Summit14 - Jobvite Annual User Conference - CEO Keynote. 4.30

1. THE TRANSPARENCY R(EVOLUTION):
WHY AUTHENTIC COMPANIES
ATTRACT TOP TALENT
Dan Finnigan
Jobvite, CEO

2. The
Geography
of Jobs

3. unemployment getting better – but slowing
nonfarm payroll employment,
seasonally adjusted | 2007 - 2014
Jul
07
May
08
Mar
09
Jan
10
Nov
10
Sep
11
Jul
12
May
13
Mar
14
unemployment rate,
seasonally adjusted | 2007 - 2014
Source: BLS.gov
-800
-400
0
200
400
-200
-600
4
7
9
11
Jul
07
May
08
Mar
09
Jan
10
Nov
10
Sep
11
Jul
12
May
13
Mar
14

4. upheaval
everywhere

5. the world is

6. upheaval everywhere: timeline
Apr 2011
Egyptian President
Hosni Mubarak
detained
Feb 2011
Unrest in Iran
and Libya
Dec 2010
Unrest in
Tunisia
Aug 2008
Facebook hits
100 million MAUs
Jun 2009
Protests in Iran
Jan 2011
Unrest in
Algeria, Jordan, Ye
men and Lebanon

7. Apr 2011
Egyptian President
Hosni Mubarak
detained
Feb 2011
Unrest in Iran
and Libya
Dec 2010
Unrest in
Tunisia
Aug 2008
Facebook hits
100 million MAUs
Jun 2009
Protests in Iran
Jan 2011
Unrest in Algeria,
Jordan, Yemen and
Lebanon
upheaval everywhere: timeline
Sep 2011
Twitter hits
100 million MAUs
Mar 2014
Facebook
hits 1 billion
mobile users
Nov 2013
Unrest in Ukraine
May 2013
Protests in Turkey
Jan-Present
Renewed unrest in
Turkey; protests in
Venezuela; Egypt
protests return
#Sinai_out_of_Coverage
#Elect_the_Pimp
500 million impressions in
last month
“My hashtag encouraged
people to reveal what is
inside them.”

8. social media
losing
momentum?
I beg to differ
world population
China
India
Facebook
Tencent
Whatsapp
United States
Google +
Indonesia
LinkedIn
Twitter

9. upheaval
Oct 2011
22-year-old Molly Katchpole
wrote a petition on change.org
against the fee, which eventually
gathered 300,00 signatures
Set 2011
During a $45 billion
bailout, Bank of
America announced
a $5 debit card fee
Soon after
Bank of America
dropped the fee
Nov 2011
“Bank Transfer Day” event page
appeared on Facebook, attracting 8,900
attendees; U.S. credit unions enrolled
$4.5 billion in new accounts
in business

10. Johnson changed logo, banned
coupons, “discounts”, sales and
the shopping experience JCP‟s
core customers were
accustomed to
Fall 2011
Ron Johnson
(former Apple
executive) hired to
revamp JC Penney
Johnson responded
by calling for more
customer “education”
“Penney reported a 20%
drop in sales and a $163
million loss in its first quarter
under its new strategy
Apr 2013
After disastrous
holiday sales, he was
out by April 2013
upheaval in business

11. upheaval in business
92,092 tweets
77% of them negative
on the change
Ill-fated experiment in
splitting DVD rental and
streaming business into
two subscriptions - Netflix
and Qwikster
Later
Netflix CEO
backtracked and
quashed Qwikster

12. the relationship between companies and people has
changed…customers have the power
who do people trust?
To what extent do you trust the following?
62% “A person like yourself”
43% Corporate CEO
(Source: 2014 Edelman Trust Barometer –
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/)
62% Ads on TV 84% Recommendations
from people I know 42% Banner ads
(Source: Nielsen Global Trust Report 2013 –
http://www.nielsen.com/us/en/newswire/2013/under-the-influence-consumer-trust-in-advertising.html)

13. we live in an age of
instant broadcasting

14. which would you rather be?

15. companies have to be
great to succeed
62 million views
millions of shares
#wearebeautiful

16. companies have to be
great to succeed
1.6 million followers
7 million fans
400 million views

17. companies have to be
great to succeed
4.6 million+ views

18. that means us, too
Employees shop for jobs just like
they shop for consumer goods

19. there's no hiding a
bad work culture
That „distressed baby‟
who Tim Armstrong blamed
for benefits cuts?
She’s my daughter.
Deanna Fei

20. there s no hiding a
bad work culture
there s no hiding a
bad work culture

21. great companies
and workplaces will
rise to the top
Fast–paced startup with
a great management
team and tons of
opportunity to grow.
The people are just the
best. Amazing culture.
Always learning something
new at Twitter University.
Learn a lot about effective
ways to lead yourself, lead
others, and interact with
people in a powerful and
meaningful way.

22. competition for candidates
will increase
of HR professionals predict that a
shortage of skilled workers will have a
major impact over the next five years.
73%

23. competition for candidates
will increase
Top three
most difficult
types of open
positions to fill
Manufacturing
organizations
79% High-skilled
technical
positions
87% Scientists
92%

24. working age population shrinking worldwide
Source: Deloitte Research, UN Population Division (http://esa.un.org/unpp/)
demographics (%)
200
100
0
-50
Mexico Brazil India China South
Korea
Australia Canada US Netherlands Spain France UK Russia Italy Japan Germany
1970 - 2010
2010 - 2050

25. Source: Bureau of Labor StatisticsSource: Bureau of Labor Statistics
jobs in future require education
% change employment 2012- 2022
Less than High School
11%
High School
8%
Some College
11%
Associate Degree 18%
Bachelor‟s Degree
12%
Master‟s Degree 18%
Doctoral / Professional Degree
16%

26. creating a serious shortage
education pays
Note: Data are for persons age 25 and over. Earnings are for full-time wage and salary workers
Source: Bureau of Labor Statistics, Current Population Survery
unemployment
rate in 2013 (%)
median weekly
earnings in 2013 ($)
doctoral degree
professional degree
master s degree
bachelor s degree
associate s degree
some college, no degree
high school diploma
less than a high school diploma
all workers 6.1% all workers $827
2.2
2.3
3.4
4.0
5.4
7.0
7.5
11.0
1,623
1,714
1,329
1,108
777
727
651
472

27. 71%of U.S. labor force is
on the job market
job “shopping”
is the new norm

28. the job-shopping generation
on average, millenials will hold 15-20 jobs in their career
Source: www.fastcompany.com/magazine/162/average-time-spent-at-job-4-years
median tenure in current job:
6.2
Number of jobs the
average millenial
holds between 18
and 26
3 yrs
californians and
millenials
4.6 yrs
in the U.S.
18 mostartup engineer

29. Be authentic and
human, or get left behind
the most important
question is not:
Is my price low enough?
Is it reliable enough?
Do I offer enough features?
Am I on the right social media
channels?
Is the website cool enough?
Am I promising enough?
the most important
question is:
Do they trust me enough to
believe my promises?
Earn trust, earn trust, earn
trust. Then you can worry
about the rest.
Seth Godin

30. admit your
mistakes

31. people want to be humans,
not just workers
Aside from income, workers want:
Business
to generate
social good
To work for
innovators
To be
developed
as leaders
To make a difference
themselves
(i.e. through
charity, volunteering,
etc. )
65%
78%
63%
75%
Source: Deloitte Millenial Survey, 2014

32. Culture eats strategy
for breakfast
Peter Drucker

33. create a
culture, not just a
workplace
 Deliver WOW Through Service
 Embrace and Drive Change
 Create Fun and A Little Weirdness
 Be Adventurous, Creative, and Open-Minded
 Pursue Growth and Learning
 Build Open and Honest Relationships with
Communication
 Build a Positive Team and Family Spirit
 Do More With Less
 Be Passionate and Determined
 Be Humble

34. 27,732
culture and authenticity
help you cut through the clutter
# of online ads viewed by age range, annually:
18-34
26,544
35-54
21,636
55+

35. know your candidates
and do your homework
in one minute online…
3.5 million
searches
120
new accounts
100 hours
of video
350,000
tweets
243,000
photos

36. recruiting is marketing
Sourcing
Insight
Collaborative
Hiring
Nurturing / Talent Pool

37. show your
company culture
SOURCING
INSIGHT
COLLABORATIVE
HIRING
NURTURING / TALENT POOL

38. 78%of recruiters have
made a hire through
social media
social gives insight
and further reach
SOURCING
INSIGHT
COLLABORATIVE
HIRING
NURTURING / TALENT POOL

39. use social platforms to
appeal to candidates
SOURCING
INSIGHT
COLLABORATIVE
HIRING
NURTURING / TALENT POOL

40. 43%mobile has arrived
in a big way
of job seekers have used a
smartphone to search for a job.
SOURCING
INSIGHT
COLLABORATIVE
HIRING
NURTURING / TALENT POOL

41. SOURCING
INSIGHT
COLLABORATIVE
HIRING
NURTURING / TALENT POOL

42. video
drives
consistency
and cost
savings
SOURCING
INSIGHT
COLLABORATIVE
HIRING
NURTURING / TALENT POOL

43. Jobvite heroes
everything anyone
wants from a company
4.6
100%approval of CEO
on Glassdoor

44. Jobvite heroes
4.1the best part of this company is
the people…no BS and no ego
86%approval of CEO
on Glassdoor

45. Jobvite heroes
 mission-driven organization with
company culture to match
 global recruiting effort appeals to
candidates across cultures
100%approval of CEO
on Glassdoor

46. *Source: Gallup: http://www.gallup.com/poll/146867/Workers-Bad-Jobs-Worse-Wellbeing-Jobless.aspx
**Source: UN World Happiness Report 2013; include graph from p. 147 here: http://unsdsn.org/wp-content/uploads/2014/02/WorldHappinessReport2013_online.pdf
0.78
Correlation between
job satisfaction and
overall life
evaluation**
you deliver
happiness

47. #jobvite14#jobvite14
Dan Finnigan
dan@jobvite.com
THANK YOU!