Presentation for Marketing Analysis class.

1. Viral Marketing September 2008 COMM363 - Team Bolto

2. What is it?

3. “ ” Dr. Ralph F. Wilson The Six Principles of Viral Marketing Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.

4. Viral Marketing is A.K.A.

5. Word of Mouth

6. Creating Buzz

7. Leveraging the Media

8. There are… 6 Main elements to viral marketing.

9. 1. Free product or service.

10. 2. Easy to transfer

11. 3. Quickly scalable from small to large

12. 4. Exploits common motivations and behaviours

13. 5. Uses existing networks

14. 6. Takes advantage of resources

15. In short, Viral Marketing can be very effective …

16. And you can save money too.

17. Have a Great Day!