There is a crucial point in time when fast growing companies find themselves needing more talent than they have. When it’s crunch time and positions need to be filled, recruiters have to be nimble and be armed with the best processes and strategies for success. When faced with the challenge, Coupons.com was able to ramp up their hiring success and accomplish such feats. Watch Ken Perluss, Director of Staffing at Coupons.com, share his strategies for improving hiring efficiencies, optimizing the referral process and adopting innovative social technology to increase quality hires at a lower cost.

1. Coupons.com's Five Steps
to Increasing Hiring Success
• Introductions
Who am I?
What do I do?
Coupons.com
What do we do?
Coupons.com Incorporated is the leader in digital coupons,
including online printable, social, mobile and loyalty card
promotions. The company is the driving force in
transforming the multi-billion dollar coupon industry and
ushering it into the digital world.

2. Coupons.com's Five Steps
to Increasing Hiring Success
• The Challenge:
6/9/2011
Coupons.com Receives $200 Million Investment
Capital to Fuel Continued Shift of Coupons Online, Expand Coupon Market
Mountain View, Calif. – June 9, 2011 – Coupons.com Incorporated, the recognized leader in digital
coupons, including online printable, social, mobile and loyalty card promotions, today announced that it
received an investment of $200 million from institutional investors. The investment will be used to
further accelerate the company’s growing momentum in shifting the newspaper-dominated coupons
industry to digital as well as expand the coupon industry. Up to $100 million of the funds will be used to
facilitate liquidity for employees and early investors.
175
The company’s goal is to expand its reach across the digital landscape—everywhere brands and retailers
can engage with consumers. The investment announced today will be used, more specifically, to:
—Meet the demand for the accelerating shift of the coupon industry online by growing the company’s
staff across the organization. Coupons.com intends to hire an additional 100 employees in 2011 to grow
its nearly 300 person staff by more than a third in just six months. The company expects the growth to
come across the organization but primarily in its engineering, sales and client marketing departments.

3. Coupons.com's Five Steps
to Increasing Hiring Success
STEP ONE
Identify the Endgame
450 Employees by March 31, 2012
(up from 288 on June 30, 2011)
1. High Performing Staffing Team
2. Nimble Hiring Process
3. Strong Employment Brand
4. Everyone is a Recruiter!!!

4. Coupons.com's Five Steps
to Increasing Hiring Success
Building the Staffing Team
Using my (and my team’s) connections

5. Coupons.com's Five Steps
to Increasing Hiring Success
STEP TWO
Identify and Remove the Roadblocks
1. The Hiring Process
2. The Employment Brand

6. Coupons.com's Five Steps
to Increasing Hiring Success
Re-Architecting the Hiring Process
1. Using EVERYONE’s Networks
2. REFERRALS, REFERRALS, REFERRALS
* Using EVERYONE’s Connections
3. Fewer Interviewers
4. Group Interviews
5. Team Interviews
6. On the Spot Offers

7. Coupons.com's Five Steps
to Increasing Hiring Success
Building an Employment Brand
1. The Home Page

8. Coupons.com's Five Steps
to Increasing Hiring Success

9. Coupons.com's Five Steps
to Increasing Hiring Success

10. Coupons.com's Five Steps
to Increasing Hiring Success
Building an Employment Brand
1. The Home Page
2. Getting the Word Out

11. Coupons.com's Five Steps
to Increasing Hiring Success
Building an Employment Brand

12. Coupons.com's Five Steps
to Increasing Hiring Success
Building an Employment Brand

13. Coupons.com's Five Steps
to Increasing Hiring Success
Building an Employment Brand

14. Coupons.com's Five Steps
to Increasing Hiring Success
Building an Employment Brand
1. The Home Page
2. Getting the Word Out
3. Air Cover
 Job Boards
 Career Fairs

15. Coupons.com's Five Steps
to Increasing Hiring Success
STEP THREE
Get Buy-in From All the Players
The Power of the Company Jobvite

16. Coupons.com's Five Steps
to Increasing Hiring Success
The Power of the Company Jobvite

17. Coupons.com's Five Steps
to Increasing Hiring Success
STEP FOUR
Set Aggressive Goals
With BIG Incentives

18. Coupons.com's Five Steps
to Increasing Hiring Success
Set Aggressive Goals
With BIG Incentives

19. Coupons.com's Five Steps
to Increasing Hiring Success
STEP FIVE
Let the Magic Happen
The Social Media “Snowball Effect”

20. Coupons.com's Five Steps
to Increasing Hiring Success
Let the Magic Happen
While the Magic is Happening,
The Work Doesn’t Stop!!

21. Coupons.com's Five Steps
to Increasing Hiring Success
How’d We Do?
July 1, – Dec. 31, 2011
175 Hires!!
On March 31, 2012 (9 months)
470 employees—65% growth

22. Coupons.com's Five Steps
to Increasing Hiring Success
Thank You
Q &A TIME