In July 2011, Joe Walton (from Real PR) gave a presentation to demonstrate and enthuse people to take a chance on the free (and cheap) tool available online.
This presentations was given as part of the Chartered Institute of Public Relations (CIPR) Scotland Social in the City series of talks.
If you have any questions you contact <a>Joe Walton (@babbleoftongues)</a> on twitter.
4. Two Flavours
Free-mium (shareware)
• Feature limited
• Time limited
• Capacity limited
• Seat limited
• Customer class limited
• Ad-supported
• Data & Behaviour Mining
Open Source
• Project based
• Community Minded
• Profit through service
5. Free Tools
Embeddable
Visual
Open
Interface
Scalable
12. Reasons for going with wordpress.org
• Multiple Authors (and
approval process)
• Scalable
• Plugins (free)
– Events
– SEO
– Mobile
– Forms
• Can be upgraded later
through bespoke design
without needing to port
content.
18. MailChimp
Auto-responders
• Automate campaigns
Auto-Response (sign up)
• Distribute information
If can be scheduled
it can be tracked
RSS to auto-populate
23. The Spokes
Press Release Background High resolution
Information photography
Multimedia Distribution
24. HTML to be aware of
Code W3C School and test centre
Elements • <embed
• <embed> /<iframe>
• <img
width="420" height="345"
src=“http://www.ccc”></img> src="http://www.youtube.c
• <a href=“http://ss...”>Link</a> om/v/XGSy3_Czz8k"
type="application/x-
Characteristics
• Width=
shockwave-flash">
• height= </embed>
RSS
• Why it is important
30. Video
• Keep it simple
• Scripting sounds quicker
(mistake) instead be flexible
• One narrative
• Light, tight & bright -Keep
still
• Get the start & end right -
cutaways and stills cover all
sins
• Shorter is always better
• PAY LOTS OF ATTENTION TO
SOUND & RECORD ON
SEPERATE DEVICE
44. More places
www.tucows.com/downloads
www.cnet.com
45. What the web was built for...
Typical posts
– How to make a light box
for under $10
– Top 10 Google Products
You Forgot All About
– Turn Wooden Pallets into
Patio Furniture
– Turn a $60 router into a
$600 router (wi-fi your
house)
46. Top five tips to takeaway
• Re-use what you already have and plan ahead
• New economy - Ideas first, budget second
• Just enough philosophy
• Experiment and test first
• Third party apps are the future. Mould them
to your own use.
First Free Tools of the evening ---- Flavors.meabout.me
Moores law in perspectice – more technology in an annoying greeting card than on the firs space rocket.he paper noted that the number of components in integrated circuits had doubled every year. Correlates to other processing areas.Mark Kryder.[4] According to the report, if hard drives continue to progress at their current pace, then in 2020 a two-platter, 2.5-inch disk drive will be capable of storing more than 14 terabytes (TB) and will cost about $40. It also investigates 13 up-and-coming non-volatile memory technologies to see whether one of them might outperform hard drives on a cost-per-TB basis in 2020
Feature limited "lite" version of software, (e.g. only usuch as Skype)Time limited sable for 30 days, such as Microsoft Office)Capacity Limited(e.g. for an accounts package, can only be used to read a limited number of article, Harvard Business Review)Seat limited (e.g. only usable on 1 computer rather than across a network)Customer class limited (e.g. only usable by educational users)
What do I mean by what to look for in free toolsFirst of all they are likley to be the cloud – this is evernote
What do I mean by what to look for in free toolsEmbeddeble (interactive) you grab a snipppet of code
What do I mean by what to look for in free toolsEmbeddeble (interactive) you grab a snipppet of code
What do I mean by what to look for in free toolsEmbeddeble (interactive) you grab a snipppet of code
What do I mean by what to look for in free toolsEmbeddeble (interactive) you grab a snipppet of code
Case study
Free for 500 email a day.Fully integrated.
However – a good stills camera or dedicated video camera are best
Create your own.Make a Slideshow in Microsoft Pics
There are very few reasons to host your ownSome clients are a bit funny about YouTube – instead use VimeoFour Surprising things about YouTubeEdit clips in YoutubeAudioSwapMakeyourownchannel –by embedding a playlistUse private video for training and internal comms
Background to the projectA few years ago – clients still excited by websites press and public less so.Drive interest in the website and raise interest in Forth ValleyIVR’s on site
We recordedCost £10 to pay for a bespoke Skype number, judges were free + time covered in budget.
Press coverage starting in Sunday Times, then Scotsman, BBC Fred MC, STV80 entrants800 visits to the website
Pick out the top few of the day.Go to this before google, comments can help save you time as well.I used a guide on here to create a wi-fi repeater.
First Free Tools of the evening ---- Flavors.meabout.me