The document discusses strategies for attracting and addressing a magazine audience. It describes visual elements like banners, photographs, and colors used to attract readers. It also examines how magazines like Kerrang! address readers through headlines, questions, and images that draw the reader in. Examples from the author's magazine like competition mentions and artist images are described as ways to attract and personally address the intended punk/rock audience.

1. 5. How did you attract/Address
your audience?
Joe Chapman

2. Attracting
• Attracting the audience usually means having features within the
magazine that are going to make the audience want to invest time
and money into buying and reading my product.
• Things i used to attract the audience:
• Banners
• Plugs
• photographs,
• Masthead
• Colours
• Posters
• Layout
• Cover lines
• (cheap) price
• All these elements have been chosen and altered so to appeal to
my target audience.

3. Attracting the audience.
• These are some features of my magazine that closely relate to
existing magazines, such as kerrang,
• These elements already attract an audience with kerrang! And
so if i closely emulate style and colour contrasts i will easily be
able to communicate to my audience how good my product is.

4. Attracting - Font
• The font style i have used closely relates to that of
kerrangs, a broken/shattered text to give it a sense of
break down,
• Just like the lines cracked through the kerrang lettering
i have gone for a more shattered effect, like the
smashing of a guitar etc. It shows the breakdown and
rebel of the rock genre and punk in particular.
• The shattered effect could also reflect how rock has
been dropped from the mainstream stage and is now
shattered yet has to build itself back up again.

5. Attracting – colours
• My colour scheme consists of light blue and white contrast with
dark purple and black, this juxtaposition of colours clearly shows
the darkness and bright scream of colour from the darkness, i
decided to choose the bright blue as it is an eye catching colour and
against the purple or black and it really gives the magazine life, it
could be interpreted to be the ocean/water and that however hard
people try to eradicate rock from society, rock still has water to live
and will forever stay alive, the use of purple, a darker saturation of
said colour, really shows the darker side of rock, i didnt want to
choose red as i didnt want to display rock as being satanic but i
wanted to show a darker depressive side to rock that can really
stand out in some bands songs or albums, the purple and black
could also be associated with the colour scheme of Black
Sabbath, the band used purples and black a lot to show the vampire
style and the success of such a band in rock had to be reflected
within my magazine.

6. Addressing
• Once the audience was attracted i had to
address them
• You can attract the audience with images or
written text,
• Kerrang! Does a great job of addressing the
audience, they do so very unconsciously to
the reader, highlighting words in a sentence or
adding plugs/phrases that address the
audience.

7. Kerrang Examples
“Andy Biersack has a bone to pick with you...”
“Skint? Lonely? Depressed? How rock can save
your life!”
“the final farewell”
“2013’s hottest bands on your wall!”
•All these are examples on the front cover that
address the audience, either by addressing with
the word “you” or in the Mitch Lucker plug “the
final farewell” could be that he is saying bye to
his fans and kerrangs readers.
•The skint lonely depressed parts are
questioning the audience, maybe rhetorically as
this issue was published after Christmas and so
cash will be low after the holidays, kerrang is
offering a solution to having low income around
January time.,

8. AMPED examples
“win leeds fest tickets!”
“ exclusive meet with PTV and SWS at SLAM
DUNK”
“band on a mission?”
“Lee tells us more”
•Both the meet and win address parts are the
most prominent on my front cover however
the “band on a mission?” is a rhetorical
question to the audience, it addresses them
in a way that suggests the question “are
they?” and so the reader reads to find out
about this section.
The “lee tells us” section not only refers to us
as being AMPED interviewers but as the
amped community as a whole and how
you're part of that community if you buy the
magazine.

9. Alternative language for features.
• Get, we offer, for you.
• Greet, hang with, signing by, welcome.
• You, everyone, AMPED, the readers, the
rock community, budding artists.
• Where they headed?, Band near you?,
Earning cash thanks to you, enjoying the
fanbase.

10. Image address.
• Images can also be used to
address the audience,
• In my contents page my artist
has been given a mic and is
opening up his body as if to
welcome the audience, in
kerrangs image the image
suggests death with the skull
and is offering you the same
fate as he is hiding behind said
skull.

11. Within my magazine
• Not only with the “WIN LEE?!” and “(check him
out)” on the pages the images also suggest how
the artist is allowing the audience into his head
and himself and thus the audience feels like they
can connect with the artist, they are addressed
by this connection between artist and audience.