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Google presentation to Hacks/Hackers London

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The document discusses various topics related to Google's search engine capabilities including writing good content, analytics, Google Alerts, Insights for Search, YouTube, mobile, hyperlocal, and My Maps. It provides brief explanations and examples for each topic to explain how Google crawls and indexes web pages, calculates PageRank to determine relevance, and builds its search index to return relevant results to user queries. The document emphasizes writing content tailored to audiences and ensuring local relevance for emerging trends like hyperlocal information searches.

Technology
1 of 48
Hacks/Hackers September 2010 Chewy Trewhella
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google is Easy
Making Google Easy is Hard
Writing good content ,[object Object]
Google Real Time Search
Life of a Query Before the Search… www Build index Crawl web Calculate PageRank
Crawling the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www
Calculating PageRank™ ,[object Object],[object Object],[object Object],Both links count… But Link #1 counts more. Bbc.co.uk (PR = 9) my blog Link #1 Link #2 your site
Building the Index ,[object Object],[object Object],[object Object],[object Object]
Writing good content
Use words for which people search.
Analytics, Blogger, Adsense ,[object Object]
http://getclicky.com/marketshare/global/web-browsers/
 
Blogger ,[object Object]
Blogger
Blogger
Blogger
Blogger
Blogger
 
 
 
Money!
Money!
 
Google Alerts ,[object Object]
Google.com/alerts/
Chrome ,[object Object]
Insights for Search ,[object Object]
Insights for search
YouTube ,[object Object]
YouTube http://www.youtube.com/user/GoogleWebmasterHelp
Mobile ,[object Object]
YouTube http://www.youtube.com/user/GoogleWebmasterHelp
Hyperlocal ,[object Object]
Relevance ,[object Object]
Content ,[object Object]
Relevance ,[object Object]
Hyperlocal
Hyperlocal
Hyperlocal
My Maps ,[object Object]
My Maps ,[object Object],[object Object]
Questions ,[object Object],[object Object],[object Object],[object Object]

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Google presentation to Hacks/Hackers London

Editor's Notes

  1. Nelson talked about local content and relevance yesterday. Local content key to success and adoption of internet.