- Yammer is Microsoft's big bet for enterprise social and will power social experiences in SharePoint, Office 365, Dynamics and more.
- Social technologies can improve employee engagement, but many social initiatives fail because they lack a clear purpose or measure of success beyond just deployment.
- Microsoft has made Yammer free for Office 365 customers and aims to reduce friction for organizations to collaborate both internally and externally using Yammer.
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Your Enterprise Social Journey with Yammer
1. Your Yammer Social Journey…
Joel Oleson
Director of Technical Evangelism
ViewDoLabs
@joeloleson
CollabShow.com
2. Joel Oleson @joeloleson
• First SharePoint Admin
• #1 SharePoint Influencer by Forbes Column
• Community Voted
Most Popular SharePoint Blogger
Collabshow.com
• Epic Traveler – Speaking and Traveling to
over 140 Countries
TravelingEpic.com
2
7. Are You Engaged?
• Engaged – Drive Innovation. Passion and
Profound Connection with their company.
• Not Engaged – Checked out. No passion or
energy for their company.
• Actively Disengaged – Undermine the
engaged workers. Not only Unhappy but
actively undermining the work of the engaged
workers. Out to damage the work!
9. Why Get Employees Engaged?
Engaged employees are 37% more likely to
stay with their employer.
- Constellation Research
Engaged employees deliver a 5X higher
shareholder return
- Kenexa
13. Why Enterprise Social Intranets?
Satisfaction levels
are higher than both
email and Instant
messaging.
14. It’s Better…
• ESNs for employee communication has been
rated higher than all previous forms.
(Email, intranet, emails, newsletters, distributi
on lists)
• Quality of responses are higher when
compared to email.
• Reduces meetings and more.
– Deloitte Study (TMT Preditions)
15. Enterprise Social Maturity Model
Everywhere
Embracing
Expanding
Experimenting
Goal Setting
Culture
Adoption & Engagement
Measurement
16.
17. Higherarchy is the bottleneck to speed…
• Organizations see a 25% boost in productivity with
social technologies…
18.
19. • Deloitte predicted that by the
end of 2013 90% of Fortune 500
companies will have partially or
fully deployed an Enterprise
Social Network
2011 ESN deployment was at 30%
20. Yammer is growing fast…
Yammer - last year, registered users
have increased 55% to almost 8
million (July 2013)
200,000 leading companies 85% of
Fortune 500
21. What is Success?
• ADOPTION: By its own nature, ESN tends to be adopted
virally, spreading inside a department or a local office.
Sometimes it's a fad and dies, sometimes it
consolidates in the department, sometimes it
contagiously expands to nearby departments. Global
Adoption across the organization is the ultimate goal.
PARTICIPATION INEQUALITY: well known principle in
social media, usually described as the "1-9-90 rule":
only 1% of users produce content, 9% interacts with
it, 90% consumes it (that is, reads it). Of course this is
why "readers" are often considered "active“… but what
is active???
23. Provide and Pray…
• Although social technologies are employed by
70 percent of organizations…
Gartner said most social collaboration initiatives
fail because they follow a worst practice
approach of "provide and pray", leading to a 10
percent success rate.
24. Why Social Collaboration Fails
Social collaboration initiatives that have a clear
and compelling purpose from the outset tend to
succeed. While this may seem obvious, the vast
majority of organizations treat collaboration as
a platform decision, rather than a solution to a
specific business problem or a route to a desired
outcome.
-- “Gartner Says the Vast Majority of Social Collaboration Initiatives
Fail Due to Lack of Purpose”
http://www.gartner.com/newsroom/id/2402115?goback=.gde_39045
92_member_237431818
25. “Controlling Social is like Herding Cats”
http://www.youtube.com/watch?v=y4qnyLUya7E
EDS Superbowl 2000 Video
29. Go Yammer!
Yammer is our big bet for enterprise social, and
we're committed to making it the underlying social
layer for all of our products. It will power the social
experiences in SharePoint, Office
365, Dynamics, and more.
-- Jared Spataro, Senior Director, Microsoft Office
Division
http://blogs.office.com/b/sharepoint/archive/2013/03/19/yammer-and-sharepointenterprise-social-roadmap-update.aspx
30. No Friction… for Yammer
Microsoft has changed its licensing to include Yammer Enterprise in its
Office 365 Enterprise plans at no extra charge. Yammer
Enterprise, which costs $3 per user per month when sold
standalone, was previously bundled with Office 365 Enterprise only for
customers with Enterprise Agreement volume licensing plans.
Office 365 Enterprise customers will also no longer be required to buy
Yammer licenses for users on external networks, Mike
Grafham, Yammer's "head of customer success," told CRN in a
Wednesday interview. "We're trying to reduce friction in organizations
collaborating with each other," he said.
Nov 8, 2013
http://www.crn.com/news/applications-os/240163737/microsoftbundles-yammer-with-office-365-recruits-partners-for-enterprisesocial-sales-blitz.htm
31. Drink the Yam Juice!
• Post Agile Approach to
Development
• Belief that pace of
Organizations need to
change responsiveorg.com
• Cloud First!
• Fail Faster
• Transparency
42. Cloud Enterprise Information
Architecture
Structured
Unstructured
Intranet
Central Portal
SharePoint 2013
• Search
• News
• Navigation
On
Prem
Departmental
Sites
SharePoint 2013
• Department ECM
• Doc Mgmt
• Workflows
• Custom Apps
Cloud
Groups and Team
Sites & Workspaces
Personal Storage
Fav & Follows
Yammer
• Groups
Office 365
• Team Sites
• Email
•
•
•
•
•
•
SkyDrive Pro
My Site
My Tasks
My Documents
Docs I’m following
People I’m following
43. Enterprise Information Architecture
Structured
Intranet
Central Portal
SharePoint 2013
• Search
• News
• Navigation
On
Prem
Departmental
Sites
SharePoint 2013
• Department ECM
• Doc Mgmt
• Workflows
• Custom Apps
Cloud
Unstructured
Groups and Team
Sites & Workspaces
(Non Customized
Light branding)
Yammer
• Groups
Office 365
• Team Sites
Personal Storage
Fav & Follows
•
•
•
•
•
•
SkyDrive Pro
My Site
My Tasks
My Documents
Docs I’m following
People I’m following
44. Hybrid Enterprise Information
Architecture
Structured
Unstructured
Intranet
Central Portal
SharePoint 2013
• Search
• News
• Navigation
On
Prem
Departmental
Sites
SharePoint 2013
• Department ECM
• Doc Mgmt
• Workflows
• Custom Apps
Cloud
Groups and Team
Sites & Workspaces
Personal Storage
Fav & Follows
Yammer
• Groups
Office 365
• Team Sites
• Email
•
•
•
•
•
•
SkyDrive Pro
My Site
My Tasks
My Documents
Docs I’m following
People I’m following
45. Takeaways…
• Start a pilot of yammer if you haven’t.
• Join SharePoint Office365 & Yammer
Community on Yammer in SPYam
http://yammer.com/spyam
• Understand Microsoft’s BIG BET for Cloud,
Social, Mobile investment Strategy…