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Gordon Gekko is Dead

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Joanne Jacobs
Joanne Jacobs

Presentation delivered on 23 October 2009 at Social Media in Business, London.

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Gordon Gekko Is Dead: How Competitive Advantage is Shifting in the Social Media Age. Joanne Jacobs Social Media Expert Consultant Email: [email_address] Twitter: @joannejacobs Skype: bgbsjj
Scope ,[object Object],[object Object],[object Object],[object Object]
Gordon Gekko: 'Greed is Good' http://www.youtube.com/watch?v=7upG01-XWbY
Greed is Dead ,[object Object],[object Object],[object Object],[object Object]
Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value of Corporate Messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media & Business Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to from here? ,[object Object],[object Object],[object Object],[object Object]
Further reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Gordon Gekko is Dead

  • 1. Gordon Gekko Is Dead: How Competitive Advantage is Shifting in the Social Media Age. Joanne Jacobs Social Media Expert Consultant Email: [email_address] Twitter: @joannejacobs Skype: bgbsjj
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  • 3. Gordon Gekko: 'Greed is Good' http://www.youtube.com/watch?v=7upG01-XWbY
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Editor's Notes

  1. Slick corporate messaging and PR developed in priority from the 1950s to the 1990s, so that perception about brands became more important than the quality of the product. When the reality of a product experience failed to live up to messaging for the product, trust in corporate messagtes declined.