Presentation given in front of Marketing faculty from the School of Business and the Associate Chair and Undergrad Coordinator of the School of Business. Eastern Illinois University

1. My Internship Experience Lindsey Kluempers Jennifer Washburn

2. Lindsey’s Background… Four year member of the Eastern Illinois University Women’s basketball team Possible career choices: Career in athletic sales Basketball coach at the collegiate level Currently Interning for Ryan Gilmore who is the Director of Marketing and Promotions

3. Jennifer’s Background… Junior Business Marketing Major Vice President of Membership for American Marketing Association Interned with Sports Impacts as a Marketing Research Assistant Currently Interning for Ryan Gilmore who is the Director of Marketing and Promotions Possible Career Choices Sports Marketing either College or Pro Marketing for a Major Corporation

4. Marketing and Promotions Internship Ryan Gilmore – Director of Marketing and Promotions Responsible for all promotional activities at EIU events Given guidelines then go our director with them Log own hours and send at the end of the week Monthly reports

5. Responsibilities Announce at baseball and softball games Media timeouts during basketball games (16,12,8, 4) Control sound board with music (sound director) Pull participants from crowd and run promotions such as: dizzy bat, musical chairs, name that tune, dash for cash, etc. Organize events such as Fastest Kid in Charleston and Stuffed Animal Day, Kay Yow Foundation (Paint the Hall Pink)

8. Marketing Aspects Product Eastern Illinois Athletics (baseball, softball, basketball) Target Market EIU students, surrounding community, local businesses, families, die hard fans, alumni/ former student athletes, parents Competitors Apathy of students, movie theatres, bowling alleys, bars or restaurants (alcohol), UB events (7th Street Underground), Religious events, Intramurals or the Rec Center in general, etc.

9. Promotional Plan Create and follow game scripts Trying to bring in more fans (initial buy) and have them come back (repeat purchases) Usually done through game day promotions Make students want to stay whole event Pricing advantage to members of Panther Club, Panther Pack Kids’ Club, corporate agreements, large groups (school groups)

10. Promotional Plan:Greek Challenge

11. Promotional Plan:Dollar Days

12. What have I done? Helped organize an event on Feb. 21, 2009 with the Volunteer Services & Guild and the pediatric unit at Sarah Bush Lincoln Hospital. Collected new stuffed animals With animal = free admission to the game

14. Pack The Place February 7th 2009 NCAA Marketing Plan Zooperstars Featured on ESPN, Today Show, America’s Got Talent, and much more Delivered flyers to elementary schools Watch Zooperstars on America’s Got Talent: http://www.youtube.com/watch?v=emSRxZP6dbI Mackerel Jordan

15. ZOOPERSTARS Dennis Frogman Mia Hammster, Shaquille O’Seal, Monkey Mantle

16. Pack The Place Continued St. John’s Girls’ Basketball Game Day that hosted a pre-game Panther social and tailgate party which brought parents, siblings, and grandparents out the event!

17. Kay Yow Breast Cancer Awareness:Pink Zone Pink Crocs Announced Breast Cancer Survivors at Half Time Raised thousands of dollars Players even wore pink!

18. Autographs

19. Skills learned Event Management Planning/Preparation/Execution Worked with other businesses to organize an event (Volunteer Services & Guild) Executing Corporate Agreements Communication/ Sales Time management Working with a team Being put out of your comfort zone Ability to think on your feet/ Multitasking

20. How it has helped us Resume Purposes Most companies wont even allow an interview, without internship experience Gives you real-life experiences with the benefit of college credit Allows you to use the knowledge you learn in class, and put it to the test Helps narrow down what you want to do with your life!