This document summarizes a presentation about using social media for recruiting. The presentation covers how to build a strong network on LinkedIn, Facebook, and Twitter to attract quality talent. It also discusses using tools like Jobvite to streamline workflows and provide a great candidate experience. The presentation provides examples of how some companies effectively leverage social recruiting.

1. Future of Social Recruiting
Chicago, IL
3/23/12
#JobviteCHI

2. Building a Candidate Pool &
A2racting Quality Talent
through Social Media
Brian Mayhall!
Vice President, Recruiting!
Providential Bancorp!
#JobviteCHI

3. Session Agenda
At the end of this presentation, you should have learned:!
• Keys to developing a social network that will produce the
greatest number of qualified and interested candidates!
• Illustrative “live demo” examples of how to tap into your
social networks that you have developed!
• How to leverage Jobvite tools while using LinkedIn,
Facebook, and Twitter to build a powerful talent
community!
#JobviteCHI
#JobviteCHI

4. Building a Candidate Pool
• Prospect and candidate conversions from social media are
based on the strength of your network!
• Strength of your network is based on the quality and
quantity of your network connections!
For example:!
#JobviteCHI
#JobviteCHI

5. Building a Candidate Pool
Scenario:!
Financial services recruiter looking to build their network on
LinkedIn!
Build Quality & Quantity of network connections through: !
1. Groups !
2. People!
3. Content!
#JobviteCHI
#JobviteCHI

6. Building a Candidate Pool
Scenario:!
Financial services recruiter looking to build their network on
LinkedIn!
Groups!
!
#JobviteCHI
#JobviteCHI

7. Building a Candidate Pool
Scenario:!
Financial services recruiter looking to build their network on
LinkedIn!
People!
!
#JobviteCHI
#JobviteCHI

8. Building a Candidate Pool
Scenario:!
Financial services recruiter looking to build their network on
LinkedIn!
People!
!
Groups
#JobviteCHI
#JobviteCHI

9. Building a Candidate Pool
Scenario:!
Financial services recruiter looking to build their network on
LinkedIn!
People!
!
#JobviteCHI
#JobviteCHI

10. Building a Candidate Pool
LinkedIn Content!
1. Updates!
2. Job discussions/postings!
3. Group discussions!
#JobviteCHI
#JobviteCHI

11. Building a Candidate Pool
LinkedIn Content- Updates (through Jobvite)!
#JobviteCHI
#JobviteCHI

12. Building a Candidate Pool
LinkedIn Content- Job discussions/Postings!
1. LinkedIn “Recruiter” options!
2. Job discussions in groups- Free!!
3. Jobvite posts to SimplyHired- Free!!
#JobviteCHI
#JobviteCHI

13. Building a Candidate Pool
LinkedIn Content- Group Discussions!
1. Relevant content!
2. Relevant questions!
3. Original thought!
#JobviteCHI
#JobviteCHI

14. A2racting Quality Talent
• Company Career site and content!
• Job posting content!
• Recruiting experience reflects Employer Value Proposition!
#JobviteCHI
#JobviteCHI

15. A2racting Quality Talent
Company Career site and content (using Jobvite)!
• Built by Jobvite!
• Use Jobvite Careers site Job link by Source!
• Consider using Job links or “Jobvites” to deliver relevant
e-mail marketing !
!
#JobviteCHI
#JobviteCHI

16. A2racting Quality Talent
Job posting content (using Jobvite)!
• Use Application Job links!
• Job posting versus job description!
• Screenings questions (Jobvite Forms section) reflect posting
requirements!
!
#JobviteCHI
#JobviteCHI

17. A2racting Quality Talent
Reflect your Employer Value Proposition !
!
• Postings, discussions, screening questions, and candidate
experience should mirror the “way” in which your
company feels!
!
#JobviteCHI
#JobviteCHI

18. Facebook
• Use Jobvite’s Publisher to automate posting process!
• Use Job Links when posting industry content!
• Consider linking your accounts!
!
#JobviteCHI
#JobviteCHI

19. Twi2er
• Job posting through Jobvite!
• Discussion posting through LinkedIn!
• # tag more important here!
!
#JobviteCHI
#JobviteCHI

20. Compare/Contrast
1. LinkedIn!
• Generally best source for recruiting!
• 140 characters visible!
• Jobvite matching feature!
• 100% profile completeness!
!
#JobviteCHI
#JobviteCHI

21. Compare/Contrast
2. Facebook!
• Consider building your network from LinkedIn!
• 500 characters visible!
• Consider launching a Facebook blog!
!
#JobviteCHI
#JobviteCHI

22. Compare/Contrast
3. Twitter!
• Consider using LinkedIn or TweetDeck for postings!
• 140 character limit!
• Consider building your network from LinkedIn!
!
#JobviteCHI
#JobviteCHI

23. Summary
• LinkedIn provides the fewest restrictions when
attempting to start and/or grow your social media
network!
• From LinkedIn, you can cross-market to grow your
Facebook and Twitter following!
• Jobvites, Job Links, and Social Media content
collectively will build the strongest talent
communities possible!
!
#JobviteCHI
#JobviteCHI

24. Brian Mayhall
VP, Recruiting
Providential Bancorp, LTD.
brianm@providential.com
Social Profiles:
www.linkedin.com/in/brianmayhall
www.twitter.com/bmayhall
www.facebook.com/VPbrianmayhall
www.facebook.com
#JobviteCHI
#JobviteCHI

25. Social Recruiting
Playbook: 10 Winning
Strategies for 2012
Mackenzie Maitland
Sales Manager
#JobviteCHI
#JobviteCHI

26. Social Recruiting for 2012
Social recruiting is more than just a buzzword.
ALL JOB
SEEKERS
19% 7%
9%
SUPER
32% 18%
SOCIALS
26%
Job seekers who modified privacy settings in the last year with work in mind.
#JobviteCHI

27. Social Recruiting
Starbucks
has
dedicated
social
network
channels
for
recrui:ng.
#JobviteCHI

28. Applicant Tracking Software (ATS)
Key
Priori:es
1. Increases
collabora.on
efforts
2. Streamline
workflows
3. Provides
great
candidate
experiences
4. Reduces
administra:ve
:me
5. Repor:ng
on
recrui:ng
metrics
#JobviteCHI

29. Effective Hiring Collaboration
Start
with
a
plan
to
get
everyone
involved,
and
make
sure
it
is
easy
for
everyone.
1. Employee
engagement
is
challenging;
2. Iden:fy
points
of
conten:on
in
current
workflows;
3. Make
it
easy
for
everyone.
#JobviteCHI

30. Streamline Workflow to Drive
Collaboration
Yelp
has
a
unique
workflow
process
to
keep
things
on
the
go.
#JobviteCHI

31. Career Sites that Sell
Have
a
roadmap
for
conversa:ons
for
poten:al
candidates.
1. Decide
the
types
of
candidates
you
want
2. Plan
on
how
to
aPract
them
to
apply
3. Make
it
easy
for
candidates
to
find
out
what
they
need
to
apply
#JobviteCHI

32. Career Sites that Sell - RMS
#JobviteCHI

33. Employee Referrals
Start
with
a
plan
to
get
everyone
involved,
and
make
sure
it
is
easy
for
everyone.
1. Employee
engagement
is
challenging
2. Iden:fy
points
of
conten:on
in
current
workflows
3. Make
it
easy
for
everyone
#JobviteCHI

34. Employee Referrals
Chiquita
connec:ons
can
post
on
Facebook,
TwiPer
and
LinkedIn
or
send
an
email.
#JobviteCHI

35. #JobviteCHI

36. Facebook Recruiting Apps
Recrui:ng
on
Facebook
should
be
a
sec:on
in
your
overall
social
recrui:ng
strategy.
1. Think
about
the
type
of
candidate
on
Facebook;
2. Target
them
differently
than
other
networks
like
LinkedIn;
3. Develop
a
plan
of
ac:on
and
benchmark
goals.
#JobviteCHI

37. Facebook Recruiting Apps
Whole
Foods
Market
Naperville
has
integrated
the
Jobvite
Work
With
Us
Facebook
App.
#JobviteCHI

38. Facebook Recruiting Apps
Zynga
has
integrated
the
Jobvite
Employee
Facebook
App.
#JobviteCHI

39. Recruitment Marketing
Begin
with
a
clear
understanding
of
your
talent
brand
and
what
candidates
you
want
to
aPract.
1. Not
everyone
who
is
qualified
for
a
posi:on
is
a
good
fit
2. Aer
iden:fying
your
candidates,
build
email
campaigns
3. Gear
your
career
site
towards
desired
applicants
#JobviteCHI

40. Recruitment Marketing
TiVo
sends
separate
recrui:ng
emails
twice
a
month
to
all
employees
with
important
recrui:ng
informa:on.
#JobviteCHI

41. Recruiter CRM
Should
be
an
accent
to
the
plans
designed
for
your
talent
acquisi:on
campaigns.
1. Determine
which
communica:on
channels
to
use;
2. Help
organize
and
market
to
candidate
pool.
#JobviteCHI

42. Benchmarks and Recruiting Analytics
Analy:cs
are
essen:al
to
frame
what
works
best
and
what
needs
to
be
fixed
in
your
strategy.
#JobviteCHI

43. Benchmarks and Recruiting Analytics
It
is
cri:cal
to
decide
which
metrics
are
best
for
you
and
for
your
team
members.
Not
every
metric
maPers
for
everyone.
1. How
are
the
most
qualified
candidates
finding
your
jobs;
2. What
is
your
career
site
conversion
rate?
#JobviteCHI

44. Benchmarks and Recruiting Analytics
Benefits:
1. See
which
tac:cs
work
and
where
to
allocate
spend
2. Develop
goals
for
con:nual
improvement
3. Get
results
from
different
campaigns
and
test
theories
#JobviteCHI

45. Mackenzie Maitland
Sales Manager
mackenzie@jobvite.com @jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteCHI

46. CASE STUDY: INCREASING
EMPLOYEE REFERRALS
David Lahey
VP, Customer Success
#JobviteCHI

47. Value created for customers
actual average
Jobvite referral referral referral sample per 2011 total referral
customer hire rate hire rate upside hire savings hires hire savings
Company 1 73% 22% 51% $4,000 128 $261,120
Company 2 31% 22% 9% $4,000 571 $205,560
Company 3 50% 22% 28% $4,000 302 $338,240
Company 4 27% 22% 5% $4,000 2315 $463,000
#JobviteCHI

48. Activation Overview – 4 Easy Steps
1 Kickoff 2 Configuration
• Target Go-Live Date • Account Settings
• Data Fields and Imports • Approval Workflow
• Career Site Survey • Candidate Workflow
• Jobvite Messaging • Evaluation Forms
• Employees and My Account • Offer Letters
3 Testing and Training 4 Go Live
• HR and Recruiter Training • Activate Career Site
• Test Drive • Update Job Links
• Video Library on Community • Invite Employees
#JobviteCHI

49. Make It Easy for Employees to
Get Involved with Jobvite Publisher
#JobviteCHI

50. Jobvite Your Network – a Viral Way to
Reach the Right Talent
#JobviteCHI

51. Engage Employees in Referrals
#JobviteCHI

52. Target Talent Directly by Matching
Contacts to Jobs
#JobviteCHI

53. Engage Your Fans and Followers
#JobviteCHI

54. #JobviteCHI

55. Unique Links and Automatic Tracking
Help You Measure Impact
#JobviteCHI

56. Case Study
Challenges Solution
• Growing company • Jobvite Hire for ATS
• Advanced hiring technology needed • Web 2.0 SaaS solution
• Decentralized offices • Centralized recruiting data
• Intense competition for talent • Full access to social media
Results
• Employee referrals have doubled
• Easier to achieve 10% growth
• Decreased use of agencies
#JobviteCHI

57. David Lahey
VP, Customer Success
david@jobvite.com @jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteCHI

58. Top
3
Trends
in
Employment
Screening
Bill Glenn, VP, Marketing & Alliances
TalentWise
February 28, 2012

59. Company
Overview
• Founded
in
2006
• HQ
in
Bothell,
WA
• 175
employees
and
growing
• Leader
in
Hiring
Process
Management
Solu:ons
(HPM)
• Recognized
for
innova:ve
solu:ons
and
award-­‐
winning
service
3/23/12 Property of TalentWise 59

60. TalentWise
+
Jobvite
Customers
3/23/12 Property of TalentWise 60

61. Trend
#
1
–
Social
Media
Screening
• 80
-­‐
90%
of
companies
use
social
networks
as
part
of
their
employment
screening
process*
• Growth
of
LinkedIn,
FB,
TwiPer,
Google+
130M
450M
462M
490M
845M
49M
*
Sources:
Jobvite
and
Reppler
3/23/12 Property of TalentWise 61

62. What’s
Not
Allowable?
Online
content
which
is
deemed
irrelevant
or
unallowable
• According
to
Title
VII,
the
ADA,
GINA,
and
ADEA,
protected
classes
include:
– age
– race/color
– sex
– na:onal
origin
– religion
– pregnancy
– disability
– gene:c
informa:on
3/23/12 Property of TalentWise 62

63. What
IS
allowable?
Relevant
and
allowable
online
content
Nega:ve
Posi:ve
• Illegal
behavior,
including
• Contribu:ons
to
leading
illicit
drug
use
industry
blogs
and
sites
• Poten:ally
violent
ac:vity
• Par:cipa:on
in
volunteer
• Racist
or
discriminatory
or
philanthropic
groups
tendencies
• Improvements
to
• Corporate
image
corporate
image
disparage-­‐ment
• Sexually
explicit
material
3/23/12 Property of TalentWise 63

64. Recommenda:ons
Embrace
social
media!
Seek
advice
Keep
detailed
records
Go
the
extra
mile
to
ensure
your
candidates
are
treated
fairly
3/23/12 Property of TalentWise 64

65. Trend
#
2
–
Employment
Eligibility
Compliance
Form I-9s E-Verify
3/23/12 Property of TalentWise 65

66. Immigra:on
and
Customs
Enforcement
Trends
In
2009,
ICE
announced
a
new
strategy
focusing
on
worksite
enforcement,
with
dramaHc
effects.
ICE Worksite Enforcement Trends ‘08 vs. ‘10
$6,956k
7000
6000
5000
4000 FY '08
2196
3000 FY '10
2000 503 $675k
1000
0
Notices of I-9 Inspections Final Order Fines Issued
Issued
Source:
DHS,
January
2011
-­‐
hPp://www.dhs.gov/ynews/tes:mony/tes:mony_1299767085496.shtm
3/23/12 Property of TalentWise 66

67. E-­‐Verify
Expansion
E-Verify Legislation - 2011
3/23/12 Property of TalentWise 67

68. Next
Genera:on
Employment
Eligibility
Tools
Must
Have…
• Fully
compliant
electronic
signatures
• Centralized
I-­‐9
visibility
and
management
• Email
access
for
employees
and
employers
• Seamless
integra:on
with
E-­‐
Verify
• Enforce
compliance
through
simplifica:on
3/23/12 Property of TalentWise 68

69. Trend
#
3
-­‐
Background
Screening
Integra:on
with
ATS
22%
of
companies
that
perform
background
screening
indicate
that
their
screening
solu:on
is
fully
integrated
with
their
ATS
22%
Source:
Aberdeen
Group,
2010
3/23/12 Property of TalentWise 69

70. Trend
#
3
-­‐
Background
Screening
Integra:on
with
ATS
–
It
Works!
Source:
Aberdeen
Group,
2010
Success!
3/23/12 Property of TalentWise 70

71. Benefits
of
a
Fully
Integrated,
Turn-­‐
Key
Solu:on
PRE-POPULATED CANDIDATE INFO
• Single Sign-On
• Encrypted Transport
• Intuitive Interface
AUTOMATIC REPORT STATUS
Benefits:
ü Increase efficiency by eliminating duplicate data entry
ü Reduce risk by lowering the probability of manual data entry errors
ü Increase productivity by eliminating the need to work in multiple systems
ü Improve compliance by automating and tracking your hiring process from
end to end
3/23/12 Property of TalentWise 71

72. 3/23/12 Property of TalentWise 72

73.
Thank
you!
Bill
Glenn
www.talentwise.com
bglenn@talentwise.com
sales@talentwise.com
TwiPer:
@williamwglenn
1.877.893.1665
3/23/12 Property of TalentWise 73

74. Panel: Recruiting Technology &
Social Media – A Perfect Match
Dan Finnigan, CEO, Jobvite
Shelli Nelson, VP of Human Resources, Legacy Marketing Partners
Cheryl Bice, Director of Talent Acquisition, Millennium Pharmaceuticals
Ellen Allerton, Recruiting Manager, GrubHub
Moderator: David Lahey, VP of Customer Success, Jobvite
#JobviteCHI