The document discusses combining design and development approaches to drive innovation and efficiency. It describes how Jochen Gürtler of SAP advocates bringing design and development teams together through practices like user research, storytelling, prototyping and developing a shared product vision. The document provides examples of how SAP has applied these practices in developing products like SAP Sail, an app for sailors.
1. Lean
Way
Forward:
Innova0on
&
Efficiency
Combine
design
and
development.
Or:
Doing
the
right
things.
And
doing
the
things
right.
Jochen
Gürtler,
TIP
Core
Innova-on
Manager
School
of
Design
Thinking,
Hasso-‐Pla;ner-‐Ins-tute
Potsdam
June
19th
2012
With
contribu,on
from
Mar,n
Fassunge,
Tobias
Hildenbrand
and
Boris
Bezirtzis