Data Driven Innovation Workshop

Innovation through Data Capitalisation Joanne Jacobs Social Media Consultant Exploring Data Driven Innovation - Creative Consumer Workshop Wed 09 Mar 2011 Inspace - Edinburgh School of Informatics, Edinburgh Image source: http://www.flickr.com/photos/inl/5097547405/

Scope of the presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Primary argument ,[object Object],[object Object],Image sources: http://www.flickr.com/photos/alishav/4253056121/ http://commons.wikimedia.org/wiki/File:Fullquiverofarrows.jpg http://commons.wikimedia.org/wiki/File:Reloj_despertador.jpg http://commons.wikimedia.org/wiki/File:Mascherano_liverpool.JPG

Value versus utility ,[object Object],[object Object],[object Object],[object Object]

The maths in brief (Metcalfe’s law, etc) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http:// en.wikipedia.org/wiki/Metcalfe's_law

What does all this mean? ,[object Object],[object Object],[object Object]

The Value of Data ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/thomasvdb/379546998/

The Utility of Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/vancouverfilmschool/5143625176/

What data is collected? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/sixmilliondollardan/3852839454/

What additional data can be collected? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/swanksalot/2704017177/

How to capitalise on data ,[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/quinnanya/5066259987/

Disruptive vs Continuous Innovation ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/opensourceway/4371000486/

Innovation through Data Capitalisation ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/aalhajji/2604740451/

Failing to use data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/fireflythegreat/2845637227/

Reports are not enough ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/gadl/320300354/

Case studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/lamenta3/2603529812/

Police crime maps Insights: Relationships between crimes in various areas – data can be indexed by socio-economic factors, etc. From: Police.uk

Wordle for mentions Insights: Individuals, places, activities. From: Creative Industries Knowledge Transfer networks articles

Mobile network switching Insights: Not just numbers, but patterns of change. From: Ken’s Tech tips

Map my summer Insights: Awareness of the campaign, network spread. From: YouTube Map My Summer

Fortune’s Best Companies to Work For Insights: Values of employees. From: CNN Money site

CO2 Creation Insights: Comparison of activities or alternatives. From: General Electric data visualisation

Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/opensourceway/5161093829/

Social media monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://commons.wikimedia.org/wiki/File:Fundraising_2010_social_media_monitors_logo.png

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Driven Innovation Workshop

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