6. 80% of internet sessions start at search - ‘Buying’ decisions made through online research: read reviews, get opinions. 120 mil Job-related Google searches/mo Content posted on social media is indexed and discoverable by candidates highly influential
7. 50% of active users log on daily for 55 mins 80% of users have tweeted less than 10 times 55 million ppl ~50% outside U.S.
8. Mobile More people have a mobile phone than an Internet-connected PC
10. What Will: Prop up your employees as your brand ambassadors, make them their POV the center of attention, let them tell the story through their lens.
11. The Promise of One-to-One: Labor intensive and hardly scalable
12. How employees can help: Help them support your social recruiting efforts. Give people access to their stories and expertise, provide information, answer questions.
17. Provide the Tools: Encouragement Brand attributes & values Internal social and collaboration tools Social Media Guidelines Engagement Protocols Build engagement skills
18. "One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create . When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content ." -Brian Solis
19. Provide Sharable Content: Tool training Sharable company updates, news, info Process to contribute content & ideas Content calendar Referral Widgets and Social Apps Communicate, Communicate, Communicate
20. Engage New Partners: HR, Marketing, Internal Comms, IT, L&D, Web Teams, external vendors & tool providers all working in concert.
21. ROE: Return on Engagement: What you measure depends on your goals.
23. 16 Hospital Division Needed to integrate and increase awareness of brand & opportunities. Looking to tell their story and improve SEO Resources & Assets: Jobs RSS Feed, Video Content, RLM Database. 3 bloggers; 4 Talent Engagement Admins. Supportive Leadership; Social Recruiting Guidelines; Ambassador Training
26. Social Integration: Careers Web Site Passive Candidate Engagement: Relationship Marketing Opt-In RSS Feed of Career Opps Link to Company Careers Page on Facebook Link to Recruiting Blog Enhanced Job Search Module
27. Recruiting Blog Built on Wordpress & authored by career ambassadors Links to Jobs, Events & RSS Email Subscription Embedded Employee Videos Dynamic Recruiting Events Calendar