Content Strategy Recipe Guide

•

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Joanne Price

My presentation from On the Edge Manchester on how to create the perfect digital content strategy

Economia e finanças Tecnologia Educação

RECIPE
FOR
THE

PERFECT

CONTENT

STRATEGY

JUST
ADD
CREATIVITY!

THE
BEST
RECIPES
ARE
BORNE
FROM
CREATIVE
GENIUS

AND
AN
END
GOAL

THEY
ALSO
NEED
STRUCTURE

0%
5%
10%
15%
20%
25%
30%
13-18
19-24
25-34
35-44
45-54
55-64
65+
Audience Split By Age
SOCIAL
DATA

SEARCH,
SOCIAL,

SURVEYS
ETC

PERSONAS

MR
&
MRS

THOMPSON

TIME
RICH

DISPOSABLE
INCOME

BUSINESSMAN

MR
&
MRS

ASHWORTH

TIME
POOR
AS
BOTH

WORK

INVESTING
FOR

CHILDREN

MRS
BARNES

INHERITED
WEALTH

INVESTOR.

THERE’S
NO
SUCH
THING

AS
A
BAD
IDEA

IT’S
WHERE
THE
GOOD
IDEAS

STEM
FROM

THE
PROOF
OF
THE
PUDDING
IS
IN
THE
EATING

Joanne
Price

Zazzle
Media

@JO_PRICEY

WWW.ZAZZLEMEDIA.CO.UK

JOANNE.PRICE@ZAZZLEMEDIA.CO.UK

DOWNLOAD
IT
>
SLIDESHARE

READ
IT
>
THE
ZAZZLE
BLOG

THANKS.

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Content Strategy Recipe Guide

1. RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

2. THE BEST RECIPES ARE BORNE FROM CREATIVE GENIUS

3. AND AN END GOAL THEY ALSO NEED STRUCTURE

4. DATA IDEAS PLAN ACTION RESULTS

5. STEP 1 > DATA

6. 0% 5% 10% 15% 20% 25% 30% 13-18 19-24 25-34 35-44 45-54 55-64 65+ Audience Split By Age SOCIAL DATA SEARCH, SOCIAL, SURVEYS ETC

7. PERSONAS MR & MRS THOMPSON TIME RICH DISPOSABLE INCOME BUSINESSMAN MR & MRS ASHWORTH TIME POOR AS BOTH WORK INVESTING FOR CHILDREN MRS BARNES INHERITED WEALTH INVESTOR.

8. STEP 2 > IDEAS

9. SETTING THE SCENE FOR CREATIVITY

10. BE RELAXED

11.

12. THERE’S NO SUCH THING AS A BAD IDEA IT’S WHERE THE GOOD IDEAS STEM FROM

13.

14. GOOGLE SUGGEST

15. SEMANTICS

16. STEP THREE > PLAN

17.

18. STEP 4 > ACTION

19. MAKE FRIENDS WITH THE RIGHT PEOPLE

20.

21.

22.

23. STEP 5 > RESULTS

24. THE PROOF OF THE PUDDING IS IN THE EATING

25. GOOGLE DOCS

26. GOOGLE ANALYTICS

27. RANKINGS

28. DO IT ALL AGAIN

29.

30.

31. Joanne Price Zazzle Media @JO_PRICEY WWW.ZAZZLEMEDIA.CO.UK JOANNE.PRICE@ZAZZLEMEDIA.CO.UK DOWNLOAD IT > SLIDESHARE READ IT > THE ZAZZLE BLOG THANKS.

Content Strategy Recipe Guide

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