Building better Customer relations and brand reputation.

1. B u i l d i n g b e t t e r C u s t o m e r
r e l a t i o n s a n d b r a n d r e p u t a t i o n
WORKSHOP PRESENTATION
Soc ial Media and Content Mark eting
2 2 . M a y. 2 0 1 4
Ve j l e , D e n m a r k

2. Building better Customer relations and Brand reputation
Relationship
is the new currency

3. Building better Customer relations and Brand reputation
Currently:
2 billion people have access to the Internet almost 30% of the
world’s entire population
more than 5.3 billion mobile subscribers (77% of the world’s
population)
1.3 billion total number of monthly active Facebook users
680 million total number of mobile facebook users
Source: Statistic Brain and Facebook (2014)

4. Building better Customer relations and Brand reputation
Relationship Marketing ?
Those efforts that will make your
business’s prospective customers
aware of your products and
services, position your business in
their minds as the best choice, and
help you build lifelong profitable
relationships with them.

5. TELL me
something and
I will forget
Building better Customer relations and Brand reputation

6. Building better Customer relations and Brand reputation
Source: Nielsen Global Consumer Survey (2012)
Global trust in Advertising and Brand messages

7. Building better Customer relations and Brand reputation
Like !
Great!
Nothing
special…
53%
Impact of Reviews
…would not book
a hotel without reviews
11
…the majority read over 11 reviews before
making a booking decision.
Source: Custom Survey Research Engagement. PhoCusWright. 2013

8. What has motivated
you to “LIKE” a Brand
or Company on
Facebook ?
Building better Customer relations and Brand reputation
40%
To receive discounts and
promotions
39%
To show my support for the
company to others
34%
To stay informed about the
products and services
Source: Exact Target 2011

9. Building better Customer relations and Brand reputation
A brand is no longer what
we tell consumer it is…
it is what consumers tell
each other

10. INVOLVE me
and I will
understand
Building better Customer relations and Brand reputation

11. B u i l d i n g b e t t e r C u s t o m e r
r e l a t i o n s a n d b r a n d r e p u t a t i o n
Soc ial Media and Content Mark eting
J OÃO PINTO BAR BOS A
Mark eting Manager