The document provides tips for creating compelling and engaging videos in 11 steps: 1) understand your audience, 2) develop an emotional story with a beginning, middle, and end, 3) have a clear message and add value for viewers, 4) choose an informative, motivational, or entertaining style, 5) plan with interviews and a script outline, 6) be unique and fun, 7) keep videos short, 8) provide a takeaway, 9) include a call to action, 10) edit for impact, and 11) consider creating a video series. The overall message is that good storytelling, audience understanding, and creative presentation are keys to successful online video.

1. Compelling & Engaging Videos
Joelle Norwood aka [The Media Mama]
Joelle Norwood 2012

2. Reaction #1
to creating videos
to creating videos
Joelle Norwood 2012

3. Reaction #2
Joelle Norwood 2012

4. Reaction #3
Joelle Norwood 2012

5. IT’S ME
Twitter
+Funny @JoelleMediaMama
+Media Strategist
+TV & Video Producer
Joelle Norwood 2012

6. My Adventures On YouTube
• My Adventures on YouTube

7. BUZZ WORDS
• Compelling = captures your audience’s
attention, piques their curiosity, provides
helpful information, and motivates them to
take some sort of action.
• Engaging = tending to draw favorable
attention or interest.
Joelle Norwood 2012

8. What happened?
Joelle Norwood 2012

9. Before ~ Today
Joelle Norwood 2012

10. 2012
• WE ARE ALL CONTENT CREATORS.
• WE ARE ALL BROADCASTERS.
Joelle Norwood 2012

11. The World Has Changed
And IS CHANGING EVERY SECOND.
And IS CHANGING EVERY SECOND.
• The World is Changing Every Second
Joelle Norwood 2012

12. Yes, World is Changing
.... and a
great story is
still a great
story.
Joelle Norwood 2012

13. MAGIC TIME
•
MAGIC TIME QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012

14. Cheap Productions
QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012

15. •Interesting Topic
•Here’s what needed?
+ Human Interest +
Great Audio & Visual
•+ = C + E Videos
•ss
Joelle Norwood 2012

16. so how ....???
The
7 P’s
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17. STEP 1: Think Like a Producer
• WHO ARE YOU ?
• WHO IS YOUR AUDIENCE?
Joelle Norwood 2012

18. Who Are They .... drill down?
Retired 70+
Live In Colorado
•] Love Bananas
Speak French
Play Golf
Love to Cook
Joelle Norwood 2012

19. STEP 2 : What’s the Story?
Why the Story? Why Video?
Why the Story? Why Video?
• Is Video the Best Way to Tell The Story?
• How Will you Tell The Story?
• Human to Human
Joelle Norwood 2012

20. Create an Emotional Connection
• Emotion is a powerful storytelling tool. It gives
audiences a reason to care and a way to connect
to a story, sometimes in a very personal way.
Emotion makes it possible to show not just
concrete facts but the abstract reality of the
human experience.
• Video is great at both displaying and evoking
emotion and stirring similar feelings in our viewers.
Joelle Norwood 2012

21. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012

22. STEP 3: What’s Your Message?
Producer
• WHO CARES ...
• WWIIFM FACTOR “WHAT’S IN IT FOR
ME?”
• Are you Adding Value to Your Audience?
Joelle Norwood 2012

23. STEP 4: Story Style?
• WHAT IS THE intention of your video?
• Inform * Educate
• Motivate * Inspire
• Entertain * Sizzle * Tease
• STORY BOARD - CREATE A PLAN
• Have a Beginning Middle and End
Joelle Norwood 2012

24. Good Audio +Visuals
• Show Us Don’t Tell US!
• This is video Dah!
• Use a Tripod ... don’t move too much!
• Audio Is Important
Joelle Norwood 2012

25. STEP 5: Make a Plan (remember the 7 p’s)
• Pre Production Essential
• Interviews Questions
• A QUICK SCRIPT?
• What’s the problem? Why you should
listen to me? What’s the solution?
• B Roll SHOW ME don’t just tell me
Joelle Norwood 2012

26. STEP 6: Have
Fun Be Unique
UnDUniqueMessage?
QuickTime™ and a
H.264 decompressor
are needed to see this picture.

27. THE STORY OF ORABRUSH
QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012

28. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012

29. STEP 7: Keep Short & Concise
Style?
• 2-3 minutes
• Dealing with a Noisy World & “ADD”
AUDIENCE
• Better to leave them wanting MORE!
Joelle Norwood 2012

30. Beginnings: Are Important
QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012

31. STEP 8: The TakeAway?
• What are you GIVING your VIEWERS?
• Not a Sales Pitch
• NO CHEST POUNDING PLEASE!
Joelle Norwood 2012

32. STEP 9: Call To Action?
• watch the next video
• you have questions call us
• let us know if this has helped you
• contest coupons etc
Joelle Norwood 2012

33. STEP 10: Editing
• LESS IS MORE ... enough said
• Experiment with editing online.
• Add interesting elements Music and
Graphics
• The Delete is your Friend
Joelle Norwood 2012

34. Be Creative Not Boring
• Use Humor
• Be Authentic and true to your brand
• Best Tool in Storytelling Pen and Paper
• Take your Viewers on a Visual Story
Joelle Norwood 2012

35. STEP 11: Create A Series
• Leave them wanting more.
• Create series playlist.
Joelle Norwood 2012

36. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Joelle Norwood 2012

37. • HAVE Fun ... Frank Capra
Stay in Touch
There are no rules in
filmmaking. Only sins. And the
cardinal sin is dullness.
Joelle Norwood 2012