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SOCIAL MEDIA
  In Higher Education




                              Joel Cloralt
                E-Marketing Coordinator
          Florida International University
      College of Business Administration
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
SOCIAL MEDIA SITES
SOCIAL MEDIA SITES
SOCIAL MEDIA SITES
FIU BUSINESS’ SOCIAL
  MEDIA STRATEGY
FIU BUSINESS’ SOCIAL
                   MEDIA STRATEGY


✓Branding   / Communication
✓Customer     Service
✓Recruiting
FIU BUSINESS’ SOCIAL
  MEDIA STRATEGY
FIU BUSINESS’ SOCIAL
                             MEDIA STRATEGY
✓Branding / Communications
 ‣ Engage  constituents with stories, activities, news and articles
   that deliver brand attributes
FIU BUSINESS’ SOCIAL
                             MEDIA STRATEGY
✓Branding / Communications
 ‣ Engage  constituents with stories, activities, news and articles
   that deliver brand attributes
✓Customer    Service
 ‣ Monitor   and respond to comments and issues
FIU BUSINESS’ SOCIAL
                                 MEDIA STRATEGY
✓Branding / Communications
 ‣ Engage  constituents with stories, activities, news and articles
   that deliver brand attributes
✓Customer      Service
 ‣ Monitor    and respond to comments and issues
✓Recruiting
 ‣ Reach   prospects where they spend time online
   • Two-way     interaction
   • Inquiry   forms
   • Ad   placements
Florida Higher Education Summit Social Media in Higher Education
BRANDING – UNCOMMON THINKERS
BRANDING – UNCOMMON THINKERS

✓Campaign   launched in Spring 2007
BRANDING – UNCOMMON THINKERS

✓Campaign    launched in Spring 2007
✓Facebook    Page
 ‣   Substituted uncommonthinkers.com in 2009
 ‣   Leverage Facebook’s platform & functionality
 ‣   5,900+ fans (or Likes)
BRANDING – UNCOMMON THINKERS

✓Campaign    launched in Spring 2007
✓Facebook    Page
 ‣   Substituted uncommonthinkers.com in 2009
 ‣   Leverage Facebook’s platform & functionality
 ‣   5,900+ fans (or Likes)
✓Uncommon Thinkers Test       --> Facebook App
 ‣   Developed in-house in two weeks
 ‣   Test takers on website (2 years): 3,000
 ‣   Test takers on Facebook (1 year): 41,000+
Facebook Page
Uncommon Thinkers
  Facebook Page
Facebook Application
FIU BUSINESS FACEBOOK PAGE
FIU BUSINESS FACEBOOK PAGE

✓Selectively post articles from BizNews and other sources,
 stimulating interaction
FIU BUSINESS FACEBOOK PAGE

✓Selectively post articles from BizNews and other sources,
 stimulating interaction

✓Inquiry forms integrated with CRM system (Intelliworks) for
 recruiting
FIU BUSINESS FACEBOOK PAGE

✓Selectively post articles from BizNews and other sources,
 stimulating interaction

✓Inquiry forms integrated with CRM system (Intelliworks) for
 recruiting

✓Great   platform for customer service
FIU BUSINESS FACEBOOK PAGE

✓Selectively post articles from BizNews and other sources,
 stimulating interaction

✓Inquiry forms integrated with CRM system (Intelliworks) for
 recruiting

✓Great   platform for customer service

✓4,500+    fans (or Likes)
FIU BUSINESS FACEBOOK PAGE

✓Selectively post articles from BizNews and other sources,
 stimulating interaction

✓Inquiry forms integrated with CRM system (Intelliworks) for
 recruiting

✓Great   platform for customer service

✓4,500+    fans (or Likes)

✓Cross-promote     with Uncommon Thinkers page
FIU Business Facebook Page
Facebook Page
BRANDING – FIU BUSINESS
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
RECRUITING - FACEBOOK

✓Forms   directly integrated with CRM system (Intelliworks)
RECRUITING - FACEBOOK

✓Text
    ads for Info Sessions, targeted geographically and
 demographically




✓Generated   13% of all RSVPs in 2009
CUSTOMER SERVICE - FACEBOOK
Florida Higher Education Summit Social Media in Higher Education
COMMUNICATIONS – BIZNEWS.FIU.EDU
COMMUNICATIONS – BIZNEWS.FIU.EDU


✓News   portal developed on WordPress blogging platform
COMMUNICATIONS – BIZNEWS.FIU.EDU


✓News   portal developed on WordPress blogging platform

✓Consolidated   all e-newsletters
COMMUNICATIONS – BIZNEWS.FIU.EDU


✓News    portal developed on WordPress blogging platform

✓Consolidated   all e-newsletters

✓Tweet   every article
COMMUNICATIONS – BIZNEWS.FIU.EDU


✓News    portal developed on WordPress blogging platform

✓Consolidated   all e-newsletters

✓Tweet   every article

✓RSS   feeds are pulled into contextually relevant webpages
COMMUNICATIONS – BIZNEWS.FIU.EDU


✓News    portal developed on WordPress blogging platform

✓Consolidated   all e-newsletters

✓Tweet   every article

✓RSS   feeds are pulled into contextually relevant webpages

✓Unique visits to news articles have increased 135% since launch
 of BizNews
BizNews.fiu.edu
International MBA website
Florida Higher Education Summit Social Media in Higher Education
TWITTER
TWITTER

✓   @FIUBusiness account
TWITTER

✓   @FIUBusiness account

✓   BizNews articles are Tweeted
TWITTER

✓   @FIUBusiness account

✓   BizNews articles are Tweeted

✓ Additional   news, comments, events
TWITTER

✓   @FIUBusiness account

✓   BizNews articles are Tweeted

✓ Additional   news, comments, events

✓    Monitor Twittersphere for keywords
    (MBA, FIU, Miami, Business, etc.)
TWITTER

✓   @FIUBusiness account

✓   BizNews articles are Tweeted

✓ Additional   news, comments, events

✓    Monitor Twittersphere for keywords
    (MBA, FIU, Miami, Business, etc.)

✓    Nice platform for customer service and interacting with
    prospects
Twitter Profile
TweetDeck




            Seesmic
CUSTOMER SERVICE - TWITTER
Florida Higher Education Summit Social Media in Higher Education
LinkedIn Group
LINKEDIN
LINKEDIN

✓Alumni group created by Executive MBA alumnus and now
 administered by FIU
LINKEDIN

✓Alumni group created by Executive MBA alumnus and now
 administered by FIU

✓Great   platform for professional networking
LINKEDIN

✓Alumni group created by Executive MBA alumnus and now
 administered by FIU

✓Great   platform for professional networking

✓RSS   feed is automatically pulled from BizNews.fiu.edu
LINKEDIN

✓Alumni group created by Executive MBA alumnus and now
 administered by FIU

✓Great   platform for professional networking

✓RSS   feed is automatically pulled from BizNews.fiu.edu

✓1,100+   members
LINKEDIN

✓Alumni group created by Executive MBA alumnus and now
 administered by FIU

✓Great   platform for professional networking

✓RSS   feed is automatically pulled from BizNews.fiu.edu

✓1,100+   members

✓Considering using LinkedIn as primary source of up-to-date
 alumni information
RECRUITING – LINKEDIN

✓Textads for Executive MBA Info Sessions, targeted
 geographically and demographically




✓Generated   10% of all RSVPs in 2009
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
SOCIAL MEDIA REQUIRES A LOT OF WORK
SOCIAL MEDIA REQUIRES A LOT OF WORK


✓Strategy   (why, what, who, for whom, when, how much)
SOCIAL MEDIA REQUIRES A LOT OF WORK


✓Strategy   (why, what, who, for whom, when, how much)

✓Development     (design, writing, coding)
SOCIAL MEDIA REQUIRES A LOT OF WORK


✓Strategy   (why, what, who, for whom, when, how much)

✓Development     (design, writing, coding)

✓Content    Management
SOCIAL MEDIA REQUIRES A LOT OF WORK


✓Strategy   (why, what, who, for whom, when, how much)

✓Development     (design, writing, coding)

✓Content    Management

✓Integration   (RSS feeds, CRM, ERP/SIS)
SOCIAL MEDIA REQUIRES A LOT OF WORK


✓Strategy   (why, what, who, for whom, when, how much)

✓Development     (design, writing, coding)

✓Content    Management

✓Integration   (RSS feeds, CRM, ERP/SIS)

✓Measurement     (tagging, report design, cross tabs)
SOCIAL MEDIA REQUIRES A LOT OF WORK


✓Strategy   (why, what, who, for whom, when, how much)

✓Development     (design, writing, coding)

✓Content    Management

✓Integration   (RSS feeds, CRM, ERP/SIS)

✓Measurement     (tagging, report design, cross tabs)

✓Analysis   (so what, now what)
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SOCIAL MEDIA IS MORE THAN JUST ANOTHER MARKETING TOOL
SOCIAL MEDIA IS MORE THAN JUST ANOTHER MARKETING TOOL



✓New   communication channel/medium
SOCIAL MEDIA IS MORE THAN JUST ANOTHER MARKETING TOOL



✓New   communication channel/medium

✓Everybody   needs to communicate
SOCIAL MEDIA IS MORE THAN JUST ANOTHER MARKETING TOOL



✓New    communication channel/medium

✓Everybody    needs to communicate

✓Raises   issues

 ‣   Who should be responsible for social media?

 ‣   Where should it be functionally? Organizationally?

 ‣   Centralized or decentralized?
Florida Higher Education Summit Social Media in Higher Education
EXPERIMENTS
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
✓Providea tool where people can meet and interact with others
 based on location (FIU - CBC Building)
✓Providea tool where people can meet and interact with others
 based on location (FIU - CBC Building)

✓Provide specials to those who meet a criteria (5 check-ins,
 Mayor, 1st visit, etc.)
✓Providea tool where people can meet and interact with others
 based on location (FIU - CBC Building)

✓Provide specials to those who meet a criteria (5 check-ins,
 Mayor, 1st visit, etc.)

✓University-wide   project
FINAL THOUGHTS
FINAL THOUGHTS

✓New    tools, new approaches, new jobs (hire a Millennial)

 ‣   eMarketing Managers

 ‣   Community Managers, Communities Manager
FINAL THOUGHTS

✓New    tools, new approaches, new jobs (hire a Millennial)

 ‣   eMarketing Managers

 ‣   Community Managers, Communities Manager

✓Need   to find the right mix of traditional vs. new media
FINAL THOUGHTS

✓New    tools, new approaches, new jobs (hire a Millennial)

 ‣   eMarketing Managers

 ‣   Community Managers, Communities Manager

✓Need   to find the right mix of traditional vs. new media

✓Conversation, dialogue, engagement…     listen!
FINAL THOUGHTS

✓New     tools, new approaches, new jobs (hire a Millennial)

  ‣   eMarketing Managers

  ‣   Community Managers, Communities Manager

✓Need    to find the right mix of traditional vs. new media

✓Conversation, dialogue, engagement…      listen!

✓Purposeful, personalized, authentic
FINAL THOUGHTS
FINAL THOUGHTS
✓Every   tool is different
FINAL THOUGHTS
✓Every   tool is different

✓Challenge   of staying up to date

 ‣   Newletters (eMarketer)

 ‣   Blogs (Mashable, TechCrunch)

 ‣   Magazines (FastCompany, Wired)
FINAL THOUGHTS
✓Every   tool is different

✓Challenge   of staying up to date

 ‣   Newletters (eMarketer)

 ‣   Blogs (Mashable, TechCrunch)

 ‣   Magazines (FastCompany, Wired)

✓Experiment    ==> Learn ==> Adjust (start over)
FINAL THOUGHTS
✓Every   tool is different

✓Challenge   of staying up to date

 ‣   Newletters (eMarketer)

 ‣   Blogs (Mashable, TechCrunch)

 ‣   Magazines (FastCompany, Wired)

✓Experiment    ==> Learn ==> Adjust (start over)

✓Don’t   be afraid to make mistakes!…
Joel Cloralt
          E-Marketing Coordinator
    Florida International University
College of Business Administration
@joelcloralt

                    linkedin.com/in/joelcloralt


               THANK YOU!


                                                    Joel Cloralt
                                      E-Marketing Coordinator
                                Florida International University
                            College of Business Administration

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Florida Higher Education Summit Social Media in Higher Education

  • 1. SOCIAL MEDIA In Higher Education Joel Cloralt E-Marketing Coordinator Florida International University College of Business Administration
  • 7. FIU BUSINESS’ SOCIAL MEDIA STRATEGY
  • 8. FIU BUSINESS’ SOCIAL MEDIA STRATEGY ✓Branding / Communication ✓Customer Service ✓Recruiting
  • 9. FIU BUSINESS’ SOCIAL MEDIA STRATEGY
  • 10. FIU BUSINESS’ SOCIAL MEDIA STRATEGY ✓Branding / Communications ‣ Engage constituents with stories, activities, news and articles that deliver brand attributes
  • 11. FIU BUSINESS’ SOCIAL MEDIA STRATEGY ✓Branding / Communications ‣ Engage constituents with stories, activities, news and articles that deliver brand attributes ✓Customer Service ‣ Monitor and respond to comments and issues
  • 12. FIU BUSINESS’ SOCIAL MEDIA STRATEGY ✓Branding / Communications ‣ Engage constituents with stories, activities, news and articles that deliver brand attributes ✓Customer Service ‣ Monitor and respond to comments and issues ✓Recruiting ‣ Reach prospects where they spend time online • Two-way interaction • Inquiry forms • Ad placements
  • 15. BRANDING – UNCOMMON THINKERS ✓Campaign launched in Spring 2007
  • 16. BRANDING – UNCOMMON THINKERS ✓Campaign launched in Spring 2007 ✓Facebook Page ‣ Substituted uncommonthinkers.com in 2009 ‣ Leverage Facebook’s platform & functionality ‣ 5,900+ fans (or Likes)
  • 17. BRANDING – UNCOMMON THINKERS ✓Campaign launched in Spring 2007 ✓Facebook Page ‣ Substituted uncommonthinkers.com in 2009 ‣ Leverage Facebook’s platform & functionality ‣ 5,900+ fans (or Likes) ✓Uncommon Thinkers Test --> Facebook App ‣ Developed in-house in two weeks ‣ Test takers on website (2 years): 3,000 ‣ Test takers on Facebook (1 year): 41,000+
  • 19. Uncommon Thinkers Facebook Page
  • 22. FIU BUSINESS FACEBOOK PAGE ✓Selectively post articles from BizNews and other sources, stimulating interaction
  • 23. FIU BUSINESS FACEBOOK PAGE ✓Selectively post articles from BizNews and other sources, stimulating interaction ✓Inquiry forms integrated with CRM system (Intelliworks) for recruiting
  • 24. FIU BUSINESS FACEBOOK PAGE ✓Selectively post articles from BizNews and other sources, stimulating interaction ✓Inquiry forms integrated with CRM system (Intelliworks) for recruiting ✓Great platform for customer service
  • 25. FIU BUSINESS FACEBOOK PAGE ✓Selectively post articles from BizNews and other sources, stimulating interaction ✓Inquiry forms integrated with CRM system (Intelliworks) for recruiting ✓Great platform for customer service ✓4,500+ fans (or Likes)
  • 26. FIU BUSINESS FACEBOOK PAGE ✓Selectively post articles from BizNews and other sources, stimulating interaction ✓Inquiry forms integrated with CRM system (Intelliworks) for recruiting ✓Great platform for customer service ✓4,500+ fans (or Likes) ✓Cross-promote with Uncommon Thinkers page
  • 29. BRANDING – FIU BUSINESS
  • 42. RECRUITING - FACEBOOK ✓Forms directly integrated with CRM system (Intelliworks)
  • 43. RECRUITING - FACEBOOK ✓Text ads for Info Sessions, targeted geographically and demographically ✓Generated 13% of all RSVPs in 2009
  • 44. CUSTOMER SERVICE - FACEBOOK
  • 47. COMMUNICATIONS – BIZNEWS.FIU.EDU ✓News portal developed on WordPress blogging platform
  • 48. COMMUNICATIONS – BIZNEWS.FIU.EDU ✓News portal developed on WordPress blogging platform ✓Consolidated all e-newsletters
  • 49. COMMUNICATIONS – BIZNEWS.FIU.EDU ✓News portal developed on WordPress blogging platform ✓Consolidated all e-newsletters ✓Tweet every article
  • 50. COMMUNICATIONS – BIZNEWS.FIU.EDU ✓News portal developed on WordPress blogging platform ✓Consolidated all e-newsletters ✓Tweet every article ✓RSS feeds are pulled into contextually relevant webpages
  • 51. COMMUNICATIONS – BIZNEWS.FIU.EDU ✓News portal developed on WordPress blogging platform ✓Consolidated all e-newsletters ✓Tweet every article ✓RSS feeds are pulled into contextually relevant webpages ✓Unique visits to news articles have increased 135% since launch of BizNews
  • 56. TWITTER ✓ @FIUBusiness account
  • 57. TWITTER ✓ @FIUBusiness account ✓ BizNews articles are Tweeted
  • 58. TWITTER ✓ @FIUBusiness account ✓ BizNews articles are Tweeted ✓ Additional news, comments, events
  • 59. TWITTER ✓ @FIUBusiness account ✓ BizNews articles are Tweeted ✓ Additional news, comments, events ✓ Monitor Twittersphere for keywords (MBA, FIU, Miami, Business, etc.)
  • 60. TWITTER ✓ @FIUBusiness account ✓ BizNews articles are Tweeted ✓ Additional news, comments, events ✓ Monitor Twittersphere for keywords (MBA, FIU, Miami, Business, etc.) ✓ Nice platform for customer service and interacting with prospects
  • 62. TweetDeck Seesmic
  • 67. LINKEDIN ✓Alumni group created by Executive MBA alumnus and now administered by FIU
  • 68. LINKEDIN ✓Alumni group created by Executive MBA alumnus and now administered by FIU ✓Great platform for professional networking
  • 69. LINKEDIN ✓Alumni group created by Executive MBA alumnus and now administered by FIU ✓Great platform for professional networking ✓RSS feed is automatically pulled from BizNews.fiu.edu
  • 70. LINKEDIN ✓Alumni group created by Executive MBA alumnus and now administered by FIU ✓Great platform for professional networking ✓RSS feed is automatically pulled from BizNews.fiu.edu ✓1,100+ members
  • 71. LINKEDIN ✓Alumni group created by Executive MBA alumnus and now administered by FIU ✓Great platform for professional networking ✓RSS feed is automatically pulled from BizNews.fiu.edu ✓1,100+ members ✓Considering using LinkedIn as primary source of up-to-date alumni information
  • 72. RECRUITING – LINKEDIN ✓Textads for Executive MBA Info Sessions, targeted geographically and demographically ✓Generated 10% of all RSVPs in 2009
  • 75. SOCIAL MEDIA REQUIRES A LOT OF WORK
  • 76. SOCIAL MEDIA REQUIRES A LOT OF WORK ✓Strategy (why, what, who, for whom, when, how much)
  • 77. SOCIAL MEDIA REQUIRES A LOT OF WORK ✓Strategy (why, what, who, for whom, when, how much) ✓Development (design, writing, coding)
  • 78. SOCIAL MEDIA REQUIRES A LOT OF WORK ✓Strategy (why, what, who, for whom, when, how much) ✓Development (design, writing, coding) ✓Content Management
  • 79. SOCIAL MEDIA REQUIRES A LOT OF WORK ✓Strategy (why, what, who, for whom, when, how much) ✓Development (design, writing, coding) ✓Content Management ✓Integration (RSS feeds, CRM, ERP/SIS)
  • 80. SOCIAL MEDIA REQUIRES A LOT OF WORK ✓Strategy (why, what, who, for whom, when, how much) ✓Development (design, writing, coding) ✓Content Management ✓Integration (RSS feeds, CRM, ERP/SIS) ✓Measurement (tagging, report design, cross tabs)
  • 81. SOCIAL MEDIA REQUIRES A LOT OF WORK ✓Strategy (why, what, who, for whom, when, how much) ✓Development (design, writing, coding) ✓Content Management ✓Integration (RSS feeds, CRM, ERP/SIS) ✓Measurement (tagging, report design, cross tabs) ✓Analysis (so what, now what)
  • 82. !"#$%&"' 3445%*+/&'(+&+' 67"845"$89: ' (%)"*&'&)+,* ' ;1<'6=/&"55%>8)?$:' -"+)*.'"/0%/"$ ' 1"2"))%/0'$%&"$ ' @+*"#88?'7+0"' 3A'-")B%*"$' C8805"'3/+5DE*$'
  • 83. SOCIAL MEDIA IS MORE THAN JUST ANOTHER MARKETING TOOL
  • 84. SOCIAL MEDIA IS MORE THAN JUST ANOTHER MARKETING TOOL ✓New communication channel/medium
  • 85. SOCIAL MEDIA IS MORE THAN JUST ANOTHER MARKETING TOOL ✓New communication channel/medium ✓Everybody needs to communicate
  • 86. SOCIAL MEDIA IS MORE THAN JUST ANOTHER MARKETING TOOL ✓New communication channel/medium ✓Everybody needs to communicate ✓Raises issues ‣ Who should be responsible for social media? ‣ Where should it be functionally? Organizationally? ‣ Centralized or decentralized?
  • 94. ✓Providea tool where people can meet and interact with others based on location (FIU - CBC Building)
  • 95. ✓Providea tool where people can meet and interact with others based on location (FIU - CBC Building) ✓Provide specials to those who meet a criteria (5 check-ins, Mayor, 1st visit, etc.)
  • 96. ✓Providea tool where people can meet and interact with others based on location (FIU - CBC Building) ✓Provide specials to those who meet a criteria (5 check-ins, Mayor, 1st visit, etc.) ✓University-wide project
  • 98. FINAL THOUGHTS ✓New tools, new approaches, new jobs (hire a Millennial) ‣ eMarketing Managers ‣ Community Managers, Communities Manager
  • 99. FINAL THOUGHTS ✓New tools, new approaches, new jobs (hire a Millennial) ‣ eMarketing Managers ‣ Community Managers, Communities Manager ✓Need to find the right mix of traditional vs. new media
  • 100. FINAL THOUGHTS ✓New tools, new approaches, new jobs (hire a Millennial) ‣ eMarketing Managers ‣ Community Managers, Communities Manager ✓Need to find the right mix of traditional vs. new media ✓Conversation, dialogue, engagement… listen!
  • 101. FINAL THOUGHTS ✓New tools, new approaches, new jobs (hire a Millennial) ‣ eMarketing Managers ‣ Community Managers, Communities Manager ✓Need to find the right mix of traditional vs. new media ✓Conversation, dialogue, engagement… listen! ✓Purposeful, personalized, authentic
  • 103. FINAL THOUGHTS ✓Every tool is different
  • 104. FINAL THOUGHTS ✓Every tool is different ✓Challenge of staying up to date ‣ Newletters (eMarketer) ‣ Blogs (Mashable, TechCrunch) ‣ Magazines (FastCompany, Wired)
  • 105. FINAL THOUGHTS ✓Every tool is different ✓Challenge of staying up to date ‣ Newletters (eMarketer) ‣ Blogs (Mashable, TechCrunch) ‣ Magazines (FastCompany, Wired) ✓Experiment ==> Learn ==> Adjust (start over)
  • 106. FINAL THOUGHTS ✓Every tool is different ✓Challenge of staying up to date ‣ Newletters (eMarketer) ‣ Blogs (Mashable, TechCrunch) ‣ Magazines (FastCompany, Wired) ✓Experiment ==> Learn ==> Adjust (start over) ✓Don’t be afraid to make mistakes!…
  • 107. Joel Cloralt E-Marketing Coordinator Florida International University College of Business Administration
  • 108. @joelcloralt linkedin.com/in/joelcloralt THANK YOU! Joel Cloralt E-Marketing Coordinator Florida International University College of Business Administration

Notas do Editor