Summit14 - Jobvite Annual User Conference - Breakout Session Presentation. 4.30-5.1

1. ERP 2.0
Kate Pope
Achievers, Manager of Talent Acquisition
Rise to the Top with Employee Referrals

2. Agenda
1 Basic Referral Program – Why It’s Not Enough
2 Don’t Make These Mistakes
3 Employee Referral Program 2.0 – Where to Start?
4 What’s Next? ERP 3.0

3. Back to Basics
1 What makes up a standard program?
 Incentive-based
 Run by recruitment
 HR and hiring managers don’t refer
It’s not enough.

4. Why You Need More
http://recruiting.jobvite.com/resources/recruiting-data-employment-statistics-by-jobvite-index/

5. Value of Employee Referrals

6. Value of Employee Referrals
1 Boost morale of employees
2 Lifts spirits of talent pool
 Puts your company in good graces
with active/passive candidates

7. Value of Employee Referrals

8. How Can I Improve?
1 Communicate
2 Build pipeline
3 Re-think incentives

9. How Did Achievers Do It? ERP 2.0

10. Our Journey
1 Version 2.1
 Three stages of incentives
 Contact with all candidates
 Swift hiring practices
 Transparent brand messaging
 Executive buy-in
 Exciting incentives

11. Recognition and Rewards

12. Challenges
1 Not scalable to contact all candidates
2 Dissatisfaction with rewards

13. Go Social
1 Introducing “Jobvites”
 “Jobvite” as a verb
 All employees can participate
 “Set-it-and-forget-it”

14. Get Talking!
1 Lingo
 Reco’s
 Engagement
 Rockstars

15. Create a Talent Pool
1 Email campaigns
 Send open requisitions
 Unique URL
 Company in the news
 Videos

16. Metrics that Matter

17. Achievers Confidential Yellow
Employee Referral Funnel
Total Referrals
224
Screened
224
Phone Interview
53
Skills
38
Final
Interview
6
Hires = 8
100%
100%
17%
3%
100%
24%
72%
18%
0%
76%
28%
-33%
24%
82%
133%
4%
Metrics that Matter

18. What’s Next?
1 Version 3.0
 How do we stay relevant?
 How will we measure for ROI and Ramp?
 How do we keep our campaigns fresh?

19. In Sum
1 Get social
2 Don’t wait to reward
3 Share success stories
4 Follow up

20. Kate Pope
Achievers, Director of Talent Acquisition
kate@achievers.com
THANK YOU!