Small business expo 5 10-12 how to brand your business & succeed online - maximizing the internet

Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Likedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
718-569-1020

Joe Apfelbaum – Google Trainer
Friend Joe on Facebook:
facebook.com/joeapfelbaum

Follow Joe on Twitter:
@joeapfelbaum

Connect With Joe on Linkedin:
http://www.linkedin.com/in/joeapfelbaum

Get More Training With Us!
Ajax Union offers Online Marketing Training FREE!

Join our online webinars on our website

www.ajaxunion.com/webinar

Come to our seminar on May 23 2012 at 6:30pm
Get a ($50 Value) ticket by texting Google to:

82257
www.MarketingTrainingNY.com
Copyright 2012 – Ajax Union LLC – All Rights Reserved

How to Brand Your Business &
Succeed Online
Maximizing the Internet www.ajaxunion.com

97%
of consumers research products online before buying

Customers are online – can they find you?

Source: BIA/Kelsey Group, User View Wave VII, May 2010

Small Businesses Websites

Half of Small Businesses Don't Have a Website

• Most Exist Online But Don’t Know It

• They Don’t Know How Easy It Is To Have a Website

• Most SB That Have Websites Don’t Have Any SEO

• 13% of small businesses – do not have a Web site but plan
to within the next 12 months

• 38% of small businesses – do not plan to have a Web site
within the next 12 months

Ad-ology study found

Controlling Your Online Destiny

5 Ways To Be In Control Of Your Brand Online!

• Have a well designed website that adds value.

• Create a well branded social media presence.

• Blog about your industry and do it regularly

• Advertise online for people searching your brand.

• Get positive PR online with Press Releases, Reviews.

• Email, Video, Content, Forums, Online Properties Etc


Take The Holistic Approach


Your Website Online

Your website is the first thing people see!

• Less is more… Clean design, Call to action, Add value.

• Make sure people know what you do and what to do!

• Find your keywords and use them on your site.

• Make sure your company name is on your website.

• Make sure Google, Yahoo and Bing can see your site. (SEO)

• Your website is you… Keep it up to date.


Social Media Strategy

People are talking about you now!

• Add you brand to Facebook, Twitter, Linkedin, Pinterest

• Reserve the URLs for your company name.

• Monitor your social media for mentions, comments.

• Update your social media daily. Engage users and get mentions.

• Use the right keywords on social media sites. (SEO)

• Fully integrate social media to your site, blog etc. Link to your site.


Blogging & Content Strategy

93% of Internet users used email to
share content, 89% used social networks
and 82% used blogs.
• Content is the Fuel of the Web – Create compelling content.

• Update your blog with a schedule. People should expect it.

• Be a guest on other blogs, articles, opt eds, GET LINKS

• Use the right keywords with all the content you write. (SEO)

• Ask uses to do something at the end of the post.

• People have short attention spans, write for the internet.


Advertise your brand online

Google’s search and advertising tools provided
$64 billion of economic activity in 2010.

http://www.google.com/economicimpact/


Control You Message With Adwords!

http://www.google.com/adwords


When People
Search Your
Brand They
Want to Buy!



Macys Knows
That You
Get a HIGH
ROI from your
Brand Name



You Must
Do It!

Or your
Competitors
Will Jump
Right In!



Retarget your visitors with banner ads!


Positive PR Online

Getting In the News is easy!

• Write a press release about your company.

• Include your keywords in your press release. (SEO)

• Mention key executives in the press release with a Quote!

• Link back to your website, blog and social media on the PR.

• Distribute the press release for free or paid distribution.

• Get in Google News, Yahoo News, and create buzz for your company.


Branding Your Business

There are hundreds of ways to brand!

• Create a video for your business. Add keywords to the description.

• Post your video on youtube.com and add a link to your website.

• Send emails to clients, prospects to make them take action.

• Ask your clients to leave reviews if they are happy.

• Be active on yahoo answers and online forums for your industry

• The key is to create value and spread the message.


Business Events NY

Free Business Networking Mixer

Join our networking group on Meetup.
www.Meetup.com/BusinessEventsNY


Small business expo 5 10-12 how to brand your business & succeed online - maximizing the internet

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