Learn how to craft your about me page on your blog or website to be a lead generating machine! learn how you can increase your credibility and connect with your target market in 4 easy steps. Grab my free worksheets that will walk you through the entire process. http://www.jolynnoblak.com/aboutmews

1. How to “Pimp Out”
Your About Page to
Increase Your
Credibility + Generate
More Leads
Jolynn Oblak
www.JolynnOblak.com
Marketing Strategist, Trainer, Blogger

2.  Jolynn Oblak, Entrepreneur, Trainer, Blogger, Consultant to Home and Small Business Owners Who
Need Support in Marketing Online
 Life coach, motivator, fan of transformation
 Degree in Psychology and Sociology I spent 6 years as a counselor/case manager working with at risk
youth and children.
 Marketing Professional with over 10 years exp. in healthcare, medical device industries.
 Marketing campaigns and communications- direct mail +advertising (print), email, online, digital
ads
 Product launches and managed services +educational courseware portfolio
 Training/Education- Complex medical training products, product differentiation and market
positioning.
 Connect you product to your customers pain points (What they struggle with).
 Used case Studies and testimonials
Interests:
 Personal branding
 Blogging
 Instagram
 Email Marketing
 Identifying Your Target Market with Psychographics- Focuses on the attitudes, values, lifestyles,
and opinions of your target market giving you a much deeper picture of what makes your market
tick.
JOLYNN OBLAK About Me
www.JolynnOblak.com/about

3.  Is that really who I am?
 I am a teacher and a mentor. I share my strategies for turning obstacles into
opportunity and help people to realize their potential. I am an expert at
transformation and I stand for hope and freedom.
 I am a leader to follow because I show others how to break down barriers to
having true success by not allowing fear to stop them.
 Professional dream chaser with a talent for blatant honesty and a mad sense of
humor…. I use these and other secret mind-bending skills to help motivate
people to get over themselves, own their greatness and start living life on full-throttle….
JOLYNN OBLAK About Me
www.JolynnOblak.com/about

4. The Real Purpose of Your ‘About’ Page
• Sell your client on what can you do for THEM
• Encourage visitors to read more, contact you & hopefully make a purchase
• To demonstrate your value and to connect with them on a deeper level.
• “Make your website a window and not a wall”.
• What Your Prospect Is Looking For…….
 Is there a real person or company behind the scenes
 Is your personality and philosophy in line with theirs
 How to get in contact with you
Does your ‘About’ page attract your ideal client?

5. Who You Are, Your Why and Your
Journey: Tell a Compelling Story
• Your ‘voice’ should be apparent immediately
• Stories are instantly engaging
• How did you get from there to here?
• What challenges have you overcome –> Remember to not share too much
• Professional journey Avoid the “just the facts ma’am mentality”
• Share your value-Open up about who you are and what you stand for
• Your story must resonate with your ideal client
– They need to see themselves in you
– They need to see the possibilities for themselves
What does YOUR ‘About’ page say about you?

6. How can you stand out from the crowd?
 Objectively assess your business and consider what parts of it are unique. Then, position those
elements at the front of your business.
 Perhaps you work with Authors. Or other Coaches. Or you specialize in Women Entrepreneurs.
Or boomers.
 Potential clients are always looking for that special something about a business that sets it apart
from others. Prospects have their choice between you and your competitors. Show them that
you’re not the average business.
 If you can’t think of anything unique about yourself… now’s the time to start brainstorming. This
is crucial for attracting clients to you. After all, if you’re just a garden-variety business coach or
life coach without a big promise, why would someone want to use you?

7. Who You Are
• Melissa Ingold’s story appeals to frustrated entrepreneurs because she gives them hope
• Share your value-Open up about who you are and what you stand for
• Show personality
• How did you get from there to here?
• What challenges have you overcome –> Remember to not share too much
• Professional journey Avoid the
“just the facts ma’am mentality”
• “How can you help me”
Photos and videos to increase engagement

8. Be Unique, Supercharge Your Headline
• You don’t have to use ‘About’ as the page headline
• Be creative…entice clients to want to read more

9. Let Your Personality Shine
• Avoid ‘dry’ copy & sales-driven bullet points
• Be friendly. Be enthusiastic. Be who you are!

10. Add Photos to Your ‘About’ Page
• Marie Forleo shows what type of business coach she is through her use of
pictures
• Carefully select your photos
– They should NOT be an afterthought!
• Photos should enhance your story & attract a specific client
• Think about the image you want to convey to your reader

11. Types of Photos
• Professional headshots
 Gives a solid business look to your page
 Choose a photographer who can capture your personality & style
 Ask to see their portfolio, talk to past clients, read their testimonials
 Choose someone whose style matches your business & image
 Can be expensive
• Snapshots
 Family snapshots, vacation photos or selfies can work
 Avoid bright sunlight
 Smile & make eye contact with the camera
 If others are in the photo, you may need a model release
 Keep it recent
 Your face should be in focus
 What’s going on in the background?

12. Using Video
• Creates an instant connection
• Makes readers feel as if they have met you in person
• Clearly conveys tone of voice & body language
• Is interactive & engaging
• Solidifies your brand
• Keep it short – less than 4 minutes
• Keep it relevant –
 Who You Are
 Ask a Question “ Do you struggle with…..”
• Produce this video with the best quality you can afford
 Natural lighting is best
 Use a lapel mic instead of your computer’s built in mic
 IPhone video is great quality.

13. Share how you can help them
• Be specific about your product and services (link)
• What the site is about (The “value”)
• Highlight key areas on your website

14. Go Beyond the Basics
 Opt in forms
 Contact info
 Testimonials
 Links to related content
 Things to buy
 Upcoming speaking engagements

15. Opt In Forms
• Make it flow naturally from the copy on your ‘About’ page
• Make it a no-brainer that people should sign up

16. Contact Information
• Yes, you should have a contact page
• But you don’t want your readers to work too hard to reach you
• Don’t let them click away from your site
• Include:
 Email
 Social media links
 A phone number
 A way to book an appointment with you

17. Links to Other Pages or Posts
• No page on your site should be a ‘dead end’
• Always give the reader something else to read
• Don’t rely on them clicking the ‘back’ button… they can just as easily click off
your site
• Other things your reader might enjoy:
 Most popular blog posts
 Your podcast
 Best selling products or coaching packages
 Your resources page

18. Demonstrate Your Value: Never Miss an
Opportunity
• Promote yourself!
• Tell the world if you’ve been featured in a magazine or on television
• Include upcoming speaking engagements on your ‘About’ page (a MUST if
you’re a speaker)
• Make it easy for visitors to find the info they need

19. Example: Maritza Parra

20. To Summarize: What to Include in Your About Page
1. Share who you are, your “why” and your Journey
• Share your value-Open up about who you are and what you stand for
• Show personality
• How did you get from there to here?
• What challenges have you overcome –> Remember to not share too much
• Professional journey Avoid the “just the facts ma’am mentality”
• “How can you help me”
• Photos and videos to increase engagement
2. Share how you can help them
• Be specific about your product and services (link)
• What the site is about (The “value”)
• Highlight key areas on your website
3. Demonstrate your value
• Social Proof, Testimonials
• Speaker? Author?
• Won awards?
4. Optimize for Leads
• How to do this in a unique way
• Opt In Forms and Offers

21. Visit My Website
www.JolynnOblak.com/aboutmews