1. “Locally owned and operated”
http://www.flickr.com/photos/45383134@N00/379881272/
Sunday, May 19, 13

2. http://www.flickr.com/photos/14463619@N04/3913583324/
...ummm, right.
Sunday, May 19, 13

3. “They do not make them like this anymore...”
nope!
http://www.flickr.com/photos/32008531@N08/3194325451/
Sunday, May 19, 13
I. • Hook/attention grabber
Story about favorite “mom & pop” businesses closing from childhood.
“They don’t make them like this anymore.”

4. http://www.flickr.com/photos/64168467@N00/759506734/
Shopping at small businesses
instead of big box stores
IMPROVES OUR society!
Sunday, May 19, 13
• The Big Idea (pages 78-79)
Shopping at small businesses instead of big box stores improves our lives and our society.

5. http://www.flickr.com/photos/10687935@N04/3946962619/
the percentage of americans within
15 minutes
of a wal-mart
ninety
Sunday, May 19, 13
• What’s in it for your audience? Explain why your topic is important or worth discussing.
With the majority of America purchasing their goods from large retail stores, it will explain the impact of shopping at the big box stores.
Reference: http://www.statisticbrain.com/wal-mart-company-statistics/

6. i have worked for target for 5 years
http://www.flickr.com/photos/60057912@N00/4241390495/
Sunday, May 19, 13
• Why should your audience listen to you? Explain your ethos (credibility).
I have worked for Target for 5 years and understand the effect the business has on a city’s economy.

7. http://www.flickr.com/photos/32294839@N06/5910624881/
your mom
wants you to shop locally
Sunday, May 19, 13
• Call to Adventure (pages 38-39)
Consider how society would be changed with better service for customers and improved economy with a cleaner environment for future generations.

8. “YOU get better customer service”
Sunday, May 19, 13
Main Point #1

9. Sunday, May 19, 13
• Strengthens the community:
• Provide details on donations and volunteerism of big box stores versus the influence and stability of local economy (factual evidence)

10. http://www.flickr.com/photos/41864721@N00/3465249672/
helps Protect the environment!
Sunday, May 19, 13
Main Point #2

11. http://www.flickr.com/photos/41864721@N00/3465249672/
Sunday, May 19, 13
• Protects the environment:
• Provide stories about trash management at Target, my employer (emotional evidence / story)

12. improves the economy!
http://www.flickr.com/photos/93193895@N00/2892058635/
Sunday, May 19, 13
Main Point #3

13. http://www.flickr.com/photos/93193895@N00/2892058635/
Sunday, May 19, 13
• Improves the economy:
• Provide details and statistics on the negative effects of big box stores (factual evidence)

14. http://www.flickr.com/photos/27551984@N08/4899817286/
purchase next week’s groceries at only
small businesses
Sunday, May 19, 13
If you wish to care more for the future of retail and the stability of your economy, purchase your week’s groceries at small businesses instead of Walmart or
Target.

15. http://www.flickr.com/photos/43017881@N00/4303288882/
notice anything different?
Sunday, May 19, 13
You should notice not only a difference in quality, but in service and personality as well.

16. difference in service
Sunday, May 19, 13
Detail how the service would be different

17. http://www.flickr.com/photos/27919064@N00/4819379268/
difference in sustainability
Sunday, May 19, 13
Detail how the store influenced the environment

18. http://www.flickr.com/photos/26272352@N06/3022315583/
difference in prices
Sunday, May 19, 13
Describe how the prices were different

19. http://www.flickr.com/photos/35034361412@N01/1078768666/
Sunday, May 19, 13
• Restate big idea
Shopping at small businesses instead of big box stores improves our lives and our society.

20. http://www.flickr.com/photos/94348950@N00/3683635201/
Sunday, May 19, 13
• Clincher/new bliss (page 44)
Buy your week’s groceries at local businesses, you may just purchase them for the next month and beyond, and improve society at the same time.