This is a brief presentation that was given to Huron Valley Chamber of Commerce members on how to set up a Facebook page. It highlights the importance of having a page strategy, terms, driving traffic and creating calls to action.

1. Facebook:
Small Business
Starter Tips
Convert Visitors into Fans
Joan Witte
November 21, 2012

2. Facebook:
Small Business Starter Tips
• Have a strategy
• Terms and About
• Drive traffic
• Make Friends
• Create call to actions
Nov. 21, 2012 P. 2

3. Have a Strategy First
• What do you want to accomplish?
• What are your brand guidelines for
your content (social issues, money,
taxes, endorsements)?
• Do you want leads or sales?
• Do you want testimonials?
• How will you handle negative
remarks or customer complaints?
• Do you want to deepen your
customer relationships?
Nov. 21, 2012 P. 3

4. Terms and About…
Community Guidelines: Best Buy:
Some examples of what will not be tolerated
• Protect you on our wall:
• Abusive, harassing, stalking, threatening or
• Protect your fans personally attacking others
• Defamatory, offensive, obscene, or vulgar
comments
• Hateful in language targeting race/ethnicity,
Disney: This Page is a place for our Fans. However, we do need to have religion, gender, nationality or political beliefs
certain rules. Please be aware that we do not accept or consider
• Fraudulent, deceptive, misleading or
unsolicited idea submissions and, also, we must reserve the right to unlawful posts/comment
remove any posting or other material that we find off-topic,
• Trolling or deliberate disruption of discussion
inappropriate or objectionable.
• Spamming in nature
• Solicitation of goods or services
Contact info: • Uploading files or links that contain viruses or
programs that could damage the operation
• Description of services/products of other people’s computers
• Anything to do with a legal issue, legal case,
• Physical address or attorneys. This includes legal action
involving Best Buy, soliciting individuals to
• Phone engage in legal action against Best Buy, or
offering other legal advice.
• Email • Posting of any personal information
including, but not limited to, email address,
• Google Map phone number, and/or order number
Nov. 21, 2012 P. 4

5. Drive Traffic
Promote, promote, promote!
• Online:
• Website
• Google Places
• Bing
• Yahoo
• Linked in
• Email signature
• Constant Contact
• Facebook ads (local)
• Offline: QR code
• Business card
• Brochures
• Flyers
• Ads
• Posters
• Sign in your store
Nov. 21, 2012 P. 5

6. Make Friends
• Find your customers online
• Send a special invitation via
email to your customers and
friends
• Invite your newsletter
subscribers
• Seek out business partners
• Use Facebook social plug-ins on your website and blog
• Send an invitation to your personal friends (but don’t bug them)
Strive for engagement:
quality over quantity .
Nov. 21, 2012 P. 6

7. Calls to Action
Covers
& Sub-pages
• Promote specials
• Feature a service
• Run Contests
• Add a catalog
• Feature a service
• Focus on a fan/customer
Nov. 21, 2012 P. 7

8. www.theravenloon.com
734-646-0038