Definition, Stakeholder Essentials, kinds of stakeholders, Stakeholder Analysis

1. Stakeholder Analysis
Reporter:
Cris S. Baluscang
MDM Student
Prof. Jo B. Bitonio
DM 214 Strategic Planning

2. Stakeholder
Any person or organization,
who can be positively or
negatively impacted by, or
cause an impact on the
actions of a company,
government, or organization.

3. -are people, groups, or
institutions which are likely to be
affected by a proposed
intervention or programs
/projects (either negatively or
positively) or activities that can
affect the outcome of the
intervention.
Who are the Stakeholders?

4. Stakeholder Analysis
What is it?
- a technique you can use to identify
and assess the importance of key
people, groups of people, or institutions
that may significantly influence the
success of your activity or project.
Who uses it?
- members of your quality improvement
team.

5. Why use it?
Use a stakeholder analysis to:
• identify people, groups, and institutions that
will influence your initiative (either
positively or negatively)
• anticipate the kind of influence, positive or
negative, these groups will have on your
initiative
• identify local institutions and processes
upon which to build and
• develop strategies to get the most effective
support possible for your initiative and
reduce any obstacles to successful
implementation of your program.

6. Stakeholder analysis can be
undertaken throughout all stages of
the project cycle, but it definitely
should be undertaken at the outset
of a project or programme.
When to use it?

7. Stakeholder “Essentials”
Identify Analyze Engage Manage

8. Provided as handout

9. Stakeholders Include:
• Local Government Units (LGUs)
• Political parties
• Technology/Service providers
• Suppliers
• Buyers
• Affected groups
• Interested groups

10. Kinds of Stakeholders
1. Primary or direct
- those who, because of
power, authority, responsibilities
or claims over the resources, are
central to the initiative at hand.
2. Secondary or indirect
- those with an indirect
interest in the outcome.

11. 3. Opposition stakeholders
- those who have the capacity to affect
outcomes adversely through the
resources and influence they command.
- It is crucial to engage them in open
dialogue.
4. Marginalized stakeholders
- such as women, indigenous peoples, and
other impoverished or disenfranchised
groups.

12. 5. Key stakeholders
- have significant influence upon
or importance within an
organization.

14. Interest
-measures to what degree they are
likely to be affected by the research project
or policy change, and what degree of
interest or concern they have in or about it.
Power
- measures the influence they have
over the project or policy, and to what
degree they can help achieve, or block, the
desired change

16. Key analyses
Attitude
• Supportive
• Indifferent
• Opposed
Interested or not
interested?
• Approachability?
• Flexibility?
• Ability to ‘block” if
remaining opposed?
Influence
• Decision-maker
• Policy – maker
• Access ‘gate-keeper’
Supportive or
opposed?
• Accessibility?
• Open-mindedness
• Willingness to use
influence to change
outcome (+ or - )

17. Stakeholder Analysis
Process in Stakeholder Analysis:
•BENEFICIARIES
•VULNERABLE
GROUPS
•SUPPORTERS/
OPPOSITORS
•RELATIONSHIPS
•EXPECTATIONS
•BENEFITS
•RESOURCES
•CONFLICTING
•INTERESTS
•POWER/STATUS
•ORGANIZATION
•CONTROL OF
RESOURCES
•PERSONAL
CONNECTIONS
•POWER
RELATIONS
PLAN OF THEIR
INVOLVEMENT:
•INTERST, IMPORTANCE
•EFFORT NEEDED
•PARTICIPATION IN
VARIUOS PROJECT
CYCLE
IDENTIFY KEY
STAKEHOLDERS
ASSESS
INFLUENCE
PARTICIPATION
STRATEGY
ASSESS IMPACT
ON THE PROJECT

18. Stakeholder Analysis
STAKEHOLDERS
(GROUPS, AGENCY,
INDIVIDUALS,ETC)
INTEREST AT STAKE
(RELATIVE TO THE
MOVEMENT, ORGN)
EFFECTS TO
(ORGN)
(+ 0 - )
IMPORTANCE
OF THE
STAKEHOLDER
DEGREE OF
INFLUENCE
OF THE
STAKEHOLDER
IMPORTANCE AND DEGREE OF INFLUENCE ARE MEASURED AS :
U – UNKNOWN; 1- LITTLE OR NO INFLUENCE/IMPORTANCE; 2- SOME
IMPORTANCE/INFLUENCE; 3 – MODERATE IMPORTANCE/INFLUENCE; 4 – VERY
IMPORTANT/SIGNIFICANT INFLUENCE; AND 5 – CRITICAL PLAYER/VERY INFLUENTIAL
WORKSHOP 3

19. Thank You!!!