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!
nokia!
!
why!
did it!
go wrong?!
market leader!
                  !
 product focused!
                  !
didnʼt collaborate!
                  !
   no clear vision!
!
nokiaʼs!
new!
direction…!
!
!
desired!
outcome…!
!
    to feel closer to the people iʼm
close to, even when i canʼt be near
                               them !
!
!
market!
space…!
!
people connecting!
!
!
the!
idea…!
nokia!
people. connecting.!
!
!
!
collaboration…!
!
!
!
beliefs…!
emotions are at the heart of
               everything we do!
                                !
technology is driven by humans,
       not the other way around!
                                !
 communication is not just about
                       language!
                                !
human connections are the most
         important connections!
!
thank you!
for!
listening.!

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Nokia - where did it go wrong?