media tips – language style Oxford Social Media 2011 Jo Alcock

16. Social media tips – profersonal? Oxford Social Media 2011 Jo Alcock

17. Social media tips – visual style Oxford Social Media 2011 Jo Alcock

18. Social media tips – claim your name Oxford Social Media 2011 Jo Alcock

19. Social media tips – BE CONSISTENT Oxford Social Media 2011 Jo Alcock