We have a website built and great content talking about our product or service. So why are the customers not flocking to us? How many visitors are coming to your website? How did they get to your website? How long were they there? Did they find what they were looking for? In this presentation given at the DFW SEO Meetup, we look at how to read the information in Google Analytics, Google Webmaster Tools and Bing Webmaster Tools.

1. jnosalNosalCentral
www.NosalCentral.com
How Well Is YourHow Well Is Your
Website Performing?Website Performing?
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing

2. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
How well is your website
communicating your brand?
Is your website being found?
Are your visitors finding
what they are looking for?
Are they becoming customers?

3. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
What tools can we use to
monitor and measure results?
Three Tools:
− Google Analytics
− Google Webmaster Tools
− Bing Webmaster Tools

4. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
Google Analytics

5. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
Setting up Google Analytics

analytics.google.com
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new
Date();a=s.createElement(o),
m=s.getElementsByTagName(o)
[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-
analytics.com/analytics.js','ga');
ga('create', 'UA-39894211-2', 'pambensen.com');
ga('send', 'pageview');
</script>

6. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
Google Analytics Tips

Don't duplicate the code
− Search for UA-

Create sub-account

7. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
Google Analytic Goodies

Custom Dashboards

Email Updates

8. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
Google Webmaster Tools

Crawl Errors
− Fix the errors

Search Queries
− Note Search Position

Sitemaps
− Fix Errors and Update As Needed

9. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
Bing Webmaster Tools

20% of Search Market

Inbound Links

10. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
How well is your website
communicating your brand?
Is your website being found?
Are your visitors finding
what they are looking for?
Are they becoming customers?

11. jnosalNosalCentral
www.NosalCentral.com
How Well Is Your Website Performing?
What tools can we use to
monitor and measure results?
Three Tools:
− Google Analytics
− Google Webmaster Tools
− Bing Webmaster Tools

12. jnosalNosalCentral
www.NosalCentral.com
How Well Is YourHow Well Is Your
Website Performing?Website Performing?
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
Download this stack and the dashboard, become a fan of
www.facebook.com/NosalCentral